I Love Marketing

Posted in Blog Podcast Play Audio Why understanding what ‘Brand’ is doesn’t matter (Here’s what DOES matter: R _ _ _ _ _ _ ) Joe discusses why ‘awareness’ isn’t enough and points out a controversial documentary you should watch Dean tells you “The Most Valuable Thing(s) You Can Do” to strategically get your message to the right people Dean explains how to make [...]

Posted in Blog Podcast Play Audio This week we've got 2 new podcasts to introduce! First up, a new podcast with Joe Polish and Dan Sullivan called 1oxTalks. Joe and Dan share talks about growing your business 10x. Listen to episode 2 with Dean Jackson…then check it out at 10xTalk.com MP3    

Posted in Blog Podcast Play Audio Here's the second new podcast from Dean and Joe. It's called a perfect life…and it's about life and lifestyle design. Richard Rossi joins Dean to talk about one of their favorite topics. If you like the idea of removing friction and designing a "perfect" life for yourself…you'll enjoy this MP3

Posted in Blog Podcast Play Audio Joe shares his famous " Branding = Bullshit ? " discourse and what it can teach you about making money Dean explains the difference between getting rich and getting famous (and how to turn 'branding' into targeted prospects who will give you money) How Apple does effective education based marketing (and Joe gives his insights into why [...]

Posted in Blog Podcast Play Audio Dean and Joe celebrate 100 episodes with secret special guest (Hint: It’s Brendon Burchard!) Dean and Joe answer questions from email and take live calls PLUS: Brendon shares his profitability standards for new campaigns… MP3

Posted in Blog Podcast Play Audio Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer) The best way to leverage your message How to write a valuable book faster and easier than you ever thought [...]

Posted in Blog Podcast Play Audio Dean and Joe talk about the best and worst recent experiences Why it’s always best to take the side of your client in any experience How luxury car dealers “blow it” with their customer experiences How the littlest gestures can make a difference MP3

Posted in Blog Podcast Play Audio Dean and Joe sit down with some of the participants in Dean’s Breakthrough Blueprint event in Orlando What makes some emails get over 60% response rates Why narrowing your “territory” almost always increases income How to join Joe and Dean in Phoenix January 10th – 12th MP3

Posted in Blog Podcast Play Audio Dean and Joe talk about why education based marketing works Joe eats an almond while he's talking about it Why it's important to not just educate but MOTIVATE prospects How education based marketing could change the college system MP3

Posted in Blog Podcast Play Audio How timing and perspective changes the effectiveness of your offer Dean and Joe share their insights and process for making 'The Best Offer' How to use a 'compelling offer', 'results thinking', and 'free offers' to get more customers The safest and lowest risk way to test your best offer How the very best experience and result goes hand in [...]

Posted in Blog Podcast   Joe Polish Interviews B. Jeffrey Madoff, Founder of Madoff Productions the Innovative Company Behind the Victoria’s Secret Commercials, on creativity, innovation, entrepreneurship, success, brand building, core values, marketing, social media, story telling and more.

  Joe starts off with a review of everything we've talked about so far Dean and Joe talk about how to THINK about applying the 8 Profit Activators How to think about your During Unit timeline as a moving experience How to think about MONEY and applying it in your business  

Posted in Blog Podcast Play Audio Michael reveals the discoveries in his research for his book Pendulum. 1 principle that has increased top-line revenue for Michael’s clients by 30% A study into trends over the past 3000 years and how consumer behavior shifts in 40 year cycles Why a new generation will grow up blaming technology and the IM industry around 2033 The Alpha mindset [...]

What Ed learned from being friends with the great Gary Halbert How Ed started the "30 Day Challenge" process and how it can help anyone make their first dollar online Why "process" is a key element to success A critical question you should ask yourself if you want to take your business to the next level Ed shares the new technology opportunities you have

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Posted in Blog Podcast Play Audio Dean shares what he does when under stressful times How to double the value of your During Unit experience Strategic Objective examples from a restaurant experience How to Architect breakthroughs in your During Unit PDF  | MP3

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Posted in Blog Podcast Play Audio Joe and Dean's brainstorm for a bike adventure company – super elegant idea to orchestrate incredible referrals… Dean's take on trespassing – how to get in front of your prospect without breaking the law… Entertaining Facebook marketing – 10 Creepiest things found in carpet… Brilliant strategy – a local luxury car dealership set up in Dean's neighborhood… MP3

Posted in Blog Podcast Play Audio How to give people an "easy button" that make things "frictionless" for them (so you can get what you want) How Tim and his partner went head-to-head against two of the greatest copywriters of all time in one of the most competitive markets…and won! Why passion and delivery are so important for your success How you can let [...]

  Jeff talks about his 16 years of experience Why Free trials work so well, and how Jeff has used them The biggest lessons and the fundamentals of product launches Marketing stamina and how we all get sick of our marketing before the market does Check out Jeff's latest launch training 

Posted in Blog Podcast Play Audio How exercise changes you The fastest way to get into shape How the military uses P90x Why P90x works Hot Tip Sheet Download MP3 | Transcript

Joe and Dean interview Tony Robbins and discuss... Why Tony Robbins loves marketing How Tony thinks about innovation, marketing, and VALUE Why most marketing falls flat and what Tony says you should do instead How Tony thinks about BREAKTHROUGHS  

Posted in Blog Podcast Play Audio Dean shares his clarifying question about Getting Results How Joe’s Genius Netword Mastermind delivers $250,000 of value Why it’s often less expensive to DELIVER results than to convince people to give you money to get them the result Why a compelling offer is 10x more powerful than a convincing argument MP3

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Posted in Blog Podcast This is the episode from Joe Polish’s Piranha Marketing Headquarters where Joe and Dean share with you how to use “lumpy mail” and “grabbers” to get your mailings opened, your marketing message heard, and action taken. It’s the fun way to create a unique experience for your audience and position yourself miles above your competition. MP3 p.s. [...]