HYPEWORKS Podcast

In this episode, Kevin Surace shares insights from his pioneering work in AI, mobile devices, and clean tech, exploring the future of AI, humanoid robots, and the impact on society and careers. Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeGuest Nameht...

Ali shares his journey from building startups in India to founding a consulting agency, discusses the impact of AI on business models, and explores the global outsourcing landscape, especially in India. Discover insights on product-market fit, the future of service businesses, and the cultural differences in work ethic across countries. Join the ClubGet access to exclusive content, behind-the-scen...

Kerry Guard joins us this week to discuss how AI is disrupting traditional agency models, the importance of human expertise, and the evolving landscape of search and content creation. Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeWatch/ListenWatch on Y...

Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeAlex and Jake speak with Elston Barreto about his journey from the corporate world to becoming an indie hacker. They discuss the importance of community, the realities of entrepreneurship, and the trends in...

About my channelAlex and Jake talk with Karl Van den Bergh, a CMO and seasoned product marketer with a rich background in technology and cybersecurity. The conversation explores Carl's journey from Ireland to Silicon Valley, his insights on product marketing, the intersection of marketing and technology, and the future of automation in the industry. They also discuss the challenges of maintain...

In this episode, Alex and Jake discuss risks associated with AI and human interaction, challenges in event management, the realities of being a digital nomad, the concept of monk mode for personal growth, and predictions for the future of work and upskilling. Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers...

In this episode, Fergus Dyer-Smith shares his extensive background in technology and entrepreneurship, discussing the evolution of business in the digital age. He emphasizes the ease of starting a business today, the importance of market research, and the critical role of positioning and communication. Fergus also explores the impact of AI on marketing and discovery, the challenges of noise in mar...

Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of...

Alex and Jake chat with AJ Cassata, an entrepreneur with a rich background in sales and marketing. AJ shares his journey from dropping out of college to starting a construction business, transitioning into digital marketing, and ultimately founding his agency, Revenue Boost. The conversation delves into the intricacies of cold outreach, the evolution of email marketing, the impact of AI, and the i...

Alex and Jake are joined by Mia who shares her insights on data science, cultural differences in marketing, the ethical implications of data usage, and the evolving role of AI in e-commerce. The conversation explores the intersection of data science and storytelling, emphasizing the importance of critical thinking in the age of AI. Mia also discusses her experiences in the industry and offers pred...

Alex and Jake talk with Jason Fishman, a seasoned marketer and expert in investor acquisitions, discussing the evolution and current state of crowdfunding. They explore various aspects of investor engagement, the impact of technology and AI on investment strategies, and the democratization of capital for startups. Jason shares insights on effective marketing strategies for attracting investors and...

In this milestone 50th episode of the HYPEWORKS podcast, Alex and Jake welcome Chris Hood to explore the evolving landscape of marketing, entertainment, and creativity. They discuss the significance of offline connections in a digital age, the decline of traditional media due to AI and digital influences, and the challenges faced by creative individuals in a saturated market. The conversation also...

In this episode of HYPEWORKS, Alex, Jake, and David Attias dive into the world of influencer marketing and the revolutionary impact of Sora 2. David shares his insights on how this technology is transforming the industry, allowing brands to create high-quality content at a fraction of the cost. They discuss the challenges and opportunities of using AI-generated avatars and the potential for a new...

In this episode of the HYPEWORKS podcast, Alex, Jake and Jesse discuss various themes surrounding the integration of AI in the workplace, the challenges of email systems, and the shift from Microsoft to Google. They explore the implications of AI on job security, the evolving landscape of marketing, and the importance of trust in a digital age. The conversation also touches on spirituality and per...

In this episode, Alex and Jake talk with Greg Rosner, a messaging makeover expert, to explore the significance of effective messaging in marketing, the role of AI in business, and the importance of empathy and trust in building customer relationships.

The HW boys speak with Cairo Kenan Marsh, an agency owner with extensive experience in marketing across Asia. They discuss Cairo's journey from New York to Tokyo, the cultural nuances of marketing in Asia, and the importance of building genuine connections between brands and consumers. Cairo shares insights on the challenges of adapting marketing strategies to different cultural contexts, the...

In this episode, Lasada Pippen shares his journey from a career in computer engineering to becoming a successful speaker and coach. He discusses the challenges he faced during his transition, the importance of mindset, and how he overcame adversity. Lasada introduces his C4 framework for effective communication, emphasizing clarity, conciseness, compelling delivery, and confidence. He also reflect...

In this episode of the Hyper's podcast, host Alex MacGregor and co-host Jake Hissitt welcome Cole Vandee, a seasoned marketing expert with a decade of experience. Cole shares his journey from copywriting to focusing on email marketing, emphasizing its evolving importance in the digital landscape. The conversation delves into the differences between cold and warm email strategies, the future of...

In this episode, Alex talks with Val Sopi, a seasoned SaaS entrepreneur with over 13 years of experience. Val shares insights into his journey of launching multiple products, the differences between B2B and B2C markets, and the challenges faced in each. The conversation delves into marketing strategies for B2B, the importance of sales dynamics, and the evolving role of AI in the SaaS landscape. Wa...

We welcome Hunter Stuart, a former journalist turned PR professional. We discuss Hunter's experiences living abroad, particularly in the Middle East, working with outlets like Vice and his transition from journalism to starting his own PR agency. The conversation also delves into the impact of AI on the industry, innovations in web development, and the future of public relations in a tech-driven w...

In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the dynamics of management at HubSpot, and the challenges of transitioning from corporate life to startups. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen...

In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, discussing the evolution of this role and its current relevance in the marketing landscape. He elaborates on the challenges of scaling a marketing agency and the strategies for...

In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to developing an AI voice assistant and eventually creating a Shopify app that allows users to share their shopping carts to reach free shipping thresholds. Watch/Listen Watch o...

In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the importance of focusing on operations and quality. Nathan also talks about the value of primary research in an AI-driven world, the role of creativity in marketing, and the need f...

In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning and growth in big companies and the autonomy and fast-paced growth in small companies. They also touch on the importance of good management, the evolution of online marketing,...