Juliet Fallowfield
How To Start Up by FF&M
How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us! Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer...
Author
Juliet Fallowfield
Category
Podcast website
Latest episode
Jun 30, 2026
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Episodes
How (& why) to build a second business with Laura Butler-Madden, GROVE England 30.06.2026 36:29
Laura Butler-Madden is an award-winning interior designer with 14 years of expertise restoring and transforming period properties. Laura hasn't left her design career. She's simply added a second one. For anyone starting a business, this may feel like a lot given how many hats you’re already wearing, so I was keen to chat to her about why and how she decided to do this. Keep listening...
How to turn waste > revenue & family founder farming, Le Prunier's Jacqueline Taylor 16.06.2026 28:11
Most founders start with an idea & go looking for an ingredient. The Taylor sisters started with the ingredient and had to build everything else around it. Their family has farmed plums in Northern California for four generations. For most of that time, the plum pits were just waste. Le Prunier turned them into the hero ingredient of an organic, luxury skincare line that now sits in goop, Anth...
How to pivot in your mid-life, Jo Glynn-Smith, The Ascent Associates 02.06.2026 40:22
Jo Glynn-Smith is a coach & specialises in leadership growth, career transition and personal transformation, working with people to navigate change. Alongside her coaching practice she hosts The Midlife Entrepreneur podcast, which explores the shift from corporate life into entrepreneurship, so is perfectly placed to guide us through how to pivot in mid-life & address how listeners might h...
How to think like a CFO when you're a founder with Thea Brook, CALMM 19.05.2026 46:30
According to the Office for National Statistics, only around four in ten UK businesses live to see their fifth birthday. And for most of the ones that do make it, the bottleneck isn’t the market - it’s the founder. Our guest today learned that the hard way. Thea Brook spent over a decade as a CFO scaling startups into the tens of millions, built her own restaurants and product brands, and then ra...
How to overcome founder loneliness, with Emmie Faust, founder of Female Founders Rise 05.05.2026 28:54
In this episode I'm joined by Emmie Faust , serial entrepreneur, investor in over 30 women-founded businesses & founder of Female Founders Rise, the 11,000-strong UK community supporting female entrepreneurs. Emmie is also the author of the newly published RISE Report , the largest independent study of female entrepreneurship in the UK & this is the first time she's sharing its...
How to grow a brand with intent, Izipizi: Charles Brun 21.04.2026 38:13
Charles Brun, co-founder of IZIPIZI, talks about how to start a brand from a simple idea and grow it into a global consumer business without losing sight of the initial values. This episode is about spotting overlooked opportunities, building a brand around design and accessibility and scaling internationally while staying true to the original idea. Keep listening to hear how IZIPIZI turned an eve...
How to: build a truly consumer-led business, Nick Croft-Simon, White Rabbit 07.04.2026 29:19
Nick Croft-Simon, is the co-founder & CEO of White Rabbit, the UK’s largest gluten free pizza brand & the No.1 contributor to growth in the category. But this is a conversation about more than pizza. It’s about how to build a truly consumer-led business. From building their own gluten free bakery to making the controversial data-led decision to introduce meat SKUs after starting as vegg...
How to scale early by saying no: Dan Cray, PHIZZ 24.03.2026 30:05
In this episode Dan Cray, founder & CEO of PHIZZ, talks about how to scale without losing your North Star, stay focussed and go global. After raising capital, PHIZZ had the opportunity to go broad early. New markets, new use cases and major international interest created momentum - but also complexity. Dan shares how chasing too many opportunities diluted focus, and why returning to a laser fo...
How to make podcasting work for your business with Samantha Cusick 10.03.2026 47:26
Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market. In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-ter...
How to start, scale & stay married Marie du Petit Thouars & Matt Berkson, Maison Louis Marie 24.02.2026 32:52
In today’s episode of How To Start Up , I’m joined by Marie du Petit Thouars and Matthew Berkson - the founders and partners behind Maison Louis Marie, the clean luxury fragrance house that blends centuries-old botanical heritage with modern consciousness. We discuss how they turned a personal passion into a global brand while learning to start, scale and stay married along the way. Matt & Mar...
How to use social media to grow your business, Sophie Paterson Interiors 10.02.2026 38:38
Today on How To Start Up, I’m joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide but it’s her strategic use of social media that transformed her business into the global brand it is today. With more than 1,000,000 followers across Instagram, YouTube...
How to start a business & stay healthy, Rhian Stephenson, Artah 27.01.2026 39:13
Rhian Stephenson is a nutritionist, naturopath and founder of ARTAH, the practitioner-led supplement brand built around a core belief: performance starts with your health. In this episode, Rhian shares the realities of building a company in the wellness space, how to stay healthy while navigating the pressures of entrepreneurship & why understanding your physiology is one of the most powerful...
How To Start With No Experience, Andy Varley, Insanity Group 13.01.2026 36:54
Andy Varley started Insanity at just 17 years old & has since grown it into a multifaceted business spanning artist management, brand partnerships, music publishing and content production. Stay tuned to hear Andy’s journey from teenage entrepreneur to leading one of the UK’s most respected entertainment companies. We talk about how to find support when you’re starting out & the lessons he’...
12 How to be more productive & less stressed, Emily Austen 05.01.2026 42:20
The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER : 10 lessons for a more productive and less-stressed life , publishing this autumn. H...
11 How to harness your cycle, Le'Nise Brothers 04.01.2026 25:55
Le’Nise Brothers is a leading nutritionist & yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise’s first book, You Can Have A Better Period , was released in March 2022 and she also hosts the Period Story podcast, breaking taboos around menstrual health, hormones, perimenopause, menopause and beyond. In today’s episode, Le’Nise shares her advice on working t...
10 How to love your business finances, Rachel Harris, Accountant She 03.01.2026 39:45
Rachel Harris is passionate about financial well-being & running values-led businesses. Rachel has created a modern, cloud‑focused accountancy & tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education. Stay tuned to hear Rachel’s advice on the highs and lows of running a business. Why loneliness is...
9 How to build emotionally intelligent teams, Daisy Bird 02.01.2026 40:52
Daisy Bird, founder of BIRD PR, leads with a deep belief in the power of culture, emotional intelligence & building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well. Stay tuned to hear Daisy’s insights on the emotional undercurrent of ru...
8 How to build personal brand, Eshita Kabra-Davies, By Rotation 01.01.2026 28:11
Eshita Kabra-Davies is the founder & CEO of By Rotation . Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business. Keep listening to hear Eshita’s advice on why to question what to put out there in terms...
7 How to protect your sleep, Prof Russell Foster CBE, FRSB, FMedSci, FRS 31.12.2025 23:52
Russell Foster, Professor of Circadian Neuroscience & the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time explains why a good night’s sleep is so important, as well as what ‘good’ means to an individual, plus how to balance your sleep schedule with building your business. FF&M enables you to own your own PR & produc...
6 How to improve your mobility, Tim Blakey 30.12.2025 24:12
In this episode, we hear from physio, Tim Blakey , creator of PRIME BODY . Born from his own health and fitness challenges and overcoming training injuries, Tim combines corrective work with strength training to optimise body composition and combat body betrayal. Tim shares his perspective on why founder mobility is so important to incorporate from the beginning, why to prioritise resistance tra...
5 How to balance work with a healthy diet with Jenna Hope 29.12.2025 27:08
Jenna Hope , registered nutritionist and founder of Jenna Hope Nutrition helps implement beneficial nutrition strategies, through a combination of talks, presentations and workshops, to improve people’s well being, productivity, sleep, stress management and mental health. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024...
4 How to manage stress with breathwork, Jamie Clements 28.12.2025 29:30
Jamie Clements , founder of The Breath Space : using breathing techniques to overcome anxiety and panic attacks, Jamie discovered the extensive benefits of breathwork for improving physical, mental and emotional wellbeing. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason . Email us at hello@fal...
3 How to avoid burnout, Nina Nesdoly 27.12.2025 30:32
As a workplace stress and burnout prevention consultant, Nina Nesdoly , Nina shares her advice on maintaining a work/life balance, identifying stress triggers and techniques for relieving stress. If you’d like to contact Nina, you can reach her at contact@workplaceclarity.com FF&M enables you to own your own PR & podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 Fall...
2 How to manage your mental health, Matt Johnson 26.12.2025 36:31
In this episode, I’m joined by Broadcaster & Mental Health Ambassador, Matt Johnson for a grounded, practical conversation about letting go of archetypes and expectations and instead getting honest about who you are, where your patterns come from, and how to forgive yourself and start again with intention. We talk about purpose, motivation and self-doubt, why kindness to yourself is not optio...
1 How to manage imposter syndrome, Hamish Mackay-Lewis 25.12.2025 24:59
Hamish Mackay-Lewis shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder can do to manage those sometimes sabotaging thoughts that can come into your head when going out on your own. Hamish’s advice: Impostor experience is very common: feelings of inadequacy which can come and go On...
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