HubShots - The Unofficial Down Under HubSpot Podcast

This edition we dive into: • Robots.txt editing in HubSpot • Deal pipeline partitioning • Emailing of dashboard reports tip • Custom report on Dashboards gotcha • Jobs To Be Done personas • Dharmesh on User Experience (and Netflix) • SEO Checklist resources • Ad spotting on Bing - it’s harder than you think Full show notes available at: www.hubshots.com/episodes/episode-250 Recorded: Monday 21 Jun...

This edition we dive into: • Twitter and inefficiency • Apple announces new privacy that will essentially report email open rates as 100% • The power of HubSpot Marketing Email reporting to analyse audience characteristics (with examples from our client portals) • Setting your Sales notifications in HubSpot • HubSpot Tracking URLs reminder • Where’s the Edit Menus section in HubSpot? • Why your pr...

This edition we dive into: • Old versus New • Google rolling out a major algorithm update • HubSpot Form Translations • Comparing HubSpot Forms • How to use Never Log  settings to ensure you don’t accidentally log sensitive stuff into HubSpot • How to export out your list of HubSpot users • The Peak and End Rule • Shifting your content budget to customer enablement • Amazing map of the online worl...

This edition we dive into: • Creating simple Training • Using Smart Rules in emails • HubSpot Sales Pro clarity on pricing and switching users • How to spy on your competitor’s Facebook ads • Skipping some property updates on contact imports • Email marketing monster guide (and stats malarky) • Benjamin Mangold’s Google Marketing update • Bing Pages (beta) • How blind people create content for Tik...

This edition we dive into: • The ‘Amazon Experience’ and content personalisation • HubSpot Smart Content enhancements and tips • Embedding external content in HubSpot dashboards • How people read online in 2021 • Google I/O 2021 was on • Insight: Thinking past marketing (for CMOs) • So many bonus links it hurts Full show notes available at: www.hubshots.com/episodes/episode-246 Recorded: Monday 24...

This edition we dive into: • Being mindful about the channels you put energy into • HubSpot Form flexibility with custom properties • Using the HubSpot keyboard on your mobile device • Setting Tasks based on NPS survey results • Can’t add a 3rd ad account in HubSpot Starter • Digital media consumption trends (from Deloitte) • Adding a goat to your next zoom call • ‘Hey guys’ and ‘Hi guys’ as a You...

This edition we dive into: • Why you may not need a funnel or flywheel • HubSpot CMS Hub Child Themes • Ability to sync your iCloud/Apple contacts • The value of customer service • Deal card customisation • A common domain misconfiguration in HubSpot • Logging from Outlook/Google to HubSpot versus Conversations Inbox • You may not need a marketing funnel/flywheel after all • Recommended newsletter...

This edition we dive into: • HubSpot’s new Operations Hub announcement • HubSpot User permissions get even more control • Data organisation • Visualising Your Marketing Curve • Set your foundations • The sickening extent some will go to to get Likes Full show notes available at: www.hubshots.com/episodes/episode-243 Recorded: Tuesday 27 April 2021 | Published: Friday 30 April 2021

This edition we dive into: • HubSpot Workflows versus Sequences - which should you use? • Do you need to Show the Cookie Consent Popup • Dashboards for sales • Google Tag Manager integration in HubSpot • Admitting mistakes • Service analytics Full show notes available at: www.hubshots.com/episodes/episode-242 Recorded: Monday 19 April 2021 | Published: Friday 23 April 2021

This edition we dive into: • Whether you actually read these notes • HubSpot Public Product Roadmap • HubSpot SEO tool revisited • Core Web Vitals resources • HubSpot Dashboard Annotations • A gotcha with HubSpot popup form targeting • How to spot LinkedIn outreach spam emails • Google Search Console adds regex support • How to actually use regex without losing your mind • What content to put on y...

This edition we dive into: • Taking time to recharge • HubSpot Conversational Workflows • Setting the HubSpot Files domain • HubSpot Calls • The power of perception in your marketing • Get feedback, post a phone consultation • Task based versus Outcome based marketing • Google’s growing zero-click search behaviour • Suez Canal memes Full show notes available at: www.hubshots.com/episodes/episode-2...

This edition we dive into: • Our upcoming HubShots 28-Day Challenge • Subscribe versus Follow • HubSpot RSS Emails (and Gotchas) • Using HubSpot Snippets to save time and reduce errors • Redirecting HubSpot Files (Eg a PDF) revisited • Should I put my blog on a subdomain versus a subfolder? • Electric ferries Full show notes available at: www.hubshots.com/episodes/episode-239 Recorded: Monday 15 M...

This edition we dive into: • Love • The Bud of Mended Bones - a poem for Brian Halligan • HubSpot List Performance Reports • HubSpot Inbox Automation • HubSpot Flexible Redirects • Google 3rd party cookies and privacy lols • Plus Tom Cruise Deepfakes Full show notes available at: www.hubshots.com/episodes/episode-238 Recorded: Monday 08 March 2021 | Published: Friday 12 March 2021

Welcome to HubShots Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing  This edition we dive into: • Facebook versus Australia follow up • HubSpot Marketing Tasks • HubSpot Task permissions • Proactive versus Reactive Marketing • Latest Academy Course Full show notes available at: https://www.hubshots.com/episodes/episode-237 Recorded: Monday 01 March 2021 | Published: Friday 05 March...

Welcome to HubShots Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about This edition we dive into: • Don’t build your house on rented land • With the Facebook news removal in Australia being the latest example • Digging into HubSpot settings for Forms and Deals • Plus a little known related feature in the knowledge base Full show notes available at: http...

Welcome to HubShots Episode 235: Should you do less on social?  This edition we dive into: • Inbound 2021 dates announced • What are lazy loading images and why do they matter? • Sales forecasting • NPS internal notification tips • Why does my social traffic show up in Direct traffic? • Pick your social media channels - less is more • Umarell • Clutch Malarky Award Full show notes available at: ww...

Welcome to HubShots Episode 234: What is CRM?   This edition we dive into: • Thinking about CRM and how it relates to marketing • HubSpot’s SEO audit tool gets an update • Deal workflows • NPS Surveys • Google Analytics bot spam • What is ‘value’ and are you providing it? • GA4 Mini course • Fun stuff Full show notes available at: www.hubshots.com/episodes/episode-234 Did a colleague forward this...

Welcome to Episode 233: Be wary of marketing stats This edition we dive into: • The importance of accurate conversion tracking • HubSpot auto company creation • Deal change history • Service survey reporting • Your first steps down strategy lane… • Being wary of marketing stats • Valuing the right people Full show notes available here: https://www.hubshots.com/episodes/episode-233 Did a colleague...

Welcome to HubShots Episode 232: Strategy = Research + Insights This edition we dive into: • Simple differentiation • Video embedding in HubSpot drag and drop editor • Running HubSpot Sequences on non-marketing contacts • Thinking about what ‘strategy’ really is (hint: the show title gives the answer) • Improving site performance using Google’s web.dev tool • Bonus links on technical SEO Full show...

This is a special mini episode we prepared for you to discuss goal settings for 2021. Recorded: Monday 08 December 2020 | Published: Friday 8 January 2021

This is a New Years Special mini episode we prepared for you. Happy Holidays! Recorded: Monday 08 December 2020 | Published: Friday 1 January 2021

This is a Christmas Special mini episode we prepared for you. Happy Holidays! Recorded: Monday 08 December 2020 | Published: Friday 25 December 2020

Welcome to HubShots Episode 231: Reflecting on 2020 This episode we change things up a little and end the year reflecting on the good, the bad and the future. You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 08 December 2020 | Published: Friday 18 De...

Welcome to HubShots Episode 230: What parts of HubSpot do Enterprises focus on? This edition we dive into: • the parts of HubSpot we see Enterprises focussing on, including: • Lifecycle management • Lead scoring (when it becomes relevant) • User Management and Teams • Content Partitioning • Service Hub Pro NPS surveys • Attribution reporting • Advanced Workflows Did a colleague forward this episod...

Welcome to HubShots Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional This edition we dive into: • Deal stage, task, and lead rotation automation • Sales analytics • Record customization • Required fields • Custom reporting • Sequences • 1:1 video creation • Smart send times • eSignature Full show notes available at: www.hubshots.com/episodes/episode-229 You can liste...