How To Start, Grow and Monetise Your Podcast

Many podcasters still believe that the only way to monetise their show is through sponsorships and ads. In this episode of Start Grow Monetise Your Podcast, James Burtt and Alex Chisnall bust the biggest podcasting myths that hold creators back. They reveal why building expert authority, hosting live events, selling digital products, and creating courses can be far more profitable than chasing adv...

In this episode of Start, Grow and Monetise Your Podcast, Alex Chisnall and James Burtt share how to transform a single podcast episode into a full content marketing machine. They explain how one ten minute recording can generate nine or more pieces of content, from short clips to blogs, carousels, and LinkedIn posts. Discover how to use tools like Opus Clip, Riverside, and Canva to repurpose epis...

Podcasters are rushing to use YouTube Shorts, TikTok, and Instagram Reels as their primary growth strategy. But is it the right move from the very beginning? In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall share contrarian advice about why you should not immediately rely on YouTube Shorts when launching your show. They explain why short form clips can build a...

Paid advertising can be one of the fastest ways to grow your podcast audience, yet most podcasters never touch it or waste money on ineffective boosted posts. In this episode of Start Grow and Monetise Your Podcast, Alex Chisnall and James Burtt reveal how to use paid ads strategically to attract listeners, test content, and understand your audience. From Spotify ads to YouTube campaigns, Google a...

Podcasting has evolved rapidly, and with so many tools available it can be hard to know which ones are worth your time and money. In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall break down the top five podcasting tools you need in 2025. Whether you are launching your first show or scaling an established podcast, these tools will save you hours of editing, imp...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive into how podcasts can become powerful tools for customer engagement, retention, and community building. They explore why retention is the new growth, how podcasts can be used for onboarding and upselling, and why intentional content creation is key to building deeper connections. Alex shares lessons lear...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal exactly how to grow your podcast on Spotify without spending a penny. With Spotify’s creator tools leveling up fast, podcasters now have access to game-changing features like video podcasting, clickable thumbnails, and algorithm-boosted clips.  James and Alex unpack how these tools can supercharge disc...

Think podcasting is just about chasing sponsors and ad revenue? Think again. In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall pull back the curtain on how you can use your podcast as a powerful lead generation machine, especially if you’re a B2B business, coach, consultant or expert in a niche market.  Learn how to convert listeners into paying clients, tur...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall break down the step-by-step tactics to transform casual podcast listeners into engaged super fans and ultimately, paying customers. From using email newsletters to building community through live events and social media interaction, this episode is packed with actionable strategies to deepen audience relation...

Think you need a big budget to launch a successful podcast? Think again. In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how you can start your show using nothing more than a smartphone and a few clever (and free) tools. They break down exactly what equipment and platforms you need, how to get broadcast-quality audio with zero spend, and which AI to...

In this episode of Start, Grow, Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the age-old debate: podcasting or YouTube? What's best for your brand? Discover why this isn’t a battle but a blueprint for growth. Whether you’re an audio-first creator or video-savvy entrepreneur, learn how leveraging both platforms can boost your reach, authority, and revenue. From real clien...

Think you need millions of downloads to monetise your podcast? Think again. In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt break down the myth that podcast growth must come before monetisation. You’ll hear real-life examples of creators landing $2.5K+ sponsorships with just 8,000 downloads and using expert authority and cross-platform reach to drive incom...

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt reveal a step-by-step strategy for getting booked on 10 podcasts in just 30 days — perfect for product launches, course promotions, or brand visibility campaigns. From crafting a powerful one-pager to writing a bespoke email that actually gets replies, this episode is packed with actionable tactics for landin...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into how to turn your podcast listeners into qualified leads — and why most podcasters are missing out on one of the easiest lead-generation tools: your show notes.  With podcast listeners 14x more likely to click a link in show notes than on other platforms, James and Alex reveal how to create comp...

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into one of the most overlooked growth hacks in podcasting: creating irresistible thumbnails and cover art. Whether you're on YouTube, Spotify, or Apple Podcasts, your podcast thumbnail is your first impression—and it can make or break your episode’s reach.  From using Canva for pro-looking designs...

In this value-packed episode, Alex Chisnall and James Burtt dive into one of the biggest format questions for podcasters: solo episodes vs guest interviews. Whether you're just starting or looking to grow and monetise your podcast, understanding how each format contributes to reach, authority, and audience engagement is crucial. From storytelling strategies to content repurposing hacks, this e...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal the complete strategy for repurposing podcast content to dramatically increase reach, boost brand awareness, and position yourself as a thought leader.  From using AI tools like Otter.ai and ChatGPT to generating blog posts, carousels, and viral short-form clips for YouTube Shorts, Instagram Reels, and...

In this game-changing episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how you can start earning money from your podcast before you even publish a single episode. From brand sponsorships and Patreon memberships to leveraging existing networks and offering services, they unpack actionable strategies used by podcasters around the world to generate revenue from...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall unpack one of the most powerful—and underrated—strategies for growing your podcast organically: podcast guesting. Fresh from guesting on other shows himself, James shares exactly how showing up on the right podcasts can help you build awareness, grow your subscriber base, and drive real results.  They discuss...

If you're launching a new podcast and wondering how to attract your very first 100 listeners, this episode is packed with actionable tips you can start using today.  James Burtt and Alex Chisnall reveal real-world strategies for building early momentum, including how to get your guests to share your show, how to leverage friends, family, and WhatsApp broadcasts, and how to use online communiti...

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the ever-growing battle of YouTube vs audio in the podcasting world. Discover why YouTube is now the top platform for podcast listening hours, and how visual storytelling and short-form content can drive massive organic growth. Whether you're a new creator deciding between formats, or a seasone...

In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt reveal the ultimate blueprint for launching a successful podcast. Whether you're a first-time host or looking to relaunch with impact, this step-by-step guide covers everything from building pre-launch hype to keeping the momentum going post-launch.  Discover why the first 10 episodes are critical,...

In this episode, Alex Chisnall and James Burtt dive deep into proven strategies to turn your podcast listeners into loyal super fans. They reveal actionable tactics for building vibrant podcast communities, from exclusive content to live events and personal engagement that fosters deep audience connection.  Whether you're a new podcaster or an experienced creator looking to boost engagement an...

In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive headfirst into the platform wars raging between Spotify, Apple Podcasts, and YouTube. As the podcasting landscape continues to evolve, the trio of giants are battling for dominance—each taking very different approaches to creators, monetisation, innovation, and discoverability.  You’ll hear insight...

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how podcasting can help you build a powerful personal brand and create real-world business opportunities. From landing speaking gigs to buying businesses and getting hired—your podcast is more than content… it’s your credibility engine. They explore how long-form audio content builds trust, why consist...