Company Counsel - Bernard Williams
How Was I Supposed To Know That?
How Was I Supposed to Know That? is a business podcast hosted by Bernard A. Williams that helps entrepreneurs and business leaders avoid costly mistakes by learning from experienced professionals. Each episode explores legal, financial, operational, and growth-related topics through candid conversations, practical advice, and real-world lessons that every business owner wishes they had known sooner.
Author
Company Counsel - Bernard Williams
Category
Podcast website
Latest episode
Jun 1, 2026
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Episodes
M&A Contracts Made Simple 01.06.2026 33:44
Most founders think selling a company is about agreeing on a price. Then the documents show up, and suddenly the deal feels like a maze of acronyms, redlines, and “standard” clauses that don’t feel standard at all. We sit down with attorney Jon Thielen , partner at Company Council , to translate the legal side of mergers and acquisitions into clear, practical steps you can actually use as a buyer...
The Exit Mindset 31.05.2026 40:32
Most founders say they want an exit. Far fewer talk honestly about the moment you realize your partners are no longer aligned, your lead pipeline is changing, and the business you built is quietly becoming harder to carry. We’re joined by Angela Poynton, a Philadelphia marketing leader who launched her agency in 2017, navigated a partner buyout, and later sold the firm after taking it to market an...
A Business Valuation Starts Every Serious Deal 31.05.2026 34:14
The fastest way to lose leverage in an acquisition talk is to walk in with a fuzzy idea of what your business is worth. We sit down with forensic accountant Allie Aldrich of Turning Numbers to get practical about business valuation in the M&A process, from the first documents a valuator requests to the real reasons a price goes up or down. If you’ve ever heard someone say “just use a multiple”...
Growth Marketing For A Higher Exit 31.05.2026 36:34
If you’re aiming for a “happy exit” someday, you can’t rely on vibes, likes, or a handful of referrals and hope a buyer sees the same value you see. We sit down with Craig and Emilia Andrews of Beholder Agency to unpack how growth marketing can increase small business valuation by building real assets: clear positioning, a website that converts, and distribution channels you own. We get specific a...
How To Value A Small Business Before You Buy 31.05.2026 37:22
Most small business owners dream about the day they sell, but the market doesn’t care about dreams. A company is only valuable if it can be verified, financed, and operated without the founder holding everything together. That’s why we sat down to talk about acquisition entrepreneurship, the buy-side path that flips the usual startup story and forces you to think like a buyer and a lender from day...
Exit Planning For Small Business Owners 31.05.2026 36:57
Most business owners work for years to build something valuable, then guess at what it’s worth when it’s finally time to sell. That guess can cost you real money. We sit down with business broker and M&A advisor Hitash Patel of TransWorld Business Advisors to get practical about exit planning for small business owners and what actually drives a strong business sale. We talk about when to bring...
The Emotional Side Of Selling A Business 31.05.2026 26:43
Selling your business can be the proudest moment of your career and also one of the most emotionally complicated. We talk about the part founders rarely plan for: the identity shift, the protective instincts, and the unexpected grief that can show up right when the numbers say you should be thrilled. I’m joined by Jonathan Peters, senior partner at Empirical Consulting Solutions, to break down how...
The Deal Gets Easier When The Owner Lets Go 31.05.2026 38:21
A business can look wildly successful on the outside and still be “not ready” the moment you try to sell. We sit down to unpack the uncomfortable gap between what owners think buyers will pay for and what the market actually rewards, especially when risk shows up during due diligence. If you care about getting the best outcome for your money, your people, and your legacy, this conversation is for...
The Quiet Work That Maximizes Your Exit Value 25.03.2026 28:20
Ready to sell your business without leaving money on the table or inviting a post-closing headache? We break down due diligence in plain English and show how early preparation turns chaos into clarity, protects your price, and shortens the path to a clean exit. With partner and M&A attorney John Thielen from Company Counsel, we dig into what buyers actually look for, how documents get reviewed...
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