How To Founder

What if admitting you don't have all the answers actually makes you a stronger leader? Harvard Business Review found that 73% of employees trust leaders more when they admit uncertainty during a crisis. Join us as we sit down with 15-time bestselling author and founder Holly Porter, who turned two near-death experiences into powerful leadership lessons. After surviving a 70-day hospital stay d...

What if your entire sales approach is sabotaging your growth? In this eye-opening episode, we sit down with Dan Goodstein, the business therapist who's spent two decades fixing broken sales models for everyone from scrappy startups to Fortune 500 giants. Discover why companies like Monday.com saw their stock tank 30% despite beating revenue numbers, how the traditional sales funnel is actually...

In this episode, we explore a contrarian truth: luck isn't random—it's manufactured through micro habits and reversible decisions. Discover why the most successful founders treat decision-making as a numbers game, how to create serendipity through strategic networking, and the dark side of early success that can trap entrepreneurs in outdated patterns. We dive deep into the science of weak...

Think competitive intelligence means stalking your rivals on social media? Think again. Most founders miss 80% of the competitive intelligence sitting right in front of them in public sources. While you're guessing at pricing strategies and marketing tactics, your competitors are leaving breadcrumbs everywhere—in job postings, customer reviews, and SEO footprints. Steven Schneider, co-founder...

Are you avoiding sales conversations because they feel icky and manipulative? You're not alone—78% of founders dodge sales due to psychological barriers, but this resistance is costing them millions in revenue. In this episode, Anthony Franco, Chris Franks, and Stephanie Hays tear down the myths around selling and reveal why founder-led sales isn't about persuasion—it's about value dis...

What if 73% of founders fail to raise capital not because their ideas are bad, but because they completely misunderstand how investor psychology works? In this game-changing episode, we sit down with Ben Wiener, venture capitalist and managing partner of Jump Speed Ventures, who reveals the shocking truth about what really happens inside an investor's mind during your pitch. Discover why leadi...

Why do most founders treat purpose like expensive window dressing instead of a profit engine? In this eye-opening episode, we sit down with Dan Grech, founder of BizHack Academy, who's helped businesses generate over $50 million by transforming their purpose-driven narratives into bankable assets. Discover why Deloitte found that purpose-driven companies see 30% higher innovation levels and 40...

What if your biggest launch obstacle is your own mind? Here's a shocking reality: 73% of successful founders launched before feeling ready. While most entrepreneurs obsess over perfect timing, the real winners understand something different—they fall in love with problems, not solutions. In this dynamic episode, our three hosts dive deep into the psychology of market timing, revealing why Uber...

What if the conversation you're avoiding is the one that could save your business? Former wealth management titan John Knowlton joins us to expose the brutal truth about founder conflict: 85% of workplace disasters stem from conversations that never happen. After co-founding a billion-dollar firm and retiring at 51, John reveals why most entrepreneurs fail at difficult conversations and the si...

Why do 68% of leads vanish before converting? The brutal truth might surprise you. In this game-changing episode, we sit down with Roger Martin, CEO and co-founder of Rockbox Fitness and Thrive More Autopilot, who cracked the code on lead psychology after managing 500+ sales teams. Discover why most founders are doing lead nurturing completely backwards, the hidden emotional triggers that actually...

What if your biggest business breakthrough comes from someone without a fancy title? In this game-changing episode, we sit down with Blima Ehrentreu, founder and CEO of The Designers Group, who's built a thriving design empire by leading through influence rather than authority. Discover why 67% of successful change initiatives are led by people without formal power, how psychological safety be...

What if everything you know about content marketing is completely backwards? In this eye-opening episode, we sit down with Dan Shinder, founder and CEO of Drum Talk TV, who built a global music brand with 1.5 million followers and 100 million annual reach—all organically, without spending a dime on ads. Dan reveals why 73% of brands fail to achieve organic reach beyond 2% of their audience, and ho...

What if the reason your team keeps missing the mark isn't about talent or effort, but about operating without a real system? In this episode, we dive deep into the Entrepreneurial Operating System (EOS) with certified implementer and retired Air Force Colonel Hark Herold. Discover why 73% of teams fail to execute the founder's vision and how EOS provides a lightweight yet powerful framewor...

Sixty-seven percent of founders freeze at the commitment cliff—that terrifying moment when your side hustle demands to become your main thing. When do customer demands become ultimatums? When does burnout force your hand? And how do you know when to quit the day job versus quitting the dream? Join us for a brutally honest conversation with Seth Goldstein, former ink-stained journalist turned digit...

What if the financial forecast you're betting your business on is doomed from day one? In this eye-opening episode, we sit down with Jon Morris, who transformed a $10,000 business plan win into Rise Interactive, scaling to $40 million before selling. Now at Fiscal Advocate, Jon reveals why 73% of startups fail due to poor financial planning and shares the brutal truth: we all suck at predictin...

What if the biggest mistake agencies make isn't failing to land Fortune 500 clients—but succeeding too early? Emmy-winning filmmakers Stephen Skeel and Michael Ayjian from Seven Wonders Cinema have transformed content for Mercedes, Disney, and other Fortune 500 brands, driving valuations from $25 million to $1 billion. But their path to the top wasn't what you'd expect. Instead of chas...

What if the polished, professional approach you think customers want is actually driving them away? In this eye-opening episode, we tear apart the conventional wisdom around B2C sales strategy that's causing 73% of founders to lose customers through aggressive, inauthentic tactics. Discover why trying to act like a big company from day one is sabotaging your growth, how a guy selling potato salad...

What if your biggest competitive advantage is thinking thirty years ahead while everyone else scrambles for quarterly wins? In this game-changing episode, we sit down with Adam Torres, co-founder of Mission Matters Media Platform, who pivoted from managing $500 million in assets to building one of the largest content catalogs in entrepreneurial media. Discover why he's betting his entire futur...

What if everything you've learned about SMART goals is actually making you dumber? Ninety-two percent of people abandon their New Year's resolutions by February—and it's not because they lack willpower. It's because traditional goal-setting frameworks were never designed for the chaotic reality of entrepreneurship. In this episode, we sit down with Leanne Linsky, a stand-up comedia...

What if everything you know about getting found online is backwards? Most founders waste thousands on SEO tactics that never work, chasing high-volume keywords while ignoring the questions customers actually ask before they buy. In this game-changing episode, we sit down with Andrew Laws, founder of Yeseo.io and host of the Business Amplifier podcast, who's been cracking the SEO code for over 24 y...

What if everything you know about growth hacking is completely wrong? In this raw, unfiltered episode, Chris Franks, Stephanie Hayes, and Anthony Franco tear apart the Silicon Valley mythology around growth hacking and reveal what actually moves the needle. Forget the overnight viral dreams—73% of startups fail because they can't find product-market fit, not because they lack clever tactics. T...

What if the very traits that make you a successful founder are slowly destroying your company? In this raw and revealing episode, we dive deep with serial entrepreneur Cory Blumenfeld, who's navigated three successful ventures and two exits, about the toxic behaviors that can derail even the most promising startups. Discover why 70% of startup failures stem from founder-related issues rather t...

What if your financial anxiety isn't weakness—it's your brain protecting you from disaster? Dwight R. Heck transformed from paycheck-to-paycheck struggle to helping thousands of entrepreneurs master money psychology over 23 years. This episode reveals why 78% of business failures trace back to personal financial stress, not business problems. Discover the hidden "money monsters"...

What if the sales process you're so proud of is actually driving away your best prospects? Most founders build elaborate sales machines that prioritize features over feelings, scripts over service, and closing over caring. The result? Ghosted prospects and frustrated founders wondering why their "perfect" process isn't working. In this eye-opening episode, we sit down with sales...

Ever wonder why 70% of million-dollar businesses never reach ten million? The brutal truth is that the scrappy hustle that built your company is now choking it to death. In this game-changing episode, we sit down with Derek Fredrickson, founder and CEO of The COO Solution, who reveals why founders become their own worst enemy once they hit seven figures. Discover the uncomfortable reality that you...