Hustle & Climb

Are you side hustling but not seeing the sales you expected? In this episode, Michelle delves into customer awareness and the unique struggles side hustlers face when trying to quickly make sales. She outlines the five stages of customer awareness, the 80/20 rule in customer engagement, and offers tactics to turn unaware prospects into paying customers.  The article Michelle referenced from Active...

Is your social media content creating process leaving you overwhelmed and uninspired? In this episode, Michelle takes you into the world of multi-purposing content to alleviate the burden of writing and posting content all day and night. She breaks down an innovative system of transforming a single blog post into numerous forms of content, including newsletters, social media posts, and video conte...

Can anyone succeed at a side hustle? Spoiler alert: No. In this episode, Michelle not only explains the three key traits that each side hustler needs for success, but she also provides some actionable steps to help boost each trait so that your side hustle can be more profitable and enjoyable. Remember to get your free 3x3 Side Hustler's Challenge Guide here!:  https://michellerundio.ck.page/68e0a...

Making money is easy enough, but this week's guest reminds us that we need to focus on creating wealth. RJ Shoemaker is a seasoned entrepreneur who is juggling numerous side hustles. If you've ever questioned the rationale behind your tireless work, then RJ's inspiring message could just provide the clarity you're seeking. He emphasizes the transformative power of forging your own opportunities an...

How can you tackle your ever-growing to-do list and still live a balanced life? In this heartfelt episode, Michelle shares her personal journey, including profound loss and life recalibration, to introduce a time management strategy that helps you manage work-life balance and be more intentional about your priorities from side hustles to parenting and relationships. Get your free 3x3 Challenge Gui...

Are you overpaying your taxes due to lack of proper business expense tracking? Michelle shares her tried-and-true solutions to effectively track your business expenses. Dive in to learn about three easy-to-implement methods, from basic to tech-savvy, which could save you significant money come tax season.  Link to Michelle's example Google Form: https://forms.gle/y68SZUiLXFjJzMYL7 To learn how to...

What makes your customers keep coming back for more? In this episode, Michelle takes you on a deep dive into the world of customer loyalty, utilizing principles straight from Ritz-Carlton's former President and COO, Horst Schulze. Michelle argues that there is nothing more important than a well-crafted customer service strategy. She also tells shares a story about how Smartwater? You'll have to li...

How do you know if you're making enough money with your side hustle? Well, you couldn't be in a better place because not only does Michelle run a successful side hustle, but she also has her MBA - so she knows a thing or two about understanding an organization's financials. Learn the importance of knowing your revenue, income, and hourly rate, and discover how to manage these numbers to optimize y...

On this Mindset Monday, we're talking about the destructive power of overthinking and how it can sabotage your side hustle journey. Whether it is time, productivity, or energy, Michelle talks you through how overthinking is hindering your progress and she offers you some strategies to conquer overthinking - strategies that will help you take that next step forward for your side hustle. The podcast...

Lacey Fricker shares her experience of successfully managing a side hustle for the past two years while juggling a full-time corporate career and being a mother to four children. According to her, it all comes down to two things: consistency and discipline. Lacey and Michelle talk about how they balance their busy schedules with their side hustles and how they avoid burnout. To follow Lacey on Ins...

Successful time management and productivity aren't about doing more work, but rather about doing the right work. In order to do "the right work", you have to plan. In this episode, Michelle offers a three-step strategy for preparing for the workweek that will leave you confident that you're on the right track. She pushes for side hustlers to be thoughtful, precise, and strategic in planning their...

Michelle has been side hustling for most of her life. From her humble beginnings selling candy bars to finance a trip to Disney, through teaching aerobics, running a clothing boutique, and business consulting, Michelle's eclectic entrepreneurial journey has given her a lot of perspective on what works and what doesn't. This episode is an honest look into the challenges and triumphs of side hustlin...

Using her extensive experience as a side hustler on social media, Michelle share what she has learned about converting followers into customers. She dispels myths about "going viral", shares insights on crafting content that truly resonates, and tackles the vital distinction between fans and buyers. Along the way, you'll learn more of the techniques that allows Michelle to make $20,000 with fewer...

Feeling unsupported in your side hustle journey? In this episode, Michelle navigates the tricky waters of handling your family and friends when they don't support your side hustle. She talks about the role of honest feedback, the difference between "a purchase" and support, and the importance of sharing your vision with those close to you. To learn how to make 7 days of content in just 20 minutes,...

A successful side hustle isn't just about one habit or one product. It's about a top-down approach to your life. Drawing from her 15 years of experience, Michelle unpacks the importance of time management, using efficient systems, self-care, and mastering content creation. She offers practical advice with a focus on balance in your side hustle and your personal life.  The episode of The Ed Mylett...

Johnny Levy believes that if you want to grow, then you must tap into your own strengths, forge powerful connections, and nurture your networks with love. It's certainly easier said than done but Johnny and Michelle have an engaging conversation about how you build those powerful relationships and then how you leverage them when the time comes   To answer Johnny's survey, visit www.superpowerquest...

Are you a parent juggling a side hustle and a corporate job? Do you often feel overwhelmed and wonder how others manage to keep their households running smoothly? In this episode, Michelle dives deep into the challenges and triumphs of maintaining a thriving household while pursuing your entrepreneurial dreams. Michelle has a full-time corporate job, her side hustle, and five kids - so she underst...

Are you making your side hustle worth your time and effort? Is it generating more than just extra cash? But before you dive into spreadsheets, Michelle has a unique perspective for you to consider: What if profitability isn't the first area you should be thinking about, but rather, the last. Tune in to learn how to approach your side hustle like a small business owner and see it from a fresh persp...

Running a side hustle is all about working smarter, not harder. In 2023, there is no better tool for the business side hustler than ChatGPT. Michelle shares insights that will help you manage your time, income, and networks better - and bring more profitability to your business. Whether you're battling with caption writing, seeking fresh inspiration, or striving for consistency, this episode is pa...

It's time to uncover the untapped power of email lists. As an experienced side hustler, Michelle has the experience to share practical insights on not just the "how" of building an email list, but also the "why". In this episode, Michelle will share specific tools to help you build your email lists and she'll share some useful tips on designing a rewarding and efficient customer onboarding process...

Sometimes we can fall into the trap of thinking that there isn't enough time, money, opportunities, or love to go around. In this episode, we tackle this 'scarcity mindset' head-on, especially in the context of running a side hustle. We'll explore how this limiting belief can sneak into your side business, stifling its growth and potential. What if you could turn the tables on this mindset? We'll...

If you're stuck in a rut with your side hustle or simply seeking an extra push, this episode promises to shed light on your 'why', That crucial discovery will help you rediscover your inner self and align it with your entrepreneurial ventures.  Erica Cardenas talks about how her experiences - from TV hosting and acting to public relations and running a shampoo business - have taught her an importa...

Don't be scared. The phrase "Eisenhower Matrix" sounds very intense, but it's both very approachable and very helpful. It is an exceptional tool that will help you prioritize important tasks and manage your time better - both are essential for someone running a side hustle. This episode will get you started down the path of being an Eisenhower Matrix pro.  You can always reach out to Michelle on I...

You can't wait any longer. You  have to start your customer loyalty program. It's not hard and it  will help your side hustle. After all, retaining current customers means you don't have the constant need to acquire new ones. In this episode, you'll learn three tested and approved by Michelle components of a successful customer loyalty program. These are elements have played a key role in expandin...

So much of finding success is simply showing up - but that's easier said than done. Resilience is a muscle that you have to work out just like any other muscle. In this episode, we dive deep into how you can trained your resilience muscle so you can bounce back from rejection and setbacks.  Whether you're an ambitious entrepreneur, a dedicated professional, or simply seeking personal growth, these...