How to Hardscape

Today we are joined by sales process and management consultant Chris Lux ( Chris Lux Consults ). He talks about four aspects of the sales process that companies can improve on and provides action steps on how to do it. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠Moasure⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headqua...

Today we are joined by Matt Nunn of Margined Mallet (@MarginedMallet) to talk about his craft of walling, traveling for projects, and why he does not have a website or contact information on his Instagram page. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠ Moasure⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we are joined by Kyle of Henderson Hardscapes and the man behind The Christian Hardscaper ( @TheChristianHardscaper ) on YouTube for another episode in the #IAmaHardscaper Series. Kyle talks about how YouTube has helped his hardscape business, the quality of leads he gets from his YouTube videos, and his thought process when creating videos for the platform. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA ⁠⁠⁠⁠...

Today we talk about Base Preparation through a series of interviews discussing Soil Identification, Compaction, Geotextile, Geogrid, and Aggregates. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠ Moasure

Today we talk about Hearing Protection, Skin Health, and Mental Health with three guests including Dr. Marshall Chasin, Dr. Allison Arthur, and Jason Anderson. We also talk how these resources and other public resources on health and safety can be used in the How to Hardscape Headquarters Courses to assign to your employees and ensure that each year with documentation that they are completing thes...

Today we talk about Overhead Recovery Systems in your hardscape business by combining three past episodes including Jim Huston on different Overhead Recovery Systems and why you should NOT use MORS, another episode on what we use in the Headquarters Software, and Weston Zimmerman discussing the pros and cons of various methods. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Today we talk about my complete Search Engine Optimization strategy for my landscaping business. This is a full rundown of why you should focus on SEO, how to create pages that are optimized for search engines, and other aspects of SEO that you should focus on to ensure your business will rank at the top of search engine results. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Today we are joined by four returning guests for another #IAmaHardscaper Round Table Rally talking about their 2024 year end. Chad of @naturaldesignlandscapes and @thelandscapedaddy Matt of @hardscapeottawa Nick of @nrx_landscaping Sheller of @shelleroutdoorliving and Backyard Conversations Podcast Mike of @howtohardscape and @iamahardscaper Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tre...

Today we talk Business Financials with three episodes with Greg Crabtree author of Simple Numbers and Simple Numbers 2.0. In the first episode we talk about Simple Numbers, owner salary, the salary cap concept from his book, and debt. In the second episode we talk about Simple Numbers 2.0 and the current state of the market. In the third episode we talk about the current market sentiment, 4 types...

Today we talk Marketing including creating a client avatar, where to find them, how to create content for them, what went right and what went wrong with our marketing this year, and what to do if you need leads right NOW. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we recap 2024 for our landscaping business and plan for 2025 talking about employees, marketing, equipment, and porcelain. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we are joined by Quinten of Q&A Landscaping (@QALandscaping) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we talk about budgeting for 2025 by looking back at 2024, planning for the future, cost-based vs market-based pricing, perceived value, and seeing how you can add value to your business. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we are joined by Cycle CPA to talk about closing the current year out and preparing for next year. Listen to the Green Industry Profits Podcast Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we are joined by President and Founder of Earthscape, Sam Bauman. We talk about his roles and responsibilities in the business, surviving a downturn in the business, marketing, hiring, and being an ESOP. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about the importance of community; How to Hardscape past, present, and future; and HNA 2024. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we take soundbites from 2024 episodes on the topic of Sales and Marketing. This includes topics on 4 Types of Capital, Recessions, Selling Value, and much more. Guests include: Greg Crabtree author of Simple Numbers, George Urvari of Knowledge Tree Consulting, Mike Andes of Augusta Lawn Care and Copilot CRM, Rob Murray of Intrigue Media, Shawn van Dyke author of Profit First for Contractors,...

Today we take soundbites from 2024 episodes on the topic of Employees. This includes hiring, retaining, culture, bonuses, and much more on the topic from guests Jason Taylor of Predictive Success, Marty Grunder, Tony Bass, George Urvari of Knowledge Tree Consulting, and Jim Huston. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we mashup 2024 #IAmaHardscaper episodes on the topic of sales processes, project management, and social media. This episode features Thy and Cody of Angkorscape (@Angkorscape) and Dylan of Landscaping With Dylan (@Landscaping_with_Dylan). Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we mashup 2024 #IAmaHardscaper episodes on the topic of employees and bonus programs. This episode features Michael of Kensek Landscape Specialists (@KensekLandscapeSpecialists), Trey of From the Ground Up (@FromtheGroundUp17327), and Alex of Inca Stone (@Inca_Stone). Sponsors: ⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about the How to Hardscape 2024 update, what we have accomplished this past year and where we are going in 2025 with the podcast, website, courses, and How to Hardscape Headquarters Software. Sponsors: ⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about installing our first porcelain project, selling porcelain to our clients, filming everything on a project, and our prequalification process. Sponsors: ⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about lowball contractors, how to market yourself and your unique selling proposition, and positioning yourself in your market among many other topics. Sponsors: ⁠⁠Enter the Belgard CFL Contest⁠⁠ ⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we release our FULL Segmental Retaining Wall Installation Course from our How to Hardscape Headquarters Software! This includes 21 modules and more than 2 hours of content. Sponsors: ⁠Enter the Belgard CFL Contest⁠ ⁠⁠Knowledge Tree Consulting⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we release our FULL Interlocking Concrete Pavement Installation Course from our How to Hardscape Headquarters Software! This includes 24 modules and nearly 3 hours of content. Sponsors: Enter the Belgard CFL Contest ⁠Knowledge Tree Consulting⁠ ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters