Nick Clason
Hybrid Ministry
Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick
Author
Nick Clason
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Episode 011: Building a Digital Strategy from Scratch and optimizing your church website for all intended audiences 29.09.2022 17:53
SUMMARY In this solo pod Nick sits down and discusses target audiences, building a digital ministry strategy from scratch at a church that doesn't have much to start with. And who knows how it's going to go, but you'll be along for the ride! For more head to http://hybridministry.xyz or follow us on twitter at http://twitter.com/hybridministry SHOWNOTES https://www.youtube.com/watch?v=uqhrIqTy2ZE&...
Episode 010: Common Myths about Generation Z and how to Reach them in 2022 22.09.2022 17:28
In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs. SHOWNOTES https://blog.hubspot.com/marketing/gen-z-myths...
Episode 009: Step by Step Guide to Running a Successful Facebook Ad in 2022 15.09.2022 28:51
In this episode Nick interviews Matt and asks him all there is to know about running and setting up a successful facebook ad in 2022. They also jump into discussing running a Google and TikTok ad. How to retarget and reach more people for the cause and ministry of Jesus in your churches! SHOW NOTES //VIDEO TUTORIALS ON RUNNING ADS https://www.youtube.com/watch?v=Dymukpfbg4A https://www.youtube.com...
Episode 008: TikTok and Reels Short Form Video Content Ideas for Churches in 2022 08.09.2022 38:29
In this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward. SHOWNOTES HUBSPOT ARTICLE REFERENCED: https://blog.hubspot.com/ma...
Episode 007: The Best Content Marketing Strategies for your churches in 2022 01.09.2022 45:41
In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry? Follow us on Twitter - http://www.twitter.com/hybridministry Or check us out onl...
Episode 006: Findings from Barnas Future of Hybrid Church ebook 25.08.2022 34:55
In today's episode, Nick and Matt chat through Barna's Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study! SHOW NOTES BARNA E-BOOK BEING REFERENCED https://shop.barna.com/products/6-questions-about-the-...
Episode 005: Meet Gen Z 18.08.2022 36:59
In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking...
Episode 004: Rest and Boundaries 11.08.2022 39:21
In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below! Follow us on Twitter - http://www.twitter.com/hybridministry Or check us out online - http://www.hybridminis...
Episode 003: Is Digital Discipleship Even Possible? 04.08.2022 36:28
In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it "hybrid!" Follow along on twitter - twitter.com/hybridministry Or find full transcripts and show notes at http://www.hybridministry.xyz TIMECODES 00:00-2:15 Is Digital Disciples...
Episode 002: The Best Practices for Your Church Digital Platforms 28.07.2022 38:13
Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord? Follow along on twitter - twitter.com/hybridministry Or find full transcripts and show notes at http://w...
Episode 001: How My Church can Reach Millennials and Gen Z in 2022 21.07.2022 35:29
Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry? Fo...
Episode 000: Pilot 19.07.2022 5:31
Nick and Matt introduce their new podcast, Hybrid Ministry. What is Hybrid Ministry? Why are these guys both so passionate about it? How can churches be more relevant to reaching Gen Z and Millennials in 2022? Follow along on twitter - twitter.com/hybridministry Or find full transcripts and show notes at http://www.hybridministry.xyz TIMECODES 00:00:00 Intro 00:00:46 Why Hybrid Ministry Matters 00...
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