How to Grow Your Professional Services Firm

In this episode, Madison CEO Sean Johnsons explains why client service and account management are at least as important as the deliverables you create. He also outlines 19 principles for doing it with excellence. Ideas covered include: 00:00 Why Service Wins 01:11 Service Is Marketing 01:52 Hospitality Mindset 02:50 Experience Versus Work 03:30 Onboarding And Churn 04:41 Communicate Like Humans 05...

In this episode, we share our insights and strategies for crafting winning RFP responses, based on years of experience helping clients secure large contracts. Learn the importance of addressing compliance requirements early, leveraging stakeholder interviews, maintaining your unique voice, emphasizing project management, and more. Whether you're new to RFPs or looking to refine your approach, thes...

Professional services firms are often hesitant to share their best ideas, methodologies and frameworks. In this video Madison CEO Sean Johnson explains why this is a mistake, and how to start sharing your best stuff.--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more,...

Values inform literally everything you do as a firm and are a key component in creating a compelling Point of View. But most firms do them wrong. Here's how to create values that actually stick. -- Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at ⁠⁠⁠...

A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively. Get our Ideal Client Profile template here: https://www.hiremadison.com/templates-and-tools/ideal-client-profile -- Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partner...

Your team's personal brands have the power to be at least as effective as your corporate brand. In this video Madison Founding Partner Sean Johnson explains why your firm needs to invest in your team's brands. -- Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn mo...

Your point of view is one of the most effective tools in your marketing toolkit. If you’re honest, your service offerings are largely the same as other firms. But your point of view is an opportunity to stand out. In this video Madison Founding Partner Sean Johnson explains why you need a Point of View and the essential elements in creating it.--Madison helps market professional services firms thr...

 Marketing a professional services firm is not like marketing other kinds of products or services. It takes a different playbook - one that is based on trust, generosity, and having a longterm view. The goal of this podcast is to explore that playbook. We're going to share everything we've learned about how to grow a professional services firm. We will occasionally talk with friends and co...