How to Spin It

This episode is about communicating impact clearly , making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier , a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications peopl...

This episode is about knowing the value of your work , keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience f...

This episode is about relevance ; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul , Partner at The Unmistakables , to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency...

This episode is about ambition and what it’s like to operate for years in high-pressure communications roles . I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working. Lee spent nearly two decades working in communications across large public sector environments most rece...

Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season. In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent cre...

PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out. We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campai...

Influence drives the fashion and beauty industries, but are we measuring it in the right way? In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deep...

Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first. In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a founding mother of PR Mums, about how the PR world is starting to respond to these challenges and what still needs to change to build more inclusive careers. We discuss...

Social platforms shape what we see, how we speak, and what gains attention. In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age , about how digital platforms influence behaviour, tone and public conversation. We explore why people use platforms differently depending on their role or life stage, what happens when polarised content is rewarded, and how thi...

You can be brilliant at your job and still be terrible at communicating it. In this first episode, I speak with Jess Preston, co-founder of Inside Voices and a communication coach who works with leaders and spokespeople to help them speak with clarity and confidence. We explore how habits, nerves and early influences shape the way you speak, and what to do when your voice doesn’t match your intent...

What does it take to 'spin' today’s scandals and successes? How to Spin It is about the people shaping perception; those working behind the scenes to build and direct the stories we see around businesses and brands. Hosted by Kayleigh-Anne Soryal, a Head of Comms, this series explores how PR & Comms professionals do what they do. It’s a conversation about modern communication, and th...