How to Real Estate Today

In this episode, Rebecca Green and Kim Borcherding discuss the significance of branding and niching down in the real estate industry. They share personal experiences and insights on how understanding your ideal client can streamline communication and enhance business success. The conversation emphasizes the importance of consistency in messaging, overcoming fears associated with niching down, and...

In this episode, we dive into the art of balancing personal style with professional branding. Join us as we explore how Shine Image Consulting helps individuals elevate their image by aligning their wardrobe with their personal and professional goals. Discover the transformative power of style, the importance of consistency in branding, and how to make impactful first impressions. Whether you&apos...

If you’ve ever found yourself wondering, “Is this hustle really what I signed up for?” —this episode is for you. Kim Borcherding and Rebecca Green sit down with Erin Bradley, a former snowboard instructor turned top-producing mortgage broker, who discovered the magic of designing a business that actually supports your life. Erin’s journey into the mortgage industry wasn’t traditional, but it led h...

Welcome to a space where real estate meets heart, and business is built on authenticity, connection, and community.  Hosted by industry leaders Rebecca Green and Kim Borcherding, this show serves up transformative insights for agents who are tired of feeling stuck and ready to build something bigger—community, collaboration, and content that actually converts. Tune in, take notes, and get ready to...

If you're a real estate agent who thinks “tax strategy” is just finding that one good write-off from last year’s Starbucks receipts—this episode is for you. Join us and tax wizard Barbara Schrehans (yes, she actually makes taxes interesting ) as we unravel the secrets of saving money, scaling smart, and making the IRS cry happy tears. Listen, get ready to laugh, learn, and maybe even start lo...

Calling all real estate pros who’ve wondered if “winging it” counts as a business plan— this podcast’s for you . Join industry powerhouses Rebecca Green and Kim Borcherding as they dish out real talk on the rollercoaster of entrepreneurship, dropping gems on how to build a business and a life that doesn’t burn you out. Hit play, laugh a little, and leave with real strategies (and maybe a mentor or...

As real estate agents or investors, we’re often focused on the next deal—but what happens when the pursuit of success takes you down a path you never expected? This episode offers a powerful reminder of the importance of decision-making, adaptability, and long-term perspective. Portia Louder’s story provides valuable lessons on the risks and realities behind high-stakes deals—and how personal grow...

What if I told you that you don’t have to navigate the real estate world alone? This podcast was created for women just like you—agents juggling business, life, and everything in between—who crave real conversations, heartfelt support, and practical wisdom. Join Rebecca Green , Kim Borcherding , and Kim Buckner as they share their journeys, lessons, and laughter to remind you that success is sweet...

In this episode, Rebecca Green and Kim Borcherding discuss how real estate agents can identify opportunities in a slow market. They emphasize the importance of targeting downsizers, leveraging databases for market insights, and building referral networks to enhance business. The conversation highlights the need for education and resources for clients, particularly seniors, and the potential for in...

In this episode, Rebecca Green and Kim Borcherding discuss the current state of the real estate market, characterized as 'weird' due to fluctuating prices, high interest rates, and affordability challenges. They explore the implications for buyers, sellers, and agents, emphasizing the need for strategic thinking and adaptability in a changing landscape. The conversation highlights opport...

In this episode, Rebecca Green and Kim Borcherding discuss the pros and cons of being a solo agent versus being part of a team in the real estate industry. They explore the motivations behind choosing either path, the importance of self-motivation and knowledge-seeking for solo agents, and the benefits of collaboration and support within a team. The conversation also delves into how to find the ri...

We are discussing essential strategies for real estate agents to implement at the start of the year. These strategies emphasize the importance of self-care, business planning, evaluating brokerage options, and committing to continuous learning. The discussion highlights actionable steps agents can take to ensure a successful year ahead, including creating marketing plans and understanding financia...

In this episode, hosts Kim Borcherding and Rebecca Green reflect on their experiences in 2024, discussing the importance of evaluating both successes and failures. They emphasize the need to celebrate wins, build community, and take action as key components of personal and professional growth. The conversation also touches on areas for improvement, the significance of maintaining momentum, and set...

In this conversation, Rebecca and Kim delve into the significance of business planning, emphasizing the importance of understanding one's 'why' as a foundational element. They discuss the challenges individuals face in identifying their motivations and the vulnerability that comes with self-reflection. The conversation highlights various tools for self-discovery, such as the Clifton...

In this episode, Kim Borcherding and Rebecca Green discuss the significance of continuing education for real estate agents, sharing their experiences from recent conferences and the value of networking. They emphasize the importance of being intentional about attending events, the benefits of collaboration, and strategies for maximizing the learning experience at conferences. The conversation high...

In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the importance of authenticity, and the need for consistency in engagement. The discussion also highlights the necessity of understanding one's market and aud...

In this conversation, Rebecca Green and Kim Borcherding discuss the real estate industry's evolution, particularly in light of recent changes such as the NAR settlement. They emphasize the importance of adapting to change, the necessity of personal growth, and the value of perspective in navigating the evolving real estate landscape. The discussion highlights the challenges and opportunities...

In this episode, Rebecca Green and Kim Borcherding delve into the complexities of work-life balance in the real estate industry. They discuss the importance of understanding personal desires, the challenges of maintaining alignment in a busy career, and the necessity of taking time for self-reflection. The conversation highlights the hamster wheel effect many agents experience, the significance of...

In this episode, Kim Borcherding and Rebecca Green discuss the importance of mentorship in the real estate industry. They define what a mentor is and explain how a mentor can help expedite an agent's growth and success. They also discuss the differences between mentors, coaches, and trainers, and the importance of finding the right mentor who aligns with your goals and business model. They pr...

Kim Borcharding and Rebecca Green interview Toni Mikel, a real estate broker in Portland, Oregon. Toni was Kim's mentor when she first started in real estate, and they discuss the importance of having a mentor and finding what works for you in the industry. They also talk about Toni's background in real estate, her experience as a 30 under 30 recipient, and the value of building relation...

In this conversation, Rebecca Green and Kim Borcherding discuss buyer agency agreements and the changes that will be rolling out in the near future. They share personal stories and insights about buyer trepidation and the importance of having clear communication and understanding between buyers and agents. They emphasize the need for buyers to be educated about the buyer broker agreement and the r...

Q1 was slower than previous years, but picked up in March and April. Market conditions have changed with higher interest rates, leading to slower discretionary buying and selling. Agents should take advantage of the slowdown to skill up and focus on areas of their business that need improvement. Open houses and prospecting, especially with expired listings, are effective strategies for generating...

In this episode, Rebecca Green and Kim Borcharding discuss the different types of real estate brokerages and the pros and cons of each. They cover national brands, local boutique brokerages, virtual brokerages, and low-cost options. They emphasize the importance of considering individual needs and goals when choosing a brokerage. They also share their personal experiences with different brokerages...

In this episode, the hosts discuss the current real estate market in the Portland, Oregon area. They cover topics such as buyer trepidation, realistic pricing for sellers, the importance of presentation and staging, the best time to sell, and the challenges and opportunities for real estate agents. They also touch on the mortgage industry and the importance of educating buyers about interest rates...

In this podcast episode, Rebecca Green and Kim Borcherding discuss the recent settlement of a class action lawsuit brought against the National Association of Realtors for alleged price fixing of commissions. They emphasize the importance of buyer representation and the need for expert guidance in the complex process of buying a home. They also discuss the impact of the settlement on buyers, selle...