Hypotential Unlocking Business

In this episode, Kane sits down with AJ from Team Ecto, his personal trainer of five years, for a wide-ranging conversation about what actually works when it comes to health, fitness and nutrition for busy people. AJ has been in the industry for 12 years and works primarily with business owners and time-poor people who are trying to improve their health without overhauling their entire life. He an...

In this episode, Kane sits down with Sarah, co-founder of Typeset, a Perth-based content and writing business, for a wide-ranging conversation about what actually works when it comes to marketing, storytelling and content strategy for business owners. Sarah has a background in software development, enterprise sales and writing, and has spent over two decades helping businesses communicate more cle...

In this episode, Kane sits down with his brother Fin, Head of Installations at Smartfix, for an honest look back at eight years of building a business together from the ground up. Fin joined Smartfix as a fourth year apprentice and has worked his way through every corner of the business, from installer to managing a team of over 35 people on the road. He and Kane get into the real stuff: what the...

In this episode, Kane sits down with Angelo, owner of Toptech Electrical, for an honest conversation about what the first couple of years of running a solo electrical business actually looks like. Angelo started Toptech Electrical in June 2024 after working at Smartfix, and has been building his client base from the ground up through Facebook community pages, school maintenance contracts and refer...

In this episode, Kane sits down with Rhys, founder of Oceania Plumbing and Gas, for a straight-talking conversation about what it actually takes to build a trades business from the ground up. Rhys started his business in 2019, living at home with mum and dad, just as Covid hit. Three months of uncertainty quickly turned into one of the busiest periods he'd ever seen, and from there he scaled to si...

In this episode, Kane sits down with Jevyn from Men's Talk, a men's health promotion charity based in Western Australia, for a raw and eye-opening conversation about the mental health crisis quietly affecting men across Australia. They cover the alarming suicide statistics (7 men die every day in Australia), the role isolation, divorce and job loss play as warning signs, why tradies are 9 times mo...

Mitch Suleau moved from Tasmania to Perth two years ago with a carpenter's ticket and nothing else. He started MBS Building Company anyway and is still figuring it out the right way. Kane and Mitch get into what the early years of a trade business actually look like. Why you have no idea what you want until you are almost there. Why hiring a tradesman as your first employee beats bringing on an ap...

Steve started E-Maintain two years ago with zero residential experience. He is still on the tools, has three staff, and is building something the right way without burning through a Google ads budget to do it. Kane and Steve cover the real story of starting a small electrical business in Perth with no residential background and figuring it out on the fly. They get into hiring your first apprentice...

Most trade business owners think hiring more people will fix their problems. It does not. It exposes them. And the cost of getting it wrong is bigger than most realise. Kane Tyler Smith and Anthony Lawler from Nimbus Tech break down what actually happens when a trade business grows without the right processes and structure in place. This is a conversation about the chaos phase of scaling, why prof...

Kane Tyler Smith started Smartfix in 2018 with one ute and zero business training. It grew to 140 staff and $30 million before a near-miss that almost took everything. In this episode, Kane and Aisha break down the real story behind building Smartfix from the ground up. How they handled Google reviews from day one, why staff retention was always a core value, what scaling too fast actually looks l...

Kane Tyler Smith built Smartfix from one ute in 2018 to over $30 million a year and 130 staff. What most people never saw was how messy that actually was. This is the intro episode of Unlocking Business: Hypotential. Kane breaks down who he is, why he built Hypotential, and the gap he kept seeing in the trade industry. Most tradies are excellent at their trade. Nobody teaches them how to run a bus...