How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Imagine pitching a great business idea to a room filled with 100 people... …and only SIX of them end up booking a call with you. Ouch… That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal. So we rolled up our sleeves and helped him restructure his entire webinar approach. The results?...

What if there was only ONE thing preventing your webinar from being profitable? And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time? That’s kinda what happened with one of our clients, a public speaking coach. His first webinar tried tapping into the sexy “professional speaker” market… But we realized the second time around, that he could potent...

Ever thought about crushing your SaaS sales with Webinars? Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry. Fair bit of warning though… It’s got the good, the bad, and the ugly… 🫣 Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered! So...

Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How to engage with your email subscribers (and get th...

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ th...

So they say 9 out of 10 marketing campaigns fail.  And 95% of businesses fail in the first 10 years.  One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why modern marketers are lucky!) What I do wh...

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.  But to have your webinars consistently be profitable?  Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core mess...

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution.  More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effe...

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.  I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business.  If you are a coach or expert and want to get your own VSL funnel build.  Then you don’t want to miss this podcast because we’...

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns: Why cheaper cost per lead isn’t ne...

My client was confused why his webinars weren’t bringing in the sales.  Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it.  Question is - are you making the same mistakes like this client of mine?  Here’s the good news: I review his entire Webinar and provide him with action steps to improve it.  Anyone doing webinars will probably benefit fr...

 Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run...

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit. More than a year later,...

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone is doing it.  The long answer is: no… becaus...

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.   As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s just one of the THREE common mistakes we...

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads.  No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention. If you are emulating t...

Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead. Yeah - it’s THAT impactful. I’d even go so f...

What’s this show all about?  And as a Business Founder, how will it profit you?  No, it’s not an 18+ rated podcast.  And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.    In this episode we’re gonna set the stage for this podcast.  WHAT it’s all abou...

We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy profit on your webinars, then start here. You will dis...