Marisa Sanfilippo

Humanized: A Human to Human Marketing Podcast for Revenue Leaders

Business EN ↓ 4 episodes

Revenue starts to break down when companies lose touch with their customers. Today's buyers are overwhelmed, over-marketed to, and quick to ignore anything that feels generic. Humanized explores a simple idea: behind every B2B and B2C label is a human making a decision. Hosted by 2x Founding Head of Marketing Marisa Sanfilippo, each episode features founders, marketers, sales leaders, or operators sharing how they build trust, stay close to customers, and create authentic connections that drive growth, loyalty, and long-term business success. New eps launch every 2nd Wednesday of each month.

Author

Marisa Sanfilippo

Episodes

AI Sales Outreach: A $9M Closer's 3-Step Framework for Outreach That Gets Replies 08.07.2026 20:56

Wesley Wilcox, a sales leader who's closed roughly $9 million in business through email and LinkedIn outreach, joins Marisa Sanfilippo to break down what's actually working with AI and cold outreach. WHAT YOU'LL LEARN 1) Why AI is making outreach worse and what's actually happening and not happening in buyers' inboxes right now. 2) The Wesleyfied Framework: how Wesley uses AI...

What to Expect from Humanized: A Human to Human Marketing Podcast for Revenue Leaders 03.06.2026 4:21

Revenue can start to break down when leaders lose touch with their customers. Today's buyers are often overwhelmed, over-marketed to, and quick to tune out anything that feels generic. To stand out and capture demand, companies need to understand their customers and create authentic connections. This is where Human-to-Human (H2H) Marketing comes in. H2H Marketing is built on a simple idea: beh...

B2B Enterprise Sales Strategy: How a $250K Account Grew to $2.5M | Humanized Episode 2 03.06.2026 24:31

Marina Romanisio shares how she grew a Telco enterprise account from $250K to $2.5M per quarter — not through harder pitching or more sales decks, but through trust, partnership, and a customer-first approach. We unpack what actually drives long-term enterprise sales growth, the shift from being viewed as a vendor to becoming a strategic partner, and why the strongest B2B relationships are built b...

B2B PR Strategy: The Playbook Behind 167M Impressions & a Money20/20 Stage | Humanized Episode 3 03.06.2026 21:22

A company goes through an acquisition. Leadership wants more visibility in a crowded market. Most teams would respond by spending more on ads. Brandy Morton made a different call. In this episode of Humanized, Brandy shares how a research-driven PR strategy built around original industry insights generated 167 million impressions, major media pickups, a Money20/20 speaking slot, and six months of...