How To Founder

What if the shortcuts you take today are slowly strangling your business tomorrow? In this eye-opening episode, we dive deep with Sonia Couto, a battle-tested entrepreneur who has spent two decades turning broken tech ideas into thriving global businesses. As managing director of Converge and founder of Minusato and Field Eagle, Sonia reveals the brutal truth about technical debt and why developer...

What if the secret to entrepreneurial success isn't competing with other founders, but collaborating with them? In this game-changing episode, we sit down with Jan van Schuppen, a seasoned entrepreneur and sales expert who's made it his mission to lift up other founders through his unique "services for shares" model. Discover why the most successful entrepreneurs actively mentor others, how helpin...

What if the smartest founders are actually sabotaging their own success? In this eye-opening episode, we dive deep with Lee Povey, a transformation coach who's spent two decades turning technically brilliant founders into emotionally intelligent leaders who can scale. Discover why 70% of high IQ founders struggle to break the $10 million revenue barrier, the four-part emotional framework that...

What if your biggest setback becomes your greatest setup for building a $100 million empire? When Dr. Brent Ridge and Josh Kilmer-Purcell lost their New York City corporate jobs during the 2008 recession, they had nothing left but a struggling farm and 80 goats from a neighbor named Farmer John. Fast forward sixteen years, and they've built Beekman 1802 into a global beauty empire worth over $...

What if the secret to better decisions isn't learning more frameworks, but trusting what you already know? In this eye-opening episode, we dive deep into the hidden world of mental models—the unconscious frameworks driving every business decision you make. Discover why 90% of startups fail while others seem to navigate challenges with supernatural clarity, and learn how to build your own decision-...

What if everything you think you know about keeping great people is wrong? In this eye-opening episode, we dive deep with Francie Jain, founder of Terrawada B2B Marketplace, who reveals why your best employees might already have one foot out the door. Discover the shocking truth about employee turnover costs, why ping pong tables and snacks won't save you, and the real reasons high performers...

What if your obsession with rapid growth is secretly destroying everything you've built? Join us for our milestone 100th episode as we sit down with John St. Pierre, who learned this lesson the hard way. After getting fired from his own $50 million company despite raising $20 million in funding, John discovered the brutal truth: growth for growth's sake can kill you. Now, he's built hi...

What separates a napkin sketch that becomes a billion-dollar business from one that becomes an expensive lesson? Serial entrepreneur Dennis R. Mortensen has turned four bar napkin concepts into successful company exits and reveals the counterintuitive truth: there's no formula for success, only ways to increase your odds from 0.04 to 0.07. Discover his "list of hate" method for ident...

What if stepping back from your business could actually make it grow faster? Serial entrepreneur Betsy Pepine reveals the brutal reality of transitioning from hands-on owner to strategic CEO. After 16 years of being involved in every decision, she discovered that her business had plateaued—not because of market conditions, but because she was the bottleneck. In this episode, she shares the painful...

What if the biggest obstacle to your company's growth isn't your market strategy or product development—but you? In this eye-opening episode, we explore the powerful connection between personal growth and business success with Eric McHugh, a serial founder building at the intersection of AI, web3, and human potential. Discover why Ray Dalio's journey from failure to managing $160 billi...

What if the difference between a customer saying yes or scrolling past comes down to a few milliseconds you can actually control? Small brands often think they need massive budgets to compete with Fortune 500 psychological manipulation tactics. But the truth is more encouraging—the most powerful neuromarketing principles work even better for nimble businesses that can implement them quickly and au...

What if everything you've been taught about leadership is wrong? In this eye-opening episode, we sit down with Roy Osing, who took a startup to $1 billion in annual sales using leadership principles you won't find in any textbook. Discover why "leadership styles" are meaningless, how to create an "Only Statement" that truly differentiates your business, and why asking &...

Are you trapped in the business you built to escape the corporate world? In this game-changing episode, we dive deep with Wall Street Journal best-selling author Greg Mohr, who reveals how founders can break free from operational quicksand and build businesses that thrive without their constant presence. Drawing from his experience managing 50+ Taco Bell franchises and transitioning from corporate...

Is the harshest critic you'll ever face actually living rent-free in your head? In this eye-opening episode, we dive deep into the psychology of that nagging inner voice that's secretly sabotaging your success as a founder. Non-violent communication expert Scott Grace (who once opened for Robin Williams!) reveals how 70% of successful professionals secretly believe they're frauds despi...

What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? In this mind-shifting episode, Jason Barnard—the world authority on digital brand intelligence—reveals why personal brands drive 80% of business growth even after years in operation. Discover the three-stage implementation process for controlling what Google and AI say about you and learn why traditi...

What if prospects actually looked forward to your sales conversation instead of dreading it? In this eye-opening episode, we talk with Craig Andrews about developing a lead generation flywheel that transforms the traditional sales dynamic. Discover why focusing on customer pain points creates an environment where prospects eagerly seek you out rather than the other way around. Craig shares powerfu...

What if the untapped profit center in your business is hiding in plain sight? In this eye-opening episode, purpose-driven entrepreneur Elona Lopari reveals how aligning your company with authentic purpose drives sustainable success. From her experience transitioning from Fortune 500 executive to helping visionary CEOs build legacy businesses, Elona shares how purpose isn't just feel-good fluff...

What if the business you're pouring your heart and soul into is completely worthless to anyone but you? In this eye-opening episode, we sit down with exit strategist Stephanie Hayes, who transforms income-focused businesses into wealth-creating assets through her firm, Assets to Exits. She reveals why most entrepreneurs never even consider an exit until it's too late, and how shifting from...

What if your service approach could create customer loyalty that no competitor could touch, regardless of price? In this eye-opening episode, David Sidoni—host of the "How to Buy a Home" podcast with 1.8 million downloads—reveals how embedding empathy into your business culture transforms customer experiences and drives profitability. David shares his journey from actor to industry disru...

What if the money you're chasing is actually slowing down your business? In this eye-opening episode, we break down the real-world implications of choosing between bootstrapping and taking on investors with finance veteran Salvatore Tirabassi. With over two decades in venture capital and as a CFO in high-growth environments, Sal cuts through the financial noise to help founders understand when to...

What if the secret to business success isn't adding more but stripping away everything unnecessary? In this eye-opening episode, we dive deep with business coach Robin Waite to explore why complexity is killing your business and how first principles thinking—a concept dating back to Aristotle—might be your most powerful tool for breaking through. Discover why the most successful businesses are...

Ever checked your bank account daily but still ended up blindsided by financial problems? In this eye-opening episode, we sit down with fractional CFO Sarah Webb to unravel the mystery of financial statements and how they can transform your business decisions. Discover why obsessively checking your bank balance isn't enough and how the three essential financial statements reveal the true story of...

What if everything you've been taught about scaling your business is limiting your growth? In this eye-opening episode, we challenge conventional business wisdom with Liz Steblay, who built a multimillion-dollar company without a single employee beyond herself. Discover how fractional talent and contract leadership can give you better expertise at a fraction of the cost, why businesses with fl...

What if your business's biggest opportunity for profit is hiding right under your nose? In this eye-opening episode, industrial optimization expert Previn Pillay reveals how the messiest parts of your operations often conceal your greatest profit potential. Discover the critical difference between efficiency (doing things right) and effectiveness (doing the right things), learn practical frame...

What if everything you know about marketing your business is actually holding you back? In this eye-opening episode, we dive deep with Angela Frank, a fractional CMO who has generated over $50 million in marketing revenue for her clients. She reveals why most founders waste resources by spreading themselves too thin across multiple marketing channels, and how a simplified "ecosystem" app...