Hustling Sideways

In this episode, Jim Love and Allen Halas discuss how to determine your pricing strategy, value your services, and build confidence in your worth as a side hustler or professional. They share personal experiences, negotiation tips, and the importance of balancing value with market rates. What helps determine how you set your price? Follow us: Allen Halas ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AllenH...

Most entrepreneurs and side hustlers overlook the power of building a personal brand until they realize it opens doors you can't access through traditional methods. Chris Luecke, creator of the Manufacturing Happy Hour podcast, shares how a simple idea born over a beer turned into a full-fledged media platform, boosting his sales and industry influence along the way. Whether you're trying...

Today on Hustling Sideways, we're continuing our conversation with Tim Pauly of Broken Bat Brewing Co., but this time, the students of Marquette University are bringing their questions to the brewery owner. A special thank you to the 707 Hub at Marquette for sponsoring this episode of the show! Follow us: Allen Halas ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AllenHalas.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This week on Hustling Sideways, we're back at the 707 Hub on the campus of Marquette University, and we're welcoming on Marquette and Hustling Sideways alum Tim Pauly of Broken Bat Brewing! We talk about the challenges of building a brewery during the craft beer boom in Milwaukee, as well as taking risks and betting on yourself and your ideas, as Tim has done. Be sure to check out Broken B...

Every ten episodes of Hustling Sideways, Allen and Jim check in and give you an update on what's happening in their respective side hustles, careers, and lives. This week on the show, we're checking in for Episode 120, and we have lots to discuss. From Allen having to look at the next step of his business to Jim looking at the next step in his home life and where that may be, there's a...

Allen Halas and Jim Love know that no path—especially a side hustle—is ever a straight line. In this episode of Hustling Sideways , the hosts dig into the moments when things didn’t go according to plan, and how they were forced to pivot. From shifting business models to rethinking creative direction, they share real stories about adapting on the fly, making tough calls, and staying resilient when...

Most musicians stay trapped in a cycle of practice, gigs, and side hustles — but what does it really take to go full time? Julia Graves, a talented Milwaukee-based saxophonist and songwriter, reveals her journey from musical family roots to carving out a sustainable career in music. With honest insights into the discipline, mindset shifts, and business skills needed to thrive as a full-time artist...

This week on Hustling Sideways, we're talking about an important aspect of networking. It's not just about networking with other people; sometimes it's about who you're reaching out to in the first place. We highlight the often-overlooked art of being strategic with your time and relationships—whether you're targeting industry insiders, musicians in Allen's case, or content...

This week on Hustling Sideways, we explore the evolving landscape of high school sports, the importance of promoting girls' participation, and the innovative efforts of Wisconsin W Sports to increase visibility and support for female athletes. Our guest, Katlyn Putney of Saint Thomas More High School shares her journey, along with insights on sports participation trends, and the vision for emp...

In this episode of the Hustling Sideways podcast, hosts Allen Halas and Jim Love welcome Chrisi Goodwin, a sugar maker from New Hampshire. Chrisi shares her journey into the world of maple syrup production, detailing how a family project turned into a thriving local business known as Ice Mountain Maple. The conversation explores the labor-intensive process of sugaring, the significance of Maple We...

In this episode of Hustling Sideways, hosts Allen Halas and Jim Love discuss the concept of 'owning your space' in the context of side hustles and passion projects. They share personal experiences and insights on how to create an environment that reflects one's identity and expertise, emphasizing the importance of being proactive in shaping experiences, whether in speaking engagements...

This week on Hustling Sideways, we're flipping the script a little bit; Instead of welcoming on a guest, Allen and Jim go back to when we were guests on The Jason Smith Show in 2025. (Jason was also previously on our pod in episode 88.) With Jason asking the questions this time around, we're talking about our histories and what drives us as entrepreneurs. Enjoy! Follow us: Allen Halas ⁠⁠⁠⁠...

In this episode of Hustling Sideways, hosts Allen Halas and Jim Love discuss unexpected opportunities that have shaped their careers as side hustlers. Jim reflects on his journey to becoming a motivational speaker, while Allen shares his experiences with traveling for work in the music industry. They emphasize the importance of embracing opportunities and believing in oneself, encouraging listener...

In this episode of the Hustling Sideways podcast, hosts Allen Halas and Jim Love welcome Melissa Broughton, founder of Busy Bee Advisors and creator of One Hour Bookkeeper. Melissa shares her journey from a traditional accounting career to entrepreneurship, detailing the challenges she faced after quitting her job and the pivotal moments that led to the creation of her successful businesses. The c...

You can't always go it alone, and today on Hustling Sideways, we're talking about exactly that. Allen and Jim discuss collaboration, and what they need to make it work on their end. Sometimes it's about who, and sometimes it's about when, but it needs to be mutually beneficial. How do you decide who to collaborate with? Follow us: Allen Halas ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Today on Hustling Sideways, we're talking to serial entrepreneur Cole Compton. Always someone interested in new ventures, Cole sits down with us to talk about his first business, creating and designing upcycled centerpieces throughout high school and college, before getting into his multi-faceted approach to entrepreneurship now. Between urban farming and finding his place in the entrepreneurs...

Whether you're about to put on an event, speak to students, or just start the work day, you have to have the right soundtrack. That's what we're talking about today on Hustling Sideways. Jim tells us about the song he uses to fire him up to go speak to students (and almost gets hurt in the process), and Allen tells you about the music he listens to in order to get the energy to put on...

Today on Hustling Sideways, we're talking to a Milwaukee entrepreneur who is looking to rethink how we strike up conversations. Brad Steckart is the mind behind Sit By Me, an app that utilizes locations to foster new conversations. Brad talks about having the idea for the app, how it works, and how they've taken steps to ensure safety as it continues to grow as well. You can find out more...

It's a new year on Hustling Sideways! Every year, in lieu of a New Year's Resolution, both Jim and Allen pick one word to focus on for the year. It's an exercise that has kept them on point in their side hustles, and it's also one that led to the start of the podcast in a roundabout way. We also discuss how far the pod has grown in 2026, and how they did on their word of the year f...

In this episode of Hustling Sideways, Allen Halas and Jim Love sit down with Joe Bush, a leadership coach who's transforming how schools, organizations, and teams develop their leaders. Joe shares his unique journey through the coaching world and reveals the powerful connection between identity, ownership, and authentic leadership behavior. From high school hallways to college campuses, corpor...

Sometimes, it just doesn't go your way. That's what we're talking about this week on Hustling Sideways. Allen and Jim talk about their most challenging gigs, both as a speaker and concert promoter. Everything from no-shows to last-minute changes can and will happen, and the guys talk about their necessity to adjust on the fly. How have you just had to "make it happen" with yo...

On this episode of Hustling Sideways, we sit down with Ceaneh Alexis, founder of Catapult and a workforce, talent, and technology advisor who has taken a bold leap from corporate leadership into entrepreneurship. The conversation dives into the realities of entrepreneurship: setting a 12-month runway, learning to attract the right clients instead of chasing every opportunity, navigating the mental...

In today's Hustling Sideways bonus, we have a Q&A session with Travis Diener, who visited the podcast for a live episode on the campus at Marquette University with the 707 Hub. Follow us: Allen Halas ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AllenHalas.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BreakingAndEntering.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads/Bluesky:...

In this special live episode of Hustling Sideways, hosts Allen Halas and Jim Love sit down with Marquette basketball legend Travis Diener at the 707 Hub on Marquette University’s campus. From buzzer-beaters in the Bradley Center to battles overseas, Travis shares stories from his days on the court and what life looked like after the final whistle. Now helping with Marquette’s NIL efforts, Travis t...

Ever bought something for your side hustle that seemed essential at the time, only to realize it was completely unnecessary? In this episode of Hustling Sideways, hosts Allen Halas and Jim Love get brutally honest about their most regrettable purchases. Allen confesses to having a room full of tech gadgets, backup microphones, and an entire bag of audio converters that rarely see the light of day....