How To Build A Team

How do I win back lapsed guests using Toast POS? In one real Toast account, new guests, returning guests, and total guests all fell 15 percent in the same 30 days. Lapsed guests rose 30 percent. Pam breaks down why that divergence, and not the overall dip, is the real story, plus the win-back sequence to run inside Toast this week. Free Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/r...

There is a report inside your Toast account that almost nobody looks at. It shows you two numbers: active gift cards and inactive gift cards. For one real restaurant account reviewed in June 2026, those numbers were 89 active and 912 inactive. A 10-to-1 dormancy ratio. In this episode, Pam Monteith breaks down why inactive gift cards are a marketing list in disguise, why operators consistently mis...

If you just opened your restaurant, or you are a few months in, this episode is for you. Most new restaurant owners believe that being open and posting on social media is enough marketing. And in the first few weeks, it can feel that way. The novelty does some of the work. But novelty fades. And the guests who walked in during that window, if your Toast marketing suite was off, are gone. No email...

Half of a restaurant's revenue comes from just 7% of its guests, according to new research from Toast and Resy. In this episode, Pam Monteith breaks down what the Regulars Report means for independent restaurants heading into Father's Day weekend, including why loyalty programs roughly quadruple return rates, why regulars book ahead, and the recognition gap that's costing restaurants repeat busine...

Toast launched ToastIQ Grow in May 2026, their own managed marketing service at $499 USD a month. In this episode, Pam walks through exactly what it includes, who it's right for, and the three specific gaps operators won't know about until they're already paying for it. No fluff. Just a straight answer to the question most Toast operators are already asking.   Links mentioned: Free 30-minute Toast...

Toast's Mother's Day 2025 data shows reservations up 319% and steak orders up 93%. Father's Day follows the same occasion pattern. In this episode, Pam Monteith walks through three specific checks inside your Toast account, including Toast Tables, Toast Email Marketing, and ToastIQ, plus the one loyalty setting most operators miss when a big occasion brings in new guests. Free Toast Marketing Acti...

Great Work for Restaurants is here and this is Season 2 EP 1. After an 18-month break, host Pam Monteith relaunches the show with a clear new direction: practical, tactical marketing for restaurant owners on Toast POS in Canada and the US. In this episode: why Pam went all-in on Toast POS marketing, what Toast Email Marketing, Guestbook, Loyalty, and the new ToastIQ AI tool can actually do for you...

Is your website working for your business—or against it? In today’s digital age, having a functional website is no longer optional. It’s a powerful tool that builds credibility, saves time, and gives you a competitive edge.   In this episode of How To Build A Team, I’m breaking down the top three reasons why every business needs a functional website and sharing actionable tips you can implement to...

In today’s episode, we're diving into why Google My Business (GMB) is a powerful yet underutilized tool for local visibility, especially for CPAs, professional service providers, and food and beverage businesses. If you’re looking to reach more clients or customers locally, a well-optimized GMB profile can help you stand out in search results and attract the right people. Join me as I share three...

In today’s episode, we’re diving into a topic that’s all too familiar for CPAs and professional service providers: balancing compliance deadlines with the need to grow your firm. If you’ve ever felt overwhelmed by regulations and time-sensitive tasks, this episode is for you. I’ll be sharing my top 3 strategies to help you stop stressing over compliance so you can get back to focusing on what matt...

In this episode of How to Build a Team, I dive into a challenge many business owners face: the fear of losing your business because you’re stretched too thin and feel like you can’t afford help. It’s an overwhelming feeling, but the truth is, you don’t need a huge budget to get the support you need. Whether you're struggling to keep up with the day-to-day, unsure where to focus your energy, or wor...

Marketing can feel like a black hole sometimes — you’re doing all the things, but how do you know if it’s truly moving the needle? In this episode, we dive into the question that every business owner asks at some point: Is my marketing actually working? If you’ve ever felt lost or unsure about whether your marketing efforts are delivering real results, this episode is for you. I’ll walk you throug...

As a business owner, it’s easy to feel like you need to manage every single task yourself. From answering emails to overseeing social media posts, it can seem like doing everything is the only way to keep things running smoothly. But the reality is that trying to handle it all alone leads to burnout, inefficiency, and slows down your business growth. In today’s episode, we’re diving deep into how...

In this episode of How to Build a Team, Pam Monteith dives into a topic that every business owner can relate to: overwhelm. Whether you’re feeling like you're drowning in tasks or struggling to let go of control, this episode is for you! Pam shares three actionable strategies to help you overcome overwhelm through the power of delegation and smart time management.  Learn how accepting you can’t do...

In today’s episode, we’re talking about a critical decision every business owner has to make: hiring the best person for the job vs. hiring the right person for the job. While many business owners get caught up in credentials and experience, the truth is, the best person on paper isn’t always the right fit for your business. I’ll be sharing my top 3 pieces of advice to help you identify the right...

In this episode of How to Build a Team, Pam Monteith discusses the top 3 critical tasks that business owners should never outsource. If you’re scaling your business or thinking about delegating responsibilities, this episode is a must-listen. Pam breaks down why you need to retain control of your vision and strategy, brand identity and messaging, and company culture and leadership. She also shares...

In this episode of How To Build A Team, we tackle a critical question for every business owner: Are you working in your business or on your business? Understanding the difference between these two approaches can be the deciding factor between burnout and sustainable growth. Join Pam Monteith as we explore: What it means to work in your business What it means to work on your business The key differ...

In this episode, Pam explores a common misconception among business owners: Are likes and comments a true indicator of content effectiveness? She shares a real-life example of a prospect client who finds her LinkedIn content valuable but never engages with it publicly. This leads to an important conversation about focusing on the right metrics to measure success and how content can be working even...

In this episode, Pam dives into the challenges that business owners face when their marketing is working, but growth seems stalled. She shares real-life examples of two clients—both startups, both with physical products, and both following the same marketing strategy—with completely different outcomes. The key? Execution, adaptability, and support. Pam explores the importance of staying committed...

In this episode, we’re diving into the powerful marketing lessons we can learn from one of the world’s most successful companies—Apple. While Apple may be a global tech giant, its core marketing principles are highly applicable to small businesses. In this episode, you’ll learn: The Importance of Simplicity: How keeping your marketing message simple and clear can help attract and retain customers....

In today's episode, we explore a crucial question for every growing business: "Will you stop marketing when you achieve growth?" We'll dive into why it's essential to continue marketing efforts even after hitting your growth milestones and how a Fractional COO can play a pivotal role in sustaining and scaling your marketing strategies.. Key Takeaways: The Importance of Ongoing Marketing: Marketing...

In this episode of "How To Build A Team," we delve into why marketing should be a top priority for every business owner. Alongside building systems and processes and creating a strong team, strategic marketing is essential for business growth and sustainability. Discover why cutting marketing expenses can be detrimental and learn actionable tips to keep your marketing efforts effective without bre...

Description: In this episode, I provide a clear and actionable guide on how to prioritize your digital marketing efforts. Whether you're new to digital marketing or handling it yourself, these tips will help you focus on what really matters. Key Points: Identify Your Goals: Determine whether you want to increase brand awareness, generate leads, or drive sales to guide your marketing efforts. Know...

Description: In this episode, we share three essential time-saving tips for digital marketing. Whether you're a solopreneur or running a small team, these strategies will help you streamline your marketing efforts and maximize your impact. Key Points: Schedule Your Posts in Advance: Use tools like Buffer or Hootsuite to batch content creation and maintain a consistent online presence. Repurpose Co...

Description:   In this episode, we delve into why establishing robust systems and processes is crucial when building a team for your new firm. Join us to explore how these frameworks can drive consistency, efficiency, and scalability in your business.   Key Points:   Consistency and Quality Control: Ensuring reliable outcomes through structured processes. Efficiency and Productivity: Streamlining...