Juliet Fallowfield

How To Start Up by FF&M

Business EN ↓ 171 episodes

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us! Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer...

Author

Juliet Fallowfield

Category

Business

Podcast website

www.fallowfieldmason.com

Latest episode

Jun 30, 2026

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Episodes

How to exit, with Sherbet Founder Asher Moses 13.02.2024

Once you’ve secured investment and used it to build and scale a profitable business, the time might be right to exit. However, when is the right time to sell?  In this episode, I speak with Asher Moses , founder & CEO of Sherbet London , the capital’s leading electric taxi company. A serial entrepreneur, Asher grew his original small fleet of London taxis into one of London’s leading transport...

How to maintain communication with your investors with Michelle Kennedy, Founder & CEO of Peanut 30.01.2024

With Sifted reporting that European startup funding plummeted by 40% in 2023, maintaining open and transparent communication with your investors is vital to maintain such an important relationship.  In this episode, I hear from Michelle Kennedy , co-founder and CEO of Peanut , one of the fastest-growing social media apps for women. Michelle launched Peanut in 2017 to help women combat the loneline...

How to leverage Dragons' Den with Déj Doherty, Co-Founder, The Wholeleaf Company 16.01.2024

With over 225 episodes of Dragons’ Den recorded so far, thousands of entrepreneurs have pitched their business ideas to leading investors. However, the show offers a lot more than just investment.  In this episode, I hear from Déj Doherty , founder of The Wholeleaf Company , the sustainable palm leaf tableware brand. Déj co-founded his company to reduce the amount of plastic tableware going to lan...

How to pitch to Dragons' Den with Rohan Radhakrishnan, Co-Founder of Quarter 02.01.2024

With episodes of Dragons’ Den often reaching millions of UK viewers, the show is a brilliant platform for entrepreneurs to seek investment while promoting their businesses.  So in this episode, I wanted to speak to someone with first hand and recent experience of the show.  Rohan Radhakrishnan , is one of the co-founders of Quarter , the acclaimed quarter-strength spirits brand. Having founded the...

How to pitch to an angel investor with Mathilde Lacombe, Co-Founder & President of AIME 19.12.2023

UK angel investors collectively invest £1.5 billion per year and are believed to be the largest source of investment for start-up and early-stage companies. Angel investors can bring cash to your business along with contacts and advice too.  In this episode, I hear from Mathilde Lacombe , founder of French skincare and supplement brand AIME . Having previously co-founded beauty subscription servic...

How to pitch to a VC with Steve Tidball, founder of Vollebak 05.12.2023

It has been reported that the value of UK venture capital deals in quarters one to three of 2023 fell by 43.1% year-on-year while the number fell by 25.9% in the same period. However, VC deals are still being struck by innovative businesses.  In this episode, I speak with Steve Tidball , co-founder and CEO of Vollebak , the material science-driven clothing brand. Having co-founded in 2015 with his...

How to set up a investor data room with Laura Fullerton, Founder of Monk 21.11.2023

When raising investment, it’s important to present prospective investors with your financial information as clearly as possible. This is where a data room comes into play.  In this episode, I speak to Laura Fullerton , the founder and CEO of Monk , creators of the world’s first smart ice bath and cold water therapy app. After discovering that ice baths helped her regain control of her physical and...

How to write a pitch deck for investors with Venetia Archer, Founder of Ruuby 07.11.2023

According to Seedrs , investors spend an average of 3 minutes and 44 seconds reviewing a pitch deck so clearly, it’s crucial to create one that is sufficiently brief yet still conveys your business proposition to your target audience. In this episode, I hear from Venetia Archer , founder & CEO of Ruuby , the UK's leading at-home beauty & wellness service founded in 2015.   After ident...

How to ask your investors for advice & support with Michael Tobin OBE 24.10.2023

Although securing cash is the key objective when raising investment, money isn’t the only thing to consider. Many investors can offer vital support and advice too.  Michael Tobin OBE is a serial founder, author and non-executive chairman of several international businesses and CEO of technology company Telecity from 2002 to 2015, Michael grew the company from a market cap of £6 million into a FTSE...

How to get your finances ready for investors with Daisy Knatchbull, Founder of The Deck 10.10.2023

Having decided to raise investment for your business, it’s important to prepare your financials so that prospective investors can assess the inner workings of your company. Given everyone can find business finances complex to get their heads around, I wanted to talk to someone who didn’t come from a financial background but has totally smashed it in raising investment efficiently for their busines...

How to value your business with Ed Lee, Co-Founder of Bowbridge 26.09.2023

Valuing your business is one of the most important yet challenging aspects of raising investment. It’s important to be realistic while also not underselling your proposition.  In this episode, I hear from Ed Lee , founder & director of investment and consultancy firm Bowbridge Capital .  Ed and his team work alongside business owners to implement growth strategies, build infrastructure, delive...

How to know when is the right time to seek investment with Jo Fairley, co-founder of Green & Blacks 12.09.2023

One of the most challenging aspects is knowing when the right time is to seek investment for your company. If too early your business may not be ready, however, if too late you may slow down its growth potential.  In this episode, I speak with Jo Fairley , co-founder of the renowned chocolate company Green & Blacks . Jo co-founded the business in 1991 with her partner, Craig Sams , to create t...

How to meet investors with Francesca Smith, Founder of Frankie's 29.08.2023

Approaching and meeting investors can be one of the most daunting aspects when growing a company. From knowing where to find the right ones to crafting your elevator pitch, there is a lot to consider.  In this episode, I speak with Francesca Smith , founder of Frankie’s : a membership for businesswomen that helps them connect, collaborate and engage with finance. As an experienced strategic financ...

How to start a sustainable fashion brand with founder Aoife McNamara 15.08.2023

With Barnardo's reporting that on average clothing items are only worn 7 times before they are thrown away, the fashion industry is clearly responsible for overproduction and excessive use of resources. However, many emerging brands are encouraging their customers to shop more mindfully to reduce their personal environmental impacts so I was keen to speak to an expert to find out more. In thi...

How to focus on the S in ESG with Rafael Museri co-founder of Selina 01.08.2023

When building a business from scratch, founders have an opportunity to consider the environmental impact of all their activities, including work travel. According to Statista research, 81% of global travellers believe sustainable travel is important, however, 43% of respondents to a Booking.com survey said they “never, rarely or sometimes” manage to travel in a sustainable way.  In this episode, I...

How to create a sustainably minded supply chain with Emilie Holmes, Founder of Good & Proper Tea 18.07.2023

When starting and scaling your business, it’s important to consider the impact of your supply chain on not only the planet but also people too. 88% of respondents to an OpenText survey said ‘they prioritise buying from companies that have ethical sourcing strategies in place’, while 64% of 18-24 year-olds surveyed said they would never buy from a company again if it were ‘accused of working with u...

How to pitch to sustainability journalist with Ginnie Chadwyck-Healey, Founder of VCH Style 04.07.2023

When starting a business, founders have the opportunity to start with a clean slate as well as start as they mean to go on. So the aim of this season is to share as much as we can on how businesses can start with ethical practice at their core.  We’re all aware of how certain industries do a lot of damage. For example, fashion is responsible for 10% of global man-made greenhouse gas emissions [ BB...

How to champion social responsibility with Alex Head, founder of Social Pantry 20.06.2023

Sustainable and ethical behaviour isn’t limited to environmental practices. It translates into all areas of business including providing opportunities for people who may find themselves excluded from the workforce.  Alex Head is the founder of the leading sustainable catering company, Social Pantry . As one of the first 15 UK companies employing ex-offenders to be awarded the prestigious YOUNITED...

How to reduce plastic packaging in your startup with Joanna Jensen, Founder of Childs Farm 06.06.2023

The amount of plastic produced in a year is roughly the same as the entire weight of humanity. EarthDay.org reported that humans use about 1.2 million plastic bottles per minute in total.  Approximately 91% of plastic is not recycled.  Everyone is aware that we need to use less plastic every day and new founders have the opportunity to lead the way on this.  So for this episode, I wanted to speak...

How to build a community around your business with Diana Stenbolt & Gemma Estrela, Co-Founders of Skindays 23.05.2023

A lot of people comment about how lonely becoming self-employed can be. Leaving behind regular structure and income is one thing, but also a lack of community of support can be significant too. In this episode, I speak with two founders who know the importance of community as they’ve built their whole business around it.  Diana Stenbolt and Gemma Estrela are the co-founders of the skincare and wel...

How to prepare for B Corp certification, with founders of CYD Connects, Jenn McGarrigle, Mica Janiv & Aisling Connaughton 09.05.2023

In this episode, we hear from Jenn McGarrigle , Mica Janiv & Aisling Connaughton : the co-founders of  sustainability consultancy CYD Connects . With extensive backgrounds in beauty, technology and sustainability, the team came together in 2019 to help other founders and businesses become more sustainable and benefit a wider group of societal stakeholders other than just shareholders.  As expe...

How to protect your sleep with Professor Russell Foster CBE, FRSB, FMedSci, FRS & author of Life Time 25.04.2023

In this episode, we hear from Russell Foster, Professor of Circadian Neuroscience and the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time which explains how our body clocks work. Through his work, Russell has made great advances in our understanding of how the circadian rhythm is generated and how it suffers under societal press...

How to manage imposter syndrome with Hamish Mackay-Lewis, leadership & life coach founder 11.04.2023

In this episode, we hear from Hamish Mackay-Lewis , founder of a leadership coaching company. Through his work, Hamish supports individuals to step into leadership roles as well as working with teams to support their growth. Hamish shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder...

How to harness your cycle as a female founder with Le'Nise Brothers, founder of Eat Love Move 28.03.2023

In this episode, we hear from Le’Nise Brothers , a leading nutritionist and yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise develops nutritional programmes through her Eat Love Move consultancy to empower and educate women to understand their bodies and advocate for better healthcare.  Le’Nise’s first book, You Can Have A Better Period , was released in March...

3. How to avoid founder burnout with Nina Nesdoly, Founder of Workplace Clarity 14.03.2023

In this episode, we hear from Nina Nesdoly , founder of Workplace Clarity .  As a workplace stress and burnout prevention consultant, Nina draws on her management and neuroscience background to deliver workshops and training courses to help her clients overcome workplace stress, prevent burnout and improve their workplace performance.  Nina shares her advice on maintaining a work/life balance, ide...

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