How the Fxck SEO Podcast

Watch on YouTube . Download the Playbook. Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com. ‍ In this episode, we cover: • Growing the Ahrefs blog to 1.5 million monthly visitors • Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels) • How to design content that drives sign-ups (and why you shouldn't waste your time on anything...

This week's marketing leader is Andy Culligan , the CMO of LeadFeeder. ‍ Andy joined LeadFeeder in 2020 and took on the task of creating fresh pipeline and growing revenue through marketing. ‍ In this podcast, he tells the story of cutting the marketing campaign budget to a third (by reducing paid and agency fees) but still getting the same volume of leads. ‍ We learn how Andy and his team put on...

Here's a man who needs no introduction: Eddie Shleyner . ‍ I've been wildly excited to release this episode since I recorded it over a month ago. ‍ I was hanging off of every word the first time and the second time I listened to it back during editing. ‍ Eddie displays his deep knowledge of copywriting in this episode. ‍ Having studied the greats, he seamlessly draws on their experience to deliver...

I'm excited to welcome Danny Gavin to the podcast this week. ‍ Danny's the founder of the Optidge , the digital marketing agency based out of Texas. ‍ In this episode, we discuss Danny's expertise areas: SEO & paid social. ‍ We focus on one social media ad campaign in particular. ‍ Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a cha...

Hello and welcome to the How the Fxck podcast, this week we have an incredible marketing leader, Kris Hughes , who I had the pleasure of grilling about content strategy. Kris has been a senior content creator and content manager for 10 years. Starting off growing a sports blog that evolved into a 15 million visitors a month network of websites, he’s since been a director of content specialising in...

This week, I interviewed Michael Norris, the CMO of YouTech (a Chicago marketing & design agency). He also hosts YouTalk, a podcast about business and marketing, which I was interviewed on a couple of weeks back about how I built this podcast. I can't bring myself to listen yet… This week, we focus on Michael’s work with one of his early clients, Urban Matter, which is a news and entertainment...

This week I chatted to Holly Enneking, the VP of Marketing at Lev . I love Lev. And I want to copy their marketing. So it was awesome to dig into the detail with Holly about their 'All You Need is Lev' brand awareness campaign, which was hugely successful and has helped solidify Lev as a leading SalesForce partner. We start off the podcast talking about channel marketing, which is Lev’s main chann...

This week, I interviewed Rand Fishkin. You may know him as the founder of Moz.com, a company with +$50m in annual revenue that's used by marketers worldwide. He's recently left Moz to found SparkToro so I caught him at the perfect time to ask: what marketing tactics are you using to launch your new startup? He launched earlier this year to a waiting list of 18,000...and we learn what he did to bui...

This week, we interviewed Nadya Khoja, the Chief Growth Officer at Venngage. Nadya joined Venngage when they were a small team of four with (a relatively small) 20,000 organic visitors month. 5 years later they’re a team of 50 with 1.5m monthly visitors, driving 150,000 product signups every single month. We deep dive how they achieved this success, looking at: - Tapping into trending topics to cr...

Thinking of starting a podcast for your company? This is the only podcast you'll need to get started. This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of Casted. Lindsay was VP of Content at Emarsys when she first saw the opportunity that podcasting presented in the B2B space. A podcast can be the fuel behind a powerful, focused content engine. Think about it, jus...

Shhhh 🤫 Casey just dropped the secret to building an influential brand on LinkedIn. Details inside or shared over at the www.thefxck.com weekly newsletter.

"Gosh, it's like you guys are everywhere." Want your ideal customer to say this about you? Then you gotta listen to this week's interview. Stephanie Cox, VP of Marketing at Lumavate drops her entire ABM playbook. I was so excited by her method that I got our team at SentiSum to start doing this straight away, resulting in me reaching out to Fred Perry with a video of me playing tennis (badly) whil...

It is not a risk to be different, it's a risk to fit in. This week I have a genuinely exciting guest: Louis ‘bonjour bonjour’ Grenier, the host of the marketing podcast Everyone Hates Marketers. He’s interviewed the likes of Seth Godin, Rand Fishkin, and Neil Patel in more than 160 interviews and is also a Senior Marketing Strategist at HotJar. In this podcast, we talked about radical differentiat...

This week on the How the Fxck podcast we have a KILLER interview with Todd Clouser. In the last few years, Todd has built up a Youtube channel with around 550,000 subscribers. And it’s growing at a rate of 15-20k new subscribers per month. If you wanna know how to do this for your business, then you’re in luck because Todd’s come on the podcast to share his secrets in detail. We go over a 4-step p...

This week's interview is with Jonny Plein , founder of Global Savings Group acquisition, Pouch . Pouch is a browser extension that automatically applies voucher codes at checkout, reducing basket abandonment for brands and finding the best deals for users. Pouch works with most of the largest UK brands and has around 150-175k weekly active users (!). In this interview we discuss: - Getting in +150...

This week we interviewed Ian Luck , VP of Marketing at CustomerGauge . They've done some incredible things in the past few years, including: • Creating a category: Account Experience. • Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more. • Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC. • Taken on goliath competitors. W...

This week on the How the Fxck podcast, we have a true marketing leader: Paula Monteiro. Paula is Head of Marketing at Wikitude, which has been a leader in the augmented reality (AR) world since 2008. Working with clients like Jim Bean, Nissan and Herbal Essences, Paula and her teamwork to build value-adding, brand-building experiences using AR. I was lucky to grill Paula on AR, well, specifically...

This week we catch up with serial founder, Ariana.  She's a passionate storyteller and an expert in creating multisensory experiences. a big believer in the founder-activist.  In this episode, we talk about customer experience .  You could not get a more passionate speaker to discuss branding, storytelling, purpose and founder activism. This is a must-listen if you want to get inspi...

Today's interview is with Devon O'Rourke, founder of Fluvio, the product marketing consultancy. We discuss the fundamentals of a successful product marketing team so that you can improve both your product and marketing metrics. This was a great chat, full of stories from Amazon and Etsy, so make sure you come back for the full podcast when you get a moment. Until then, here is a summary of the ins...

This week, I am interviewing Dan Ritzke , the founder of Third Act Marketing, a marketing consultancy that helps businesses clarify their messaging and tell a better story so that their marketing efforts are not wasted. In this interview, Dan and I dive into his area of expertise: messaging. We cover examples of good and bad messaging, as well as the common mistakes he sees and how you can make su...

This week's interview on the How the Fxck podcast is with Gareth Morgan, Founder of one of the UKs largest marketing agencies: Liberty Marketing. Gareth regularly speaks to audiences about SEO, PPC, and other marketing strategies, and after his +15 years of experience in SEO he is uniquely qualified to do so. We conquer the world of SEO today. Covering onsite and offsite SEO, from content optimisa...

This weeks interview is with MJ Peters , VP of Marketing at FireTrace and host of The Industrial Marketer Podcast. MJ has worked in manufacturing companies her whole career across product and marketing. She’s largely a self-taught marketing leader, and she’s a pro in marketing strategy and inbound demand generation. In this interview, we start with MJs career and the differences in marketing in ma...

Finn Lagun is the Co-founder & CMO at Pasta Evangelist, a high-growth fresh pasta delivery company in the UK. Back by the biggest names in retail (Harrods, M&S, Ocado), Pasta Evangelist has raised more than £5m from investors. In this interview we talk about the startups' growth journey, before moving on to Finn's tips on building a brand through content, PR, and events - the examples are...

This week’s interview is with Gaetano DiNardi , the Director of Demand Generation at Nextiva – a tech company that was recently voted in the top 100 companies to work for by Glassdoor. Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at...

This week’s interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands like Converse, Nike, Google, and Gucci. We use Ocean Bottle as a case study to talk about building a brand. We look at the four truths: consumer, category, culture, and company, and how we can weave a threa...