How to Market Your Horse Business with Denise Alvarez

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering. And, they’re smart questions! So, let’s dive...

Do any of these statements sound familiar?  I don’t know what I’m doing here. I’m not qualified for this.  Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.?  The common thread here: imposter syndrome. AKA self-doubt.  And it impacts your horse business on every level, especially with your marketing.  If impost...

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online education (including this podcast) at your disposal, you’v...

Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn …    🛑 What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspiration, this episode is packed with speci...

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... 🔸 The decision you need to make today to build your equestrian business 🔸 3 practical ways you can do that, starting now 🔸 Specific action steps to get you starte...

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mention...

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common marketing myths my business started its upw...

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed with real-life examples to help you implement this...

Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what everyone is doing will only get you so far. Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step process for marketing your horse business. Show No...

Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success. So, when I was at his concert earlier this year, I couldn’t help but...

Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there. While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true for you.  This one thing is keeping you from … inve...

Ever wondered if you really need a website if you're active on social media? Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary. In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after this episode, I just know you’ll agree with me....

Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links...

This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114 , I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business. It’s a really fun conversation. You’re gonna love it! Show Notes (also known as “Where to read a quick summary of what we ta...

If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections? Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on social media. Show Notes (also known as “Where to read...

If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator. In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effectively so your students thrive and you enjoy sharing w...

Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix. Here’s why you can’t afford to ignore email marketing any longer. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at...

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlil...

This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be! You know equipping equine entrepreneurs is at the heart of all I do, so you can expect plenty of marketing nuggets and practical takeaways as you learn ... how Stormlily Marketing became my main gig setbacks & challenges I've experienced...

If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you. Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Florida, has been there, too. He grew up on a cattle farm in Puerto Rico and came to the U.S. for school with a fire in his heart for equine veterinary care. Yet the idyllic picture of why he came to the U....

If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn about her unique business model that supports equine rescues. You’ll also discover 3 myths that may be holding you back from designing an impact-driven business—and the truth about each one that’ll help...

As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right? Who defines what’s right for you? And, when should you adjust your prices? Pricing is often considered a sales strategy, but price absolutely matters in your marketing too. In this episode, you’ll learn 3 reasons pric...

When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered. As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’ll hear in the episode, her aim was not to build a...

You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes! In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) a...

Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started? If that’s you, I have just what you need! While I’m a big fan of setting goals, I’m also a big fan of selecting a word for your year. From both a professional and personal level, choosing a word or set of words is a powerful way to b...