Howdy Partners

Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong...

Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationships and operations, emphasizing clear communication and active listening. She highlights a transition program that improved retention and call center efficiency. They also discuss supporting partner managers and designing partner programs. At Pipe Driv...

Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketing. Takeaways: Partner marketing often gets a bad...

Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding consumer motivations, personalized strategies, the role of referral programs, and embedding partnerships into go-to-market plans. Takeaways: The blendin...

Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need to track partner influence and not just source revenue. He advises partner professionals to be selective in the content they consume and to be proud of the...

Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She also explains the ROI of personal branding and offers...

Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own success story of generating millions of dollars in re...

Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner management. He highlights the challenges organizations face when managing partnerships and the importance of focus. Pat also discusses the nearbound methodology an...

In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive revenue in partnerships. Rob shares insights from his experience in building partner ecosystems and emphasizes the importance of treating partnerships as a science rather than just an art. They discuss the challenges and opportunities in co-selling,...

Summary In this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound strategy. They explore the importance of building trust and relationships in sales and how influencer marketing can be a powerful tool. They also discuss the future of sales in 2024 and the role of partnerships in driving success. The episode concludes...

Summary In this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the importance of aligning marketing and sales, as well as the need for personalized and segmented outreach. Justin also highlights the missteps and solutions in event marketing, such as the gap between registration and lead follow-up. He provides key elem...

Summary In this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting clear expectations with partners and shares advice on...

Rob Sale joins the Howdy Partners podcast to discuss the importance of trust in partnerships and the shift towards value-oriented partnerships.  He highlights the need for SaaS companies to integrate partners into their customer success strategies and emphasizes the role of agencies in driving growth and customer satisfaction.  Rob also shares insights on building trust with partners and the impor...

Matt Dornfeld shares his insights on the step-by-step process for GTM (Go-To-Market) success. He emphasizes the importance of thorough preparation and planning, starting with an executive summary that involves all relevant stakeholders.  Matt discusses the significance of building strong relationships with partners and understanding their value proposition.  He also highlights the importance of po...

Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing. Will highlights the importance of partnerships in the buyer's journey and introduces the concept of the bow tie model, which maps out the stages of the buyer's journey and identifies the best types of partners for each stage. Isaac and Will emphasize the need for p...

Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer's journey.  He explains that partnerships should not be limited to pipeline generation and revenue, but should also aim to create brand ambassadors and advocates.  Will discusses how including partners at every stage of the bow tie journey can enhance...

Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique challenges faced by businesses in 2023, including the lingering effects of the COVID-19 pandemic, high inflation rates, and changes in VC investment. They emphasize the importance of partnerships as a growth strategy and the need for CEOs and C-suite exec...

Katie Landaal of ZoomInfo joins Will Taylor and Tom Burgess to discuss the importance of partnerships as a main pillar of a business strategy.  She emphasizes the need for partnerships to be included in the overall strategy and not treated as an afterthought. Katie highlights the role of the CFO in providing buy-in and financial support for partnership initiatives.  She also emphasizes the importa...

Juraj Pal, a former employee of Slido and Cisco, shares his experience in navigating partnerships as a small fish in a big pod. He emphasizes the importance of aligning partnerships with long-term product strategies and not forcing partnerships for the sake of a big name.  He also highlights the value of building relationships and embedding partners into the customer journey. Juraj advises regular...

Time management is critical when it comes to managing multiple partnerships. In this episode of the Howdy Partners podcast, Negar Nikaeein joins Will Taylor to discuss time management for partner professionals. They explore strategies and best practices for setting priorities, organizing tasks, and driving revenue in partner programs. And Negar shares her #1 tip for managing the Sunday Scaries. Tu...

It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode.  Greg says partner pros need to stop complaining and start adding value. It doesn’t do any good for partner pros to complain about lack of funding.  Greg emphasizes that partner pros need to start tracking metrics that matter. Instead of whining about how partnerships are underappreciated, Greg says we need to sh...

How do you optimize your partner program to achieve new heights in Q4 and beyond?  Dorian Kominek joins the show to share insights from her research about the importance of an entrepreneurial mindset in partnerships.  Dorian has studied entrepreneurship and partnerships and has some gems to share. She talks about how building and scaling partnerships is about taking a problem-solving mindset. Part...

Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so. Jessica says that AI can help hypercustomize partner relationships at scale. She says AI will help get more done—faster and at higher quality. Jessica, Will, and Ben discuss the key benefits of AI, including hyper-relevant partner marketing assets, predictive partner profiling, autom...

Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor and Tom Burgess to talk about how to do that. They dive into the common misconceptions about partnerships and the challenges faced when approaching executive teams.  Josh focuses on the importance of data and root cause analysis. He encourages partne...

Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the importance of building solid relationships for strong partnerships. Matt emphasizes that relationships are the main driver to creating meaningful partnerships. Matt says that building partnerships doesn’t require fancy SaaS tools. Instead, he, “found that...