HYPEWORKS
HYPEWORKS Podcast
We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com
Where to listen?
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Episodes
Elias Stråvik on Personal Branding, Pivots, Building Communities, Employee Well-being 15.10.2024 52:49
In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They explore the concept of creating communities and providing value to target audiences. They also discuss the challenges of standing out in a saturated market and avoiding the pe...
Jorge Calderon on Music Influences, Impact of Technology on Art, Canva, Rise of Creators 26.09.2024 52:27
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about his unique style, which combines classic art techniques with graffiti influences. George shares his love for music and how it has influenced his art. The conversation also touc...
David Bressler on Rise of Data Automation, Freemium Model, Marketing AI Tools, Being a Solopreneur 29.08.2024 51:53
In this HYPEWORKS Podcast episode, Alex, Jake, and guest David Bressler talk about the rise of data automation and building a startup off the back of it using a freemium model. David also talks about his progress as an entrepreneur and his thoughts on AI tools. David Bressler Socials https://x.com/bresslertweets Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify http...
Nick Shiers on Followers vs. Money, Challenges of Social Media, PR, Going Direct 29.08.2024 45:45
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Nick Shiers talk about personal introductions, the transition from social media marketing to PR, the impact of algorithms on content creation, the value of followers vs. money, the role of AI in content creation, and the challenges of working in social media and PR.Nick Shiers Socialshttps://x.com/shiers_nWatch/ListenWatch on YouTubehttp://w...
Anson Cheung on Being a Tech YouTuber, Short-Form Content, Paid Promotions 15.08.2024 43:32
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Anson Cheung talk about what it's like being a Tech YouTuber in 2024, short-form content and the state of paid promotions for content creators, Anson Cheung Socials https://www.youtube.com/c/ansoncheung Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks List...
Daniel Camilo on China, Shenzhen, Freedom of Expression, App Bans Chinese EVs, Work Culture 01.08.2024 53:53
In this HYPEWORKS Podcast episode, Alex, Jake, and Daniel discuss life in China, particularly in Shenzhen. We also touch on the topic of app bans and the differences in political and social contexts between China and the West. Daniel Camilo Socials https://x.com/danielolimac Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hy...
Oliver Han on Personal Finance, Money Literacy, Dopamine Hits, Financial Freedom 18.07.2024 49:12
This week on the HYPEWORKS Pod we talked with Oliver Han on personal finance, communication skills, money literacy, dopamine hits, and financial freedom. Oliver Han Socials https://www.linkedin.com/in/oliver-han-62a8a44a/ Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/u...
Craig Santicchia on Gaming in 2024, Esports, Gen A, Roblox, AI/Blockchain, Biz Models 04.07.2024 42:01
This week on the HYPEWORKS Pod we talked with Craig Santicchia, a former Fnatic executive and now gaming startup founder. We talked about the state of gaming and esports in 2024, Roblox, AI and business models and more! Craig Santicchia Socials https://uk.linkedin.com/in/craigwolfpad Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/...
Michael Houck on VC vs Private Funding, Biz Models and Monetization Strategies, Role of AI 20.06.2024 33:24
This week on the HYPEWORKS Pod we talked with Michael Houck, a former Airbnb product manager and Silicon Valley 'Andreessen Horowitz' backed founder. We talked about venture capital, business models and the role of AI. Michael Houck Socials https://twitter.com/callmehouck https://houck.news Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcaste...
Charles Floate on Backlinks, Google Search, Sticking With SEO, Parasite, Consulting, Future of SEO 06.06.2024 45:23
This week on the HYPEWORKS Pod we talked with Charles Floate, one of the world's leading SEO consultants. We cover everything from SEO, to AI, Search, White Hat Advice and Charles's predictions. Charles Floate X https://twitter.com/Charles_SEO Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Appl...
Alex Kantrowitz on AI, Tech Giants, Mark Zuckerberg, Building a Media Company, Newsletters 23.05.2024 45:09
This week on the HYPEWORKS Pod , we chatted to Alex Kantrowitz about his career in journalism, covering tech giants and their famous founders, and running a media company in 2024. Alex's 'Big Technology' newsletter https://www.bigtechnology.com/ Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen o...
Oli Barrett on Building a Successful YouTube Channel, Business of YouTube, AI Creator Tools 09.05.2024 38:29
This week on the HYPEWORKS Pod we had chatted to Oli Barrett about maintaining passion in business and life as well as the rapidly changing environment around AI and social media. Oli's YouTube Channel https://www.youtube.com/channel/UC-gU_dRd1LWu3tNDvy_xsCg Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Lis...
Maintaining Passion, Unconventional Business Opportunities, AI Rapidly Advancing, Social Algorithms 25.04.2024 36:46
This week on the HYPEWORKS Pod we had chatted about maintaining passion in business and life as well as the rapidly changing environment around AI and social media. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast pl...
Steven Tey on Entrepreneurial Endeavors, Exploring Different Fields, Vercel, Dub.co, Product Hunt 11.04.2024 45:41
This week on the HYPEWORKS Pod we had Steven Tey from Dub.co, a hot new startup doing link management for marketing teams. We talked to Steven about his upbringing in Malaysia, early days at Vercel and deep dive into his startup, Dub.co. We also talked about this experience on Product Hunt, of which you can read more about on his blog: https://dub.co/blog/product-hunt Steven's startup https:...
Trevor Lee on Khosla Raise, Journey of Myko.ai, Lead Generation and Sales, Marketing, Team Culture 28.03.2024 35:35
This week on the HYPEWORKS Pod we had Trevor Lee from Myko.ai , a AI powered platform built to answer all of your Sales and Revenue questions in seconds. Needless to say, it was a fascinating deep dive into the world of AI and how it’s going to change Sales and Marketing. We also touched upon startup life. Trevor's startup https://www.myko.ai/ Watch/Listen Watch on YouTube http://www.youtube...
@crypto0mega on Crypto Adoption, Dubai, AI on Crypto, Community Building, Future of Ethereum 14.03.2024 38:30
This week on the HYPEWORKS Pod we had @crypto0mega , one of the pioneering crypto traders in the last few years. We talked about the state of crypto, eth, defi and lots crypto topics plus his thoughts on Dubai and business. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/u...
Alfie Whattam on Magic, Hiring, Managing People, AI, DHH 15.09.2023 56:39
Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: ht...
Chad West on Rocket Internet, Revolut, Community Building, Corporate Life, Crypto Pivot, DeFi 24.03.2023 1:04:59
Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: ht...
Muneer Muhammad on Tech, Rebrand, Sneakers, Socials, Marketing to Gen Z 13.03.2023 1:05:54
Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: ht...
Bernardo Mendes de Almeida, Networks, Sales, Tools, Remote Working, 'Solopreneuring' 25.02.2023 1:03:13
Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: ht...
Ed Reay on Agencies, Copywriting, Lifestyle Design, Fame 15.01.2023 1:12:07
Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: ht...
Justin Tse on Humble Beginnings, College, KOL Life, Own/Other Brands, Travel in 2022 24.12.2022 1:07:36
Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: ht...
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