How We Grow

The rules have completely changed. If your perfectly planned content calendar isn’t converting subscribers into buyers, you’re not alone. Your analytics look good, open rates are decent, you’re consistent and providing value. And yet... crickets when you ask for money. In this video, I reflect on my journey of growing my newsletter from 0 to over 70,000 subscribers in less than a year and discuss...

The Vulnerability Paradox I’ve been struggling with the word “vulnerability” lately. It’s become this gold standard in the online world. If you aren’t bleeding on the page, if you aren’t posting the crying selfie, if you aren’t giving a play-by-play of your burnout, are you even a creator? Just this morning I saw another “I almost quit” note, and two scrolls later the “3 months sober” one. We seem...

The internet sold us a dream. Build an audience. Post valuable content. Grow to 10,000 followers. Then monetize. Launch a course. Build a membership. Scale to six figures. Hire a team. Become a thought leader. I bought into this dream too. It left me exhausted and broke. These online gurus set you up to completely misunderstand how creator businesses actually work. It’s hard to escape because ever...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit howwegrowtoday.substack.com/subscribe

One week after joining my Money Map Bootcamp, Marni: ✅ Doubled interest in her own coaching & ✅ Revamped her offer ✅ Got 5 paying members immediately ✅ And best of all — she’s just getting started. In this live, she shares exactly what changed, why the 30-day support made the difference, and how the Money Map Bootcamp gave her clarity and momentum. Marni also shares the details of her own boot...

(BTW, we just reached 50,000 beautiful souls on How We Grow and to celebrate, my annual subscription is at 50% off - only until April 24 EOD. If you wanted in, this is your chance now) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit howwegrowtoday.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit howwegrowtoday.substack.com/subscribe

Your Path to Multiple Income Streams Starts April 15th – Don’t Miss Out! The bootcamp starts April 15th, and special pricing ends Wednesday, April 10th: Regular price: $297 Special offer: $147 (50% off, ends April 10th) Paid members: Just $97 (my thank you for supporting How We Grow) - check your access at the bottom of this email. And if you're on the fence about becoming a paid member... My annu...

Only 3% of Substack writers have a clear strategy for growth. Most of us wing it, hoping that good content will magically attract readers. But the truth is, consistency is key. It's not about writing the perfect essay or pouring your heart out. It's about showing up, day after day, with value that resonates. The question is, what's your plan for the next 30 days? Discover how I cracked the code to...

Most people make offers that get ignored. They drop a link and hope. They slap a price on something and pray. They assume people will just know why it’s worth it. That’s why they don’t sell. Here’s how I make an irresistible offer: I stack the value. I don’t sell a newsletter. I sell results. ✅ Growth challenges that get you more subscribers. ✅ Live workshops with step-by-step guidance. ✅ A com...

Here’s What No One’s Telling You. Ever wonder why some creators effortlessly turn followers into paying members—while others, despite posting consistently, never break past free subscribers? I did. So, I went deep. After months of testing, tweaking, and analyzing hundreds of successful monetization strategies across newsletters, YouTube, and online courses, I found something shocking: The creators...

Thank you Florian Martinon , Elle Wolfe , Chris Jenkins , and many others for tuning into my live video! Join me for my next live video in the app. Join me on my next Live Webinar and learn: All growth members get access to this webinar and the entire Growth Challenge this month. Join them so you can grow your Substack exponentially too. (Save 27% off on the annual plan for the next 15 subscribers...

Join me for my next live video in the app This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit howwegrowtoday.substack.com/subscribe

Join me for my next live video in the app This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit howwegrowtoday.substack.com/subscribe

If you’ve been following me for a while, you know my thoughts on social media and growth. For a long time, Notes felt like just another feature. Post something, get some likes, move on. I didn’t see the potential. But then something changed. Join now my Notes to Subscribers January Growth Challenge by becoming a paid member and get access to weekly growth webinars, tools, notes boost and our commu...

Why Engagement Matters When I started writing on Substack, I had this picture in my mind: I’d hit publish, people would rush in, comments would flow like wine, and my inbox would light up with notifications. Reality? Crickets. It took me longer than I care to admit to realize this: you don’t get engagement by accident . Engagement is something you create. It’s the secret sauce that turns passive r...

🎁 This December, let’s grow together—Secret Santa style. 🎁 Substack can feel like a solo game sometimes—just you, your keyboard, and the hope someone’s out there reading. But growth isn’t just about audience size or paid subs—it’s about connection. It’s about building relationships with people who get what you’re doing, who cheer for you when you’re not in the room. That’s what this is about: A...

We’re rolling into Week 2 of the December Growth Challenge: Get Your First Brand Deal! 🚀 Over 50 creators have already joined, and the momentum is real. Whether you’re here to land your first deal or level up your brand, this challenge is about so much more than just brand partnerships. This Challenge Will Help You: ✅ Learn how to pitch like a pro – A skill that’s useful for brand deals, client...

That’s the headline, but you know what’s missing? The messy, chaotic, not-so-glamorous truth behind it. The truth that “overnight success” is just what people call the years of work they didn’t see. Thanks for reading How We Grow! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit howwe...

On November 15th (my husband’s b’day), I woke up to see How We Grow marked with that shiny Bestseller badge. Three months after going all in on Substack, and I hit a milestone I wasn’t even sure was possible this fast. 🎉 26,000 subscribers in 3 months 🎉 That’s the headline, but you know what’s missing? The messy, chaotic, not-so-glamorous truth behind it. The truth that “overnight success” is ju...

In 2016, I was stuck in a successfully dead-end 9-to-5, with a looming question: “Is this all there is?” Today, I’ve built multiple income streams, diversified my career, and work on projects I’m deeply passionate about—all without abandoning financial stability. At the heart of this transformation lies the concept of a portfolio career . It’s a simple yet powerful idea: instead of relying on one...

This is a free preview of a paid episode. To hear more, visit howwegrowtoday.substack.com How do I get people to subscribe? How do I start with monetisation? How to balance a 9-5 job with family and side projects? & more… Thought we’d do something a bit different today. I reached out to the community recently and asked you all for your questions, anything you’re curious about, whether it’s about b...

Let’s get one thing straight: You’ve been sold a lie about building a career. Actually, you’ve been sold nine . The world is full of half-truths, especially when it comes to success and wealth. For years, we’ve been sold the idea that the only way to become a millionaire is aiming for the stars—launch a startup, create the next big app, or revolutionise an industry. But what if I told you that the...

Let’s get real for a second: I also used to believe the biggest lie on social media—that more followers equals more success. We’ve all been there, scrolling through Instagram, seeing those influencer accounts with hundreds of thousands of followers and thinking: “That’s what I need to land brand deals.” But here’s the truth: it’s total b**s**. I’ve landed more than 27 solid brand deals without eve...

No fluff, no jargon — just pure, actionable insights. It’s a harsh truth, but a headline is your first and only chance to make a good impression. It’s what people see in search results, in their social feeds, and in those overstuffed email inboxes. So if you’re stuck with bland, boring titles, your masterpiece is going to end up like a fine wine at a frat party — completely overlooked. But don’t w...