Catherine Alonzo

How to Change the World

Business EN ↓ 205 episodes

Welcome to our podcast, How to Change the World, where we dive deep into the world of changemaking leadership! Whether you're leading an organization, a political campaign, or a community cause, this podcast is your go-to resource for creating impactful change. We'll bring you engaging stories and actionable tips from our team and inspiring guests who are making waves in their communities. Tune in for clear takeaways and practical advice to elevate your impact through powerful storytelling. Stories change the world - let's help you tell yours.

Author

Catherine Alonzo

Category

Business

Podcast website

javelina.co

Latest episode

Jul 1, 2026

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Episodes

Ep. 205 - Behind the Rename: Risks, Rewards, and Lessons Learned 01.07.2026

Catherine Alonzo is joined by leaders from Affirm Sexual and Reproductive Healthcare, Cohere, and Prisma Community Care to explore what it really takes to successfully rename an organization. A name carries history, identity, and purpose. While renaming can create opportunities for growth, clarity, and stronger community connection, it also requires navigating change management, stakeholder buy-in...

Ep. 204 - What Your Commute Reveals About Your City with Urban Planner Nick Martell 17.06.2026

Catherine Alonzo is joined by urban planner and educator Nick Martell to explore how zoning, housing policy, and transportation planning shape the communities we live in. Decisions made by planners and policymakers influence everything from housing affordability and traffic congestion to sustainability, economic opportunity, and community connection. This conversation explores how change happens a...

Ep. 203 - The Power of Rebranding and How to Get It Right (From Leaders Who've Done It) 03.06.2026

Rebranding can feel like a surface-level change. A new logo, a new color palette, maybe a refreshed website. But in practice, it goes much deeper than that. In this episode, Catherine brings together three social change leaders to share what it really looks like to go through a rebrand, why they chose to do it, and what powerful outcomes it created for their organizations. From community safety an...

Ep. 202 - Why Isn't Our Marketing Working? (And How to Make It Work Without Doing More) 20.05.2026

If your marketing isn't working the way it used to, it's easy to assume the answer is to do more. More posts. More emails. More campaigns. More everything. In this episode, host Catherine breaks down why that instinct often leads to burnout instead of results and offers a clearer way to diagnose what's actually going on. She introduces the two root issues behind most marketing challenges: a brand...

Ep. 201 - Write a Book That Changes the World: A Conversation with My Publisher, Jesse Finkelstein 06.05.2026

Writing a book can feel overwhelming, with so many paths, so many unknowns, and no clear place to start.   In this episode, Jesse Finkelstein, co-founder of Page Two (the publisher of Catherine's new book) pulls back the curtain on the publishing process and what it really takes to create a book that matters. They explore the different publishing paths available today, why hybrid publishing is gai...

Ep. 200 - The Fight for Immigrant Rights: Then, Now, and What's Next with Luis Ávila 15.04.2026

If you've ever wondered what it takes to keep imagining a better world while everything around you feels on fire, this conversation is for you.   For the 200th episode of How to Change the World, Luis Ávila returns to the podcast to talk about immigration advocacy, power-building, and what this moment demands of changemakers. We explore the long arc of immigrant rights work in Arizona and across t...

Ep. 199 - Ending Homelessness Starts with Housing: A Conversation with Mike Shore 01.04.2026

Challenges related to housing and homelessness can feel too big, too complex, or too stuck to solve. This conversation offers a clearer view of what real progress can look like.   Mike Shore, President and CEO of HOM Inc., joins me to talk about what it takes to move one of our most urgent community challenges forward. We discuss why housing is the solution to homelessness, what people often misun...

Ep. 198 - A Look Behind The Book: The Making of a Social Changemaker with Claire Louge 18.03.2026

If you've ever wondered how leaders keep going when the work never feels finished, this conversation offers a look behind the curtain.   Claire Louge, Executive Director of Prevent Child Abuse Arizona, joins me to talk about what it looks like to lead change today. In this movingly honest conversation, Claire shares her personal journey moving from chronic self-doubt to developing self-trust, and...

Ep. 197 - Behind The Changemaker's Toolkit with Guest Host Veronica Aguilar 04.03.2026

If the world has started to feel like it's falling apart—and you're wondering what change can realistically look like right now—this episode is for you.   Guest host Veronica Aguilar turns the mic on Catherine Alonzo, regular podcast host and author of The Changemaker's Toolkit, to talk about what led her to write a book "for the frustrated changemaker" and why it feels more timely than ever. Cath...

Ep. 196 - From Disaster to Dignity: Building a Luxury Fashion Brand in Haiti 18.02.2026

If you care about ethical fashion, women's leadership, and what it looks like to build change that lasts, this episode is for you.   Julie Colombino-Billingham, founder of luxury fashion brand Deux Mains, joins me to share how a background in disaster response and a life-changing season in post-earthquake Haiti led her from short-term aid to focusing on long-term economic freedom for Haitian peopl...

Ep. 195 - How to Use Politics to Change the World with Neil Thanedar 04.02.2026

If politics has started to feel like nothing but noise, this conversation offers a different way in.   Entrepreneur, investor, and author Neil Thanedar joins me to talk about his new book Positive Politics. We discuss why politics, messy as it is, is still one of our most powerful tools to create lasting social change. We unpack why negative politics dominates our attention, what positive politics...

Ep. 194 - The 2026 Political Cycle: What to look out for (and some bold predictions) 21.01.2026

2026 is poised to be a chaotic year in politics and elections – with high-stakes consequences. So, what better time to analyze and predict the year ahead with Javelina's resident political experts?    In this episode, I'm joined by Javelina political strategists David Waid and Justin Plumb to unpack what they're already seeing in early 2026 — from fractures within both parties, to how campaigns ar...

Ep. 193 - The Year's Best Books on Changing the World 07.01.2026

What a year of changemaking books taught us about how to drive meaningful impact.    In this special second annual How to Change the World Book Club episode, Catherine is joined by book club regulars Maggie Bauer and Eric DeMarco to share the standout reads of the year, the themes that kept surfacing, and the "book awards" they handed out along the way. From most hopeful to most likely to shift yo...

Ep. 192 - Is Business Becoming Our New Government? With Elizabeth MacBride & Seth Levine 17.12.2025

If it feels like corporations have more influence than elected officials right now… you're not imagining it.   Authors Seth Levine and Elizabeth MacBride join me to unpack their new book, Capital Evolution: The New American Economy — and the argument that we're living through a major transition in American capitalism. They break down how the last 50 years of "shareholder-first" thinking helped con...

Ep. 191 - Hustle has a Shelf Life with Quinn Tempest 03.12.2025

Our culture would have us believe that most any problem can be solved by working harder, longer, faster, more. But what are the limitations of hustle culture and how can we move beyond it?   Brand and business strategist Quinn Tempest helps solopreneurs build businesses that change the world without pounding themselves into the ground. In this insightful episode, she shares what it looks like to b...

Ep. 190 - Read Today, Lead Tomorrow: Sophie Allen Etchart on Tackling the Literacy Crisis 19.11.2025

What if a 10-week, after-school program led by older students could move the needle on a statewide literacy crisis? Sophie Allen Etchart, founder and CEO of Read Better Be Better (RBBB), shares how a simple, peer-led reading model — pairing middle school leaders with younger readers — is helping Arizona students beat the odds in a state where 61% of third graders aren't reading at grade level. Sop...

Ep. 189 - From Crisis to Victory: The Fight to Save Disability Support Services with Brandi Coon and Amy Haley 05.11.2025

What if a 13-year-old could bring lawmakers from both parties to the same table… and win?   Parents, caregivers, and disability advocates flooded the Arizona Capitol this year to stop a funding crisis that threatened essential services for people with developmental disabilities. Two of the leaders in that fight — Brandi Coon, president of Raising Voices Coalition, and Amy Haley, advocate and mom t...

Ep. 188 - Turning Consumer Choice into Global Impact with Fairtrade International's Dr. Arisbe Mendoza 15.10.2025

What if your morning coffee could strengthen entire communities? Dr. Arisbe Mendoza, Director of Global Impact at Fairtrade International, shares how everyday purchases — your morning coffee, chocolate bar, or bottle of wine — can create ripple effects across communities worldwide. From living-income pricing and climate-resilient farming to gender equity and co-ownership by 1.9 million farmers and...

Ep. 187 - The Six Questions To Ask Before You Hire Marketing Support 01.10.2025

The Six Questions To Ask Before You Hire Marketing Support How do you know what kind of marketing help your organization really needs? Too often, changemakers either ask for an outcome ("I need to raise more money") or something too broad ("I need help with social media") — and end up with the wrong fit.   In this solo Changemaker Chat, Catherine lays out six questions every leader should ask befo...

Ep. 186 - How to Nail Your Content Strategy with Kristen Neuendorff 17.09.2025

How do you build a content strategy that actually works — without burning out or getting lost in the noise? Do you ever feel like you're churning out content with knowing if it's truly working? In this episode, I sit down with Kristen Neuendorff, the content strategist behind many of Javelina's client projects, to talk about creating content with purpose. We cover how changemakers can align their...

Ep. 185 - Preparing for a world without job security with entrepreneur Scott Stirrett 03.09.2025

How can we thrive in a rapidly changing world? Canadian entrepreneur, author, and social impact leader Scott Stirrett shares how to thrive in uncertainty—and why reinvention is the new career advantage. From self-compassion over perfectionism to adaptable planning, anti-fragility, generalist "power skills," and building both weak and strong ties, Scott shares practical tools from his book The Unce...

Ep. 184 - Rethinking Marketing ROI: Beyond Revenue for Nonprofits and Social Change Organizations 20.08.2025

Too often, marketing Return-on-Investment (ROI) gets reduced to dollars in and dollars out. In this solo episode, Catherine challenges that narrow view and explores why the impact of marketing is about so much more.   From building community and awareness to shifting culture and shaping long-term behavior, she reframes marketing as a powerful tool for changemakers that goes far beyond short-term r...

Ep. 183 - How to Drive Real Innovation with Dr. Steve Diasio 06.08.2025

In this episode of How to Change the World, host Catherine Alonzo sits down with innovation strategist and educator Dr. Steve Diasio to talk about how we rethink creativity, challenge outdated systems, and foster innovation that actually works for everyone. From breaking down the myths of who gets to innovate to sharing tools for collaboration across teams and sectors, Steve brings clarity and ene...

Ep. 182 - Everyday Habits for Transforming Systems with Adam Kahane 16.07.2025

How do we create real change in a world that feels stuck? A powerful framework to define decision-making roles - especially when the stakes are high. In this episode of How to Change the World, host Catherine Alonzo sits down with renowned facilitator, author, and systems change expert, Adam Kahane to talk about how we move forward when collaboration feels harder than ever. With decades of experie...

Ep. 181 - What Are Democrats Doing? And Other Questions We Get All the Time 02.07.2025

Is the Democratic Party facing a messaging crisis — or something deeper? This episode unpacks the post-election fallout and growing perception that Democrats are out of touch with working-class voters. In this episode of How to Change the World, host Catherine Alonzo sits down with Javelina's own David Waid — co-founder and VP of political campaigns — and political strategist Justin Plumb to dig i...

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