How the Fxck SEO Podcast

Jake Stainer joined Typeform in June 2015 as employee #29. In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers. By the time he left just 3.5 years later? Typeform had: 10x the employees Grown to $13M in ARR Grown their SEO channel to $3M in yearly lifetime value revenue In this week's SEO case study, we hear how a growth marketer scales SEO. --- Read th...

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.  And the best thing? Revenue results. It's driving *actual* revenue results.  Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.  On the podcast this week, I've got Hotjar's SEO content...

My guest this week built the most successful Retro Gaming website around today. In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks. It's extraordinary to think that Brandon's background is in video production. He's not an SEO by trade, he only jus...

This week, I catch up with a world-class content strategist, Jakub Rudnik.  Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer. Now, leading content at Scribe, I catch up with Jakub to hear how his team built...

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. 🤯 How on earth did they... Well, in short, they: Learned how to build efficient content operations (scaling from 4 monthly blogs to 40) Leveraged programmatic SEO to scale production even further All without a drop in quality. Interesting. 🤔 Thi...

Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years. In this episode, we deep dive Samantha's story, including everything from the number of blog posts created to how to monetize organic traffic. The highlights: How to choose your niche How to monetize a website Mistakes to avoid when pursuing your own niche blog Three things p...

Grab the full strategy guide here. Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content. They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points. Now, Monday.com drives over 1.2M visitors to its site every month. We were fortunate enough to have the engineer behind this strategy, Brad Smith , w...

This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford. Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process.  The challenge I handed Brendan was that I have 2 people on my team...

Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn. In the episode, Tim shared the details behind an extremely impressive growth story. For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning £13.5 million in revenue via SEO. That's what we call high-value search marketing. 🚀 We...

Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago. You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson. With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeople and 30 marketers and continue to grow quickly....

This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast. Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership. From articles on the latest SEO trends through to frameworks, models, and predictions for better content, their thought leadership just hits the nail on the h...

This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space. Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting). The content is healthcare focused, which makes it particularly difficult to rank. YMYL content is the type that features on healthcare, f...

In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months. You'll learn the fundamentals of Maeva's Foundation-Growth-Scale SEO framework which you can take away, copy and apply at your startup. Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'...

Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating stories from his time as an SEO Director at companies like Atlassian, Shopify, G2, and DailyMotion. Don't like taking notes? Read the story written up here and every week for $8 per month. You'll also get...

This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona.  George and his team wrote close to 100 blog posts, driving 20,000 organic keywords—1,500 of which were in position 1-3. We'll look at how to choose keywords that drive revenue growth, but also build enough authority in the eyes of Google to win them. We'll look at query types and which to go for.&nbs...

In this week's How the F*ck episode, I caught up with the expert in PR-based link building: Fery Kaszoni, the founder of the fast-growing link building agency, Search Intelligence. Together, we'll walk you through three PR campaign strategies that Fery has used to, at one point, drive +100 backlinks from famous newspapers in one weekend. Expect a whirlwind ride through these key points: How the PR...

How the F*ck SEO kicks off with an interview with the awe-striking Dimitris Drakatos . After stints at leading tech companies like Workable and Revolut, Dimitris joined Peanut to build their organic growth engine. And, what a wild ride it’s been. In 12 short months, the Peanut blog has exploded from 400 monthly visitors to 2.3M. This kind of growth is extraordinary even in the world of exponential...

Subscribe to the newsletter over at www.thefxck.com. This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round). We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound...

“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.” In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth. We deep dive into a couple of blog post examples t...

This week's How the Fxck interview is with the incredible Anthony Kennada, CMO at Hopin. Anthony was the first marketer and founding CMO at Gainsight, which grew to $100m ARR and sold for over $1bn to Vista in 2020. At the time of recording this episode, Anthony had just joined Hopin, the explosively fast-growth hybrid events management platform. (Hopin is the fastest growing SaaS business ever wi...

Subscribe to the newsletter at www.thefxck.com. In this week's podcast, we talked to the founder of Planable, Xenia Muntean. Planable is a social media collaboration and management used by marketers to plan, collaborate, approve and schedule their social media posts. Planable boasts clients like Social Chain and the United Nations. So, in this episode, we deep dive into the content strategy used t...

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Subscribe to the weekly marketing newsletter at www.thefxck.com. In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić , founder of AWW App . Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍ In this episode, you'll learn how they grew to 1.5 million monthly users, what market...

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com. It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic . ‍ In the episode, we dig into the Funky Marketing success story. ‍ Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone. ‍ If you want to replicate his success on one of your projects, startups or marke...

Download the written playbook on www.thefxck.com. ‍ This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro. ‍ We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs ungated; inbound vs outbound. ‍ But the main topic...