HubShots - The Unofficial Down Under HubSpot Podcast

Welcome to Episode 28 of HubShots! Recorded: Monday 04 April 2016 For show notes please visit: http://hubshots.com/episode-28/ Welcome Shot 1: Inbound Thought of the Week Predictions for Inbound 2016 – Loving the HubSpot COS and think the potential for this tool is under-estimated – Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie si...

Welcome to Episode 27 of HubShots! Recorded: Friday 12 February and Wednesday 30 March 2016 Interview: Inbound Sales with Sam Shoolman (@samshoolman) – Sales Director at HubSpot Asia Pacific You can listen to the episode and read the full transcript here: http://hubshots.com/episode-27/ Key points we discuss: - what speed do you listen to podcasts at? https://twitter.com/HubShots/status/7149472965...

Welcome to Episode 26 of HubShots! Recorded: Friday 12 February and Tuesday 15 March 2016 Full show notes and transcript at: http://hubshots.com/episode-26/ In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss: - the value of re-assessing buyer personas - useful tips for how to approach buyer personas - the need to include non-fit persona...

Welcome to episode 25 of HubShots! Interview: Inbound Marketing with Mads Nielsen – HubSpot Principal Channel Account Manager | APAC Recorded: Friday 12 February and Tuesday 15 March 2016 Full transcript available here: http://hubshots.com/episode-25/ In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss: – making sure your customers are a good fit...

Welcome to Episode 24 of HubShots! Full show notes and transcript available at: http://hubshots.com/episode-24/ This episode we were lucky enough to interview Brent Claremont - he was HubSpot’s first Channel Account Manager in Asia Pacific. In the interview we cover: - the importance of having realistic expectations - the benefits of setting SLAs with different departments, especially between mark...

Welcome to Episode 23 of HubShots! Recorded: Friday 12 February and Wednesday 24 February 2016 Show notes available at: http://hubshots.com/episode-23/ In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss: – how marketers can get a better understanding of the sales process and what the sales team do – the benefits of marketing working...

Welcome to HubShots Episode 22! Recorded: Friday 12 February and Wednesday 24 February In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss: – Marketing on community sites (Medium, Product Hunt, LinkedIn Pulse, Reddit) – owned, earned, paid media – short term versus long term traffic channels – the value of being an authority figure i...

Welcome to Episode 21 of HubShots! Recorded: Friday 12 February 2016 and Wednesday 24 February 2016 Full transcript available at: http://hubshots/episode-21/ This episode we have a fantastic interview with HubSpot marketing expert Ryan Bonnici. Ryan is HubSpot's Asia Pacific Marketing Director. Some of the key items covered in the interview: - picking the right few channels to work on - ideal for...

Welcome to Episode 20 of HubShots! Recorded: Friday 12 February 2016 For show notes please visit: http://hubshots.com/episode-20/ Welcome: recorded live at the HubSpot Sydney Office #sydspot Shot 1: Inbound Thought of the Week HubSpot has a useful stats page, detailing some interesting data points around email marketing: http://www.hubspot.com/marketing-statistics#topic-email For example: 80.8% of...

Welcome to episode 19 of HubShots! Recorded: Tuesday 09 February 2016 For show notes please visit: http://hubshots.com/episode-19/ Shot 1: Inbound Thought of the Week Brian Halligan on how he is leading HubSpot now that it has moved from being a start-up to being a scale-up: https://readthink.com/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567 Action: Preventing...

Welcome to Episode 18 of HubShots! For show notes please visit: http://hubshots.com/episode-18/ Welcome This episode we’re focussing on what SEO really means these days, look at trends and mention a few updates around how to approach. SEO = remarkable content, promoted well Shot 1: Inbound Thought of the Week HOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.i...

Recorded: Monday 25 January 2016 For show notes please visit http://hubshots/episode-17/ Welcome We’re coming to you from St George Business Hub Chatswood: https://webapps.stgeorge.com.au/dragon-business-hub/ Shot 1: Inbound Thought of the Week How quickly the world of marketing changes… Re-reading Inbound Marketing by Dharmesh and Brian: http://www.bookdepository.com/Inbound-Marketing-Dharmesh-Sh...

Welcome to Episode 16 of HubShots! Recorded: Monday 18 January 2016 For show notes please visit: http://hubshots/episode-16/ Shot 1: Inbound Thought of the Week Action item: We’ve created a list of people we want to meeting – including listeners Action item: Plan to be there and what you want to get out of the event Shot 2: HubSpot feature/tip of the Week List of email unsubscribes: http://knowled...

Recorded: Wednesday 13 January For show notes please visit: http://hubshots.com/episode-15 Shot 1: Inbound Thought of the Week 300 Days until Inbound 2016: http://hubshots.com/inbound-countdown/ Inbound 2016 Pricing will increase on Saturday: http://www.inbound.com/inbound16/register Action: Hurry – Register and save some cash! Shot 2: HubSpot feature/tip of the Week SideKick Calendar – Schedule a...

Welcome to HubShots Episode 14 Recorded: Monday 04 January 2016 For show notes please visit: http://hubshots.com/episode-14 Welcome Happy New Year Shot 1: Inbound Thought of the Week 44 weeks to go until Inbound 2016 :-) 8-11 November 2016: http://www.inbound.com/ Facebook Marketing with Mari Smith ( @marismith ): http://www.inbound.com/blog/mari-smith-ideas-and-experiences 3 critical trends: 1. D...

Recorded: 29 December 2015 For show notes please visit: http://hubshots.com/episode-13 Welcome We’re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/ “About 50% of podcasters who start will quit when they hit episode seven,” he says. “Then 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show...

For show notes please visit: http://hubshots/episode-12/ Recorded: Monday 21 December 2015 Welcome This is our second last show for the year. We’ve made it through 2015! Shot 1: Inbound Thought of the Week There are 46 weeks until Inbound 2016. Next Inbound: 8-11 November 2016 Visit the website @ http://www.inbound.com Shot 2: HubSpot feature/tip of the Week How to make Outlook emails look more pr...

Recorded 15 December 2015 Show notes are available here: http://hubshots.com/episode-11/ In this episode we cover: Welcome Our second podcast recording in the same location (usually it is all via Skype) We have some ‘limited edition’ stickers. To get a free sticker simply leave us a note on the Contact page with your mailing address and we’ll send you one. Shot 1: Inbound Thought of the Week Good...

Welcome to Episode 10 of HubShots! Recorded: Tuesday 08 December 2015 For show notes please visit: http://hubshots.com/episode-10/ Welcome Our first podcast recording in the same location (usually it is all via Skype) Shot 1: Inbound Thought of the Week Inbound lives on because we are getting emails notifying us of new Inbound talks that were recorded at the conference being made available on the...

Welcome to Episode 9 of HubShots! Recorded: Tuesday 01 December 2015 For show notes please visit: hubshots.com/episode-9/ Welcome HubSpot issues: http://trust.hubspot.com/?p=1659 What is your business continuity plan? Do you actually know? Shot 1: Inbound Thought of the Week Is it possible to do your 10,000 hours in inbound marketing? https://en.wikipedia.org/wiki/Outliers_(book) http://gladwell.c...

Welcome to Episode 8 of HubShots! Recorded: Tuesday 24 November 2015 For show notes please visit: http://hubshots.com/episode-8/ In this episode we cover: Welcome Shot 1: Inbound Thought of the Week Daniel Pink: Information asymmetry where the seller has more information. Seller beware: Buyers have more power than ever to research and make decisions long before they reach out to a vendor. Buyer be...

Welcome to Episode 7 of HubShots! Recorded: Tuesday 17 November 2015 Full show notes are here: http://hubshots.com/episode-7/ In this episode we cover: Welcome Only 12 days to Cyber Monday - thanks to the HubSpot countdown timer: http://www.hubspot.com/holiday Craig loved Spectre, but couldn’t think of a way to relate it to inbound marketing :-) So we avoided the contrived ‘What The Hunger Games T...

Welcome to Episode 6 of HubShots! Recorded: Tuesday 10 November 2015 Spectre opens this week – Craig is excited. Emojis versus Emoticons (I got the terms confused last week!) In this episode we cover: Shot 1: Inbound Thought of the Week Triple Lead Flow by Lisa Toner - Nurture the relationship. - Invite to guest post. - Share their content. - Become an advisor. - Re-promote the campaigns. Shot 2:...

Welcome to Episode 5 of HubShots! Recorded: Tuesday 02 November 2015 Welcome to the Melbourne Cup episode :-) Email subject emojis Note: Emojis versus Emoticons (I got the terms confused in the recording!) In this episode we cover: Shot 1: Inbound Thought of the Week Curating information Action item: Aim to provide value (even if the content isn’t written by you) Shot 2: HubSpot Feature of the Wee...

Welcome to Episode 4 of HubShots! Recorded: Wednesday 28 October 2015 In this episode we cover: Shot 1: Inbound Thought of the Week Sales enablement Craig visited the Sydney HubSpot office High calibre team, hiring takes time Top Grading (useful book on hiring): – http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr...