Jason Burke

Hunt Gather Nurture

Business EN ↓ 21 episodes

Hunt Gather Nurture with Jason Burke is a podcast about what it really takes to build and scale a Consumer Packaged Goods (CPG) brand in today’s world. Hosted by Jason Burke—CEO & founder of The New Primal—this show dives into the raw, unfiltered stories behind the products you see on shelves and the people who put everything on the line to bring them to life. From raising capital and securing retail partnerships to navigating burnout, pivoting through crises, and leading with resilience, each episode explores the grit and tenacity it takes to survive and thrive in the CPG space. Jason sits do...

Author

Jason Burke

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Apr 30, 2026

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Episodes

Why Most Beverage Brands Fail (And What These Founders Did Differently) 30.04.2026

Why do most beverage brands fail? In this episode, I sit down with Kevin Larkai and Monte Burrow, founders of Blackleaf Organic Vodka, to break down what it actually takes to build a brand in one of the most competitive categories in CPG. This isn’t a highlight reel. We get into:  The biggest mistakes they made early on   Why great products don’t sell themselves   What “entrepreneurship is a conta...

Beyond the Baseball Diamond - with Justin & Kourtney Turner 18.03.2026

In this episode, Jason Burke sits down with MLB All-Star Justin Turner and Kourtney Turner to talk about life outside of baseball, building businesses, investing with intention, and using your platform to create meaningful impact. This isn’t just a conversation about sports. It’s about identity. Justin and Kourtney share what it’s really like to move from professional athletics into entrepreneursh...

Navigating Deductions with Komal Devjani 27.02.2026

Retail deductions are one of the biggest hidden profit drains in CPG. In this episode, Jason Burke sits down with Komal Devjani to break down deductions management, revenue recovery, chargebacks, trade spend disputes, and how brands can improve cash flow through better financial processes. Learn common mistakes founders make, how to distinguish valid vs. disputable deductions, why remittance state...

Real Talk on CPG Entrepreneurship with Sam Nebel of Good Wipes 06.12.2025

In this conversation, I sit down with Sam Nebel, co-founder of Good Wipes, to unpack his journey from identifying a simple everyday need to building a bold, disruptive CPG brand. Sam opens up about the realities of fundraising, the emotional rollercoaster of entrepreneurship, and the long-term mindset required to grow a consumer product company. His candid stories and practical insights make this...

The Hard Truths of Fundraising Every Founder Needs to Hear (Melissa Facchina) 19.09.2025

In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. Melissa shares how hands-on operational experience shaped her investing philosophy and why strong founder–investor relationships matter more than ever....

Building a Business Worth Investing In — and a Life Worth Living 15.08.2025

In this conversation, Jason Burke interviews Mike Fata, an accomplished entrepreneur and investor, discussing his journey from being a 300-pound teenager to a successful business leader. They explore the importance of health and wellness in entrepreneurship, the investor's perspective on business growth, and the intricacies of valuation and pitch decks. Mike shares valuable insights on how to...

What Beyoncé, WTRMLN WTR, and Madonna Taught This Investor About Building a Fund 01.08.2025

In this episode, I sit down with my longtime friend and one of the sharpest minds in the space — Denise Lambertson, founder of Constellation Capital. Denise shares how she went from being Madonna’s executive assistant to pioneering celebrity equity deals and eventually launching her own CPG venture fund. We talk about: her one-of-a-kind path into investing how she thinks about product, marketing,...

Fundraising in a Post Covid World 18.06.2025

This episode is everything I wish more founders knew about fundraising—from why net sales matter more than gross to how valuations are actually shaped (spoiler: it’s not just about your revenue multiple). We talk about the mindset it takes to build a brand that lasts, how to stay focused when the market is noisy, and why so many founders get stuck chasing exits instead of building businesses. Whet...

What It Really Takes to Raise Capital in 2025 (and Why It’s Harder Than Ever) 04.06.2025

Fundraising in 2025 feels different than it used to. It is harder, slower, and less forgiving than in years past. In this episode, I sit down with Steve Young—an experienced operator, investor, and partner at Manna Tree—to have an honest conversation about what is really happening in the investment landscape right now. We cover: Why the bar for raising money has become significantly higher What ac...

What Investors Really Think About Your Pitch (And Won’t Say Out Loud) 03.04.2025

My candid conversation with VC Andy Whitman — why he turned me down, what I learned, and what you need to know before pitching your brand to an investor. We get into the mistakes founders make, how investors actually think about valuation, and why the best time to raise money is when you don’t need it.

The Amazing Story of Melissa Urban: How She Built the Whole30 04.09.2024

After an intense Olympic lifting session at CrossFit Boston, Melissa Urban sat down with her original co-founder and came up with a plan. The idea was simple: “What if we just did this squeaky clean, paleo-based 30-day thing and eliminated everything from our diet that didn’t fit this protocol?” And just like that, Melissa handed over her Thin Mints to a friend and they started that day. The resul...

How to Get Published and Build a Loyal Following with Dr. Will Cole 22.08.2024

Dr. Will Cole shares his journey from pioneering telehealth in functional medicine to becoming a bestselling author and podcast host. He dives into the secrets of publishing a book, building a loyal podcast following, and balancing work with family life—all while staying true to your passion. Tune in for practical advice on health, writing, and making an impact.

The Biggest Financial Mistakes Entrepreneurs Make 13.08.2024

Brad Ebenhoeh, co-founder of Accountfully, envisioned a new type of accounting firm that would one day revolutionize the industry. By zeroing in on bookkeeping and providing valuable services to small businesses, Brad and his crew flipped the traditional accounting model on its head and hit it big. What was their secret? Nailing product-market fit Finding the perfect timing and really tuning in to...

The Importance of Balancing the Masculine and Feminine Energies in Marriage and Career 10.07.2024

Gervase left her corporate job to pursue entrepreneurship and become a life coach. But it all started with a sudden realization that led her to make a drastic change and open herself up to receive the love and support she needed from her spouse. In today’s episode, Gervase makes the case for increasing our tolerance for discomfort. She also explores the delicate balance between masculine and femin...

Overcoming the Fear of Failure with Stephen Carballo 03.07.2024

Stephen's life has been a journey of pursuing various creative projects and interests, not limited by fear of failure or societal norms. His philosophy? Chase what brings you joy, live your truth, and take risks. From designing for brands to supporting his son's snowboarding talent, Stephen's story is a testament to the power of embracing uncertainty and making conscious trade-offs...

How to Make the Hard Choices: Balancing Career, Family, and Impact 20.06.2024

Dr. Will Bulsiewicz, also known as Dr. B, always knew that a holistic path to wellness was more complex than rigid dietary labels. As a result, his approach to diet and health is refreshingly unconventional. Eschewing strict dietary restrictions, he advocates for the joy of eating, the importance of variety, and the power of whole foods. But the conversation doesn’t stop there. Dr. B opened up abo...

Carrie Morey's Journey from Family Recipe to Massive Culinary Success 05.06.2024

Carrie Morey, a renowned baker and entrepreneur, started her culinary journey with no inkling of the phenomenal success that lie ahead. Born into a family where good food was a staple, Carrie transformed her mother's beloved biscuit recipe into an enterprising business venture, Callie’s Biscuits. Her secret recipe for success? Balancing the roles of a dedicated mother and a passionate entrepr...

How to Get Your Mind Right with Todd McCullough 22.05.2024

Todd McCullough got his start as a college football player. Little did he know, his future held something even greater: becoming the founder of T Mac Fitness. His path to entrepreneurship was not a straight line, but a journey filled with twists and turns that ultimately led him to realize the interconnectedness of physical and spiritual health. In his quest for balance, Todd has learned how to sl...

How this CEO Balances Business and Parenthood 08.05.2024

Marissa Allen, co-founder of Cookie Society, has always navigated the highs and lows of building a successful bakery brand alongside her family.  In this episode, she takes us through the process of opening several brick-and-mortar shops, and shares the unique challenges and victories that have come as a result. Marissa offers a candid look at: how she handles setting boundaries navigating negativ...

The Case for Entrepreneurs Becoming Influencers with Helen Leland 01.05.2024

The first time Helen Leland made a smoothie, she had no idea that it would change the course of her life. After discovering the power of healthy eating, Helen started Blender Bombs, a brand dedicated to smoothie-based nutrition. The secret to her success? Embracing her role as an influencer and leveraging her reach on social media to share her journey and promote her products. Her unique blend of...

How I Raised $20M, Built a National Consumer Brand, and Became a Dad 24.04.2024

In this episode, host Jason Burke shares his journey of building a thriving nationwide consumer brand, raising over $20M in funding, and achieving an 8-figure revenue milestone on Amazon, all while navigating the challenges of parenthood. He discusses his experiences of overcoming feelings of inferiority, learning to ask for what he believes he deserves, and finding balance between work and family...

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