How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

Cart abandonment is a big problem with up to 70% of carts abandoned before a sale is completed. With traffic becoming more expensive, this is a growing issue for retailers. In this podcast, we talk to Valon Xhafa from Behamics about the major causes of abandonment and how to fix them. Common causes of cart abandonment There are two main causes of abandonment 1. Technical. The website does not func...

Shaun Brandt from oddit.co is an expert in website conversion. Trevor talked to him about how to boost the conversion rate by removing barriers to the online purchasing experience Problem with Shopify templates As themes are easy to install on Shopify, there is a tendency to think that the themes are optimised for conversion. Many themes are aesthetically pleasing at the expense of the user experi...

In this episode of the eCommerce Odyssey podcast, Trevor talks to Ryan Flannagan of Nuanced Media about the status of the Amazon Marketplace in 2022. They discuss: Growing in a maturing market How brand keep a competitive edge on Amazon Importance of reviews Grow strategies for advertising on Amazon Getting product retail ready Measuring performance ACoS or TACoS? Nuanced Media has written a 2022...

In this week's podcast, Trevor talks to John Horn from The Stub Group about how to Maximise your Google ads performance. Google has been increasing the automation of its ads programmes, recently introducing the highly automated Performance Max format. What is Performance Max Performance Max campaigns use machine learning to try and achieve a retailer's goals. They are highly automated and do not r...

In this week's podcast, Trevor talks to Reinis Krumins from email marketing Agency agencyjr.com about how to kick it out of the park with email sales this Q4. 4 Phase Q4 Email plan Reinis recommends a four-phrase approach to email this Q4 Re-engaging the email list. Warming up the email list. Early sign up and commitment phase Black Friday! Re-engaging the email list In any email list, there will...

In this week's podcast, we talked to Matthew Holman from Qpilot about how to run a successful Subscription scheme. What is an eCommerce subscription Subscriptions are a part of eCommerce, which is experiencing strong growth. A four or five-fold increase is expected over the next few years. There are two main types of eCommerce subscription Membership subscription, i.e. giving discounts and deals,...

In this week's eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok. What is Tiktok Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos (mostly less than 15 seconds) on any topic, which are consumed at a fast rate. Engaging with videos When strolling through a TikT...

In this video Trevor Talks to Maximilian Rast from Klar about how to measure performance across your eCommerce business. Businesses sell through many channels and drive traffic across numerous different advertising platforms and campaigns. By combining this data, you can get a more accurate picture of performance, enabling better decision-making. Klar is a system which centralises all your data in...

Jon Warren is an eCommerce entrepreneur and Coach who specialises in high ticket dropshipping. Jon teaches dropshipping at Dropship Breakthru. Dropshipping is an attractive business model as you do not have to pay any money upfront. Jon makes a good case for launching a dropshipping business, but I have had bad experiences with dropshipping for the reasons I outline below. Jon’s take on dropshippi...

Ben McAdam is a founder of Profits Collective ,  a Profit Coach and Virtual CEO. In this podcast, we talk about the five key metrics on which every eCommerce business should focus. Revenue Revenue is your income from sales. If you do not have revenue, you do not have a business! A healthy company should have a growing revenue. Break up your revenue into categories or products to understand wh...

Shawn O'Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience Why is site speed important? Website speed is important for three reasons: Conversion rate. Faster sites give a better user experience leading to lower bounce rates and higher conversion rates SEO. Site speed is a ra...

In a follow-up to our previous podcast on how to set up referral programmes , Trevor talked to Jay Gibb from CloudSponge about how to improve the performance of referral programmes. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by incentivising your customer to sell your b...

Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy In this week’s podcast, Trevor talks to Raul Galera about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by incentivising your customer to sell...

In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not to put your eggs in one basket by depending too m...

Using Email and SMS to drive repeat customers with Jason K. Williamson of e2agency Jason K Williamson is a specialist in combining SMS and Email marketing to turbo charge your repeat purchase rate. In the week's podcast, Trevor picks his brains on how to get the most out of your retention marketing campaigns. What are the best strategies in 2022 for getting customers to return to your Shopify stor...

In this week's podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business.  Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at their email daily, so it is a very personal and effective way to rea...

In this week’s show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers What is a quiz A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want by recommending a product. Examples include (considering ): Asking the a...

Apteo is a platform which uses AI to automate and personalise marketing campaigns. We talked to Shanif Dhanani from Apteo to get their tips on how to increase your customer retention and how AI can help. 5 Top things which eCommerce stores should be doing to increase customer retention 1. Stay in touch with your customers. Your customer will be lost if you do not stay in touch via email and ads. 2...

In this week's podcast, Trevor talked to Kaus from Mason , a Shopify app for automating eCommerce storefronts. We talked about the benefits of automating storefronts and Benefits of automating a Shopify store? Competition is fierce and it is hard to stand out and grow online. By automating processes on your online store, you can save time and stand out from the crowd. Areas for automation include...

In this week's episode of the eCommerce Odyssey Podcast, Trevor talked to Andy Hooper from Global eCommerce Experts about all things Cross Border Trade. The Cross border Opportunity is as big as ever Brexit and the general economic condition have made international trade more difficult. However, merchants should not give up on international sales! The opportunity is still massive. · 500 million co...

In this week's eCommerce Odyssey Podcast I talked to Kiril Kirilov cofounder of rush.app about how they improve delivery communication on Shopify. Rush is an app that is deeply integrated with over 400 couriers with the aim of closing the loop between ordering and delivery. Not only do they help improve customer service, but they also enable merchants to use communications to drive customers back...

Shopify is the leading eCommerce platform for any size of store. It is easy to set up a store, but how do you get the best performance? Adam Pearce works for the leading Shopify usability agency Blend Commerce . In this week's eCommerce odyssey Podcast, Trevor took the opportunity to pick Adam's brains on maximising the conversion rate of Shopify storefronts.

In this edition of the eCommerce Odyssey Podcast, we discuss dynamic price with Burc Tanir from Prisync . Prisync is a competitive price monitoring and repricing tool which enables customers to increase sales and profit by altering pricing in real-time based on market conditions. Burc and Trevor discuss how to win more sales and increase margin by dynamically updating pricing.  It is not alwa...

Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some great insights into how to make a success of live streaming events for your business. I was a sceptic but now...

Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced to begin with but in the end, I was sold on the idea! Things we talked about:How did...