I Don't Know Who Needs To Hear This

I'm taking a *gasp* podcast...break?!?! And I'm spilling the tea about why, how I came to this decision (it was data-backed!), and what's next for the pod in this episode. I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT Being able to change your mind is the entire point!  MORE FROM HELLO & CO Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This Visit my website a...

Bryn and I sat down to talk about building in public—the double-edged sword of showing your process, making mistakes out loud, and figuring out when it's actually strategic versus when it just feels like throwing spaghetti at the wall. I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT Building in public isn't about having all the answers—it's about being the cruise director, not the pro...

After allllll of my recent rebrand content, I’m finally sitting down with my brand designer, Kristina of Gem Creative Co. to give you the *true* BTS tea. We talk about the rebrand reveal that had me on the floor—the details, the strategy, the behind-the-scenes magic that went into building a brand that’s already earning endless compliments and conversions. I DON'T KNOW WHO NEEDS TO HEAR THIS,...

So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so here we are: the full story of how I went from being a registered dietitian working in eating disorder care to becoming a website copywriter who helps service providers sound like actual humans onli...

Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you: What if you don't actually NEED more visibility?  Because tons of people think they need 10K more followers when what they actually need is to convert better with the people who are already w...

So I redid my website, and I'm sharing the entire process with you: the fun parts (design, colors, vibes), the boring but necessary parts (SEO, image files, redirects), and all the weird in-between stuff that nobody tells you about but will 100% make or break your website project. Whether you've been putting off your website redesign or you're just nosy and want to know how a websit...

I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.  In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the enti...

If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple. She's a website designer and SEO expert who sees SEO as simply learning how to be a good matchmaker between your content and the people who need to find it. We're talking about why SEO feels so intimidating, the basic tools you need to get s...

Sara and I have been internet friends for what feels like forever. She's one of my emotional support Threads girlies and also happens to be an SEO expert who's seen all the website platform drama. So naturally, we had to sit down and talk about the question that won't die on Threads: "Which website platform should I choose for SEO?"  We're getting into what truly matt...

Hannah from The Wealth Collaborative is here, and she's about to call out the thing nobody wants to admit — a lot of us are playing business instead of actually building businesses. If you've been chasing seven-figure goals just because it sounds good, reinvesting every dollar back into your business because someone told you that's what you're "supposed" to do, or qui...

Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???) In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while build...

KIM IS HEREEEE! — my favorite functional nutrition therapy practitioner and the person I text on the daily when I’m drinking the veritable ocean water (fine, electrolytes) she recommended. We get into what taking care of yourself actually means when you’re a business owner, a parent, a human, or all three. Spoiler: it’s a lot less about buying gadgets and a lot more about removing barriers, buildi...

Tristan and I have been circling each other on the internet forever, and this was finally our chance to talk face-to-face about being multi-passionate, refusing to niche down, and owning the fact that some of us are just built to do a little bit of everything. She’s a virtual assistant, digital organizer, photographer, content repurposing wizard, and the internet’s unofficial President of “Sure, I...

This week, I’m yapping with Michelle Parker, brand designer and founder of Saela Studio (formerly Michelle Marie Studio), to talk about the messiness of branding — and why imperfection might actually be the best thing that’s happened to your business. We unpack how “raw” and “real” visuals are replacing polished templates, what it really means for your design to feel like you, and why trying to lo...

I sat down with Morgan Sinclair, brand and web designer for clinicians, host of the Weight Inclusive Innovators podcas t, and queen of side quests, to talk about what it actually looks like to juggle multiple businesses — and enjoy it. We dive into how to follow your curiosity without burning out, why your “too many interests” are probably your biggest strength, and how to stop worrying about doin...

If your client experience starts strong but fizzles the second someone signs the contract, THIS IS AN INTERVENTION. I sat down with Fran, client experience strategist and systems pro, to talk about why your back end matters just as much as your branding — and how the way you work behind the scenes shapes how your clients feel (and talk) about your business. We’re unpacking why “fancy” doesn’t equa...

THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved with the modern online business world — and what to do about it. We dig into what she calls “breaking in your brand,” the myth of perfect brand consistency, and how to treat your visuals like a capsule w...

If your client experience falls apart after someone pays you, this episode is your wake-up call. I sat down with Ashley, founder of Solution Integrators and certified systems queen, to talk about why systems are way sexier than you think — and how the right ones can help you get, keep, and actually enjoy working with your clients.  // I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Your offers can be hig...

If you’re perpetually exhausted from all-consuming content creation that doesn’t do ANYTHING to help you find new clients (or book them), this is the episode for you. I sat down with Jamar Diggs, a Youtube marketing expert for service providers who needs you to know that YOU ARE WORKING TOO HARD! // I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT You’re making content creation too hard – and you’re givin...

If you’ve ever overthought a good idea right out of existence, this episode’s your permission slip to stop doing that. I sat down with Jess Freeman, web designer, SEO strategist, and founder of The Ordinary Business, to talk about how she turned a random Threads post into a full-blown summit and podcast in under four months.  // I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Stop overthinking that idea...

I assume that if you’re listening to this podcast, you have a business (or you’re related to me - hi mom!) - which means you’ve also been through the struggle of naming your offers, freebies, workshops, and more.  If this is you, I have the BEST news: Naming doesn’t have to be hard – but surprisingly enough, it SHOULD be a little…scary? In this week’s ~very~ spooky episode, I sit down with Katie P...

Welcome to I Don't Know Who Needs To Hear This! I'm your host, Amy Hanneke - and I can't wait to bring you the show for business owners who are  tireddd of feeling like the bar is getting constantly higher. On this podcast, we're having the closed-door conversations out in the open, getting you the *actual* business advice (and perspective) you're craving, and swearing our...