How to Make More Sales with Anna Payne

Episode summary Every year, Anna hears the same thing: "nobody buys over summer." In Episode 12, she challenges that belief head-on, because when you stop selling over summer, fewer sales become a self-fulfilling prophecy. Anna shares how she plans her own summers using a "dimmer switch" (fully off for holidays, dialled down to 10-20% capacity the rest) and tells the story of t...

Episode summary A client recently asked Anna if she's having to work harder this year. Her honest answer: yes—but really, she's working differently. Anna unpacks what's changed and walks through her Multi-Layered Sales Framework—human, leverage and scale—and shares her own numbers to show where the real money is coming from, drawing a clear line between toxic hustle and the truth that...

Episode summary I see behind the scenes of a lot of businesses, and the difference between the founders who fly and the ones who stay stuck usually has very little to do with how good they are at what they do. So this episode is an honest list — updated for 2026 — of the 10 (plus a bonus 11th) mistakes I see entrepreneurs under £100k making, and what I'd do instead. Some of it is perhaps more...

Episode summary Most people think lead generation means finding brand new to your world people. Anna's take: your fastest sales are usually sitting far closer to home. In this episode she walks you through her Sales Bullseye, a target board with your warmest opportunities at the centre. You'll learn how to map your own board, match your sales action to the warmth of each relationship, and...

Episode summary Why visibility alone is not enough, and how to create better leads and warmer sales opportunities. In this episode, I’m talking about how to generate more and better leads. Lead generation is the most important activity in your business because all sales, client growth and long-term revenue sit downstream of it. But being visible and generating leads are not the same thing. I’ll wa...

In this episode, you'll learn how to create a simple "easy yes" offer that can reduce buyer friction, build trust quickly, and become a natural bridge into your higher-value programmes, packages and consultancy. Episode summary If you're selling a higher-value programme, package or service, your buyers often need a smaller first step before they're ready to say yes to the mai...

In this episode, you’ll learn the Sales First method™: a 30-minute daily routine that builds sales fitness and helps you create sales almost every working day. Episode summary What if you could make sales nearly every day in just 30 minutes? In Episode 6, Anna shares Sales First™, the simple daily practice she’s used to make sales on roughly 99% of her working days for years. She introduces “sales...

Do you ever find yourself rambling when someone asks, “So, what do you do?” In this episode, Anna shares a simple formula to help you explain your work in a way that feels natural, clear and outcome-focused—so the right people pay attention, remember you, and want to know more. Episode summary Most people lead with their process, package or deliverables. But people don’t buy the process: they buy...

Personal outreach is one of the fastest ways to create revenue right now. In this episode, Anna breaks down the good, the bad, and why so many people avoid outreach—then shows you how to do it properly so it feels human, protects relationships, and creates sales without needing more followers, more leads, or a bigger audience. Episode summary Many people resist outreach because they associate it w...

In this episode, I share twelve simple actions you can take before, during, and after your sales calls to increase conversions, save time, and keep the process feeling both professional and human (no scripts, no pressure or awkward tactics!) Episode summary: Sales calls get a bad reputation for a reason: they can feel awkward, draining, and inefficient, especially when you find you’re speaking to...

In this episode, you’ll learn a practical mindset shift (plus five confidence-building actions) to help you sell with more ease without feeling pushy, awkward, or “salesy.” Episode Summary: In Episode 2, Anna breaks down what really drives sales success: strategy, action, and mindset and why mindset is often the part that stops you from reaching your full potential, no matter how strong your strat...

In this episode, you’ll learn five simple, relationship-led actions you can take today to start conversations, create opportunities, and make a sale within the next seven days. Episode Summary: In Episode 1, Anna shares five straightforward actions that can help you generate sales quickly, sometimes even the same day, if you’re willing to take action. She reframes selling as a core part of busines...

A no-hacks, integrity-led approach to making more sales—built on relationships, psychology, and simple actions you can take immediately. Summary: Welcome to How to Make More Sales with Anna Payne. This trailer sets the tone for the podcast: sales as a skill that can become your biggest growth driver, when you stop avoiding it, stop overcomplicating it, and start doing it in a way that aligns with...