How The F**k Did You Get That Job?

In the world of business, it's easy to assume that being the market leader is the ultimate goal. After all, who wouldn't want to dominate their industry and enjoy the spoils of success? But there's a compelling case to be made for the advantages of being a challenger brand - a company that may not be the top dog, but is hungry, agile, and ready to shake things up. As Marissa Solis, SVP of Global B...

On the latest episode of "How The Fuck Did You Get That Job", we sat down with Heidi Anderson, a trailblazer who's gone from a small Danish town to the upper echelons of Silicon Valley. As the current CMO and CRO at Nextdoor, Heidi's journey includes impressive roles at Google and LinkedIn, where she played a vital part in driving these tech giants to new heights. Heidi grew up i...

Picture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being a generalist or a specialist. To help us navigate this tricky terrain, we brought in Charlotte Mostaed, the CMO of Health-Ade Kombucha. Charlotte's got a multidisciplinary background...

Picture this: you're a marketing mastermind, perched atop your throne of brilliant ideas, ready to take on the world. But wait, what's that sound? It's the drumbeat of artificial intelligence, marching steadily toward your kingdom. Do you cower in fear, clutching your trusty whiteboard marker? Or do embrace your new robot overlords and use AI as your secret weapon in the battle for mar...

In this super fun, super insightful interview (which we did on a yacht!?), we sat down with Olivia Donnan, VP of Branding Communications at YOTEL, to dive into her career journey and philosophies about how to stand out and build a world-class global brand in hospitality. From her early dreams of becoming an actress to navigating the multicultural nuances of international business, Olivia shares th...

In this fascinating interview we cover: - Embracing New Platforms for Engagement: At NYC FC, Lauren harnessed the power of new platforms like TikTok for influencer marketing, highlighting the need to adapt to changing media landscapes for brand visibility and engagement. - Innovation in Agency Partnerships: Lauren discussed the evolving dynamics between brands and agencies, stressing the importanc...

Welcome to another episode of How the f**k did you get that job?" This week, we're excited to sit down with Jinal Shah, the GM and CMO of Zip US, a digital financial services company making credit accessible to as many people as possible. If you've ever been part of an exhilarating, fast-paced (aka f**king crazy) startup, you know that roles are often as flexible as they are demanding...

Liz Simon took an unexpected route to her current role as Chief Operating Officer of premium coworking company Industrious. Early on, she had her sights set on changing the world through politics and policy. The self-proclaimed "super nerdy" teen was obsessed with civil rights and dreamed of directing impact through the law. She charged ahead to Cornell then the University of Michigan La...

Imagine stepping into the world of marketing with a sociology degree in your back pocket, ready to decipher the hieroglyphs of consumer behavior like some sort of modern-day Indiana Jones, minus the whip and the fear of snakes. This is the story of Jenny Zirinsky, Global SVP, Marketing, Communications, & Media Transformation at Colgate-Palmolive, whose career trajectory makes the Golden Record...

Liz Crisafi took an unexpected route through the worlds of broadcasting, marketing, and advertising before she landed in hospitality as the Global Vice President of Integrated Marketing at InterContinental Hotels Group. But her passion for storytelling and people has been a constant driving force. After initially pursuing broadcast journalism in college and losing her Southern accent along the way...

When it comes to great marketing, community colleges don’t often come to mind. Yet these schools excel at outreach. How? By grasping basics other marketers forget. ‍ So, we grabbed a room at the Museum of Ice Cream and sat down with Juliet Hidalgo, the Director Communications and Marketing for the Los Angeles Community College District. Here’s what she had to say. __ HTFDYGTJ is presented by OpenF...

Remember playing with Barbies for hours of fun? If you’re a parent now, you probably hard passed on buying your kid the doll you enjoyed years ago. “Lame,” “not with it,” and “gives girls wrong ideas” are feelings about the 60-year-old toy. And, if you saw the Barbie movie last year, you know exactly what we’re talking about. But let’s dial back the clock a bit to break down what marketers can lea...

Marketers these days are constantly spinning their wheels with ad platforms and algorithms that seem impossible to tame. But what if I told you true marketing magic stems from understanding human emotions?‍ In this episode of “How The F**k Did You Get That Job”, we sat down with Erin Levzow, CMO of the dazzling Museum of Ice Cream and 25 year veteran driving digital marketing strategy for iconic b...

Picture this: you're scrolling through the Miami Dolphins' social feeds. You expect to see the usual suspects - the star quarterback, the lightning-fast wide receiver. But wait, what's this? A long snapper getting the spotlight? That's right. In a bold move that might seem like a social media sin, the Dolphins focus on the team rather than the stars. It's all about the collecti...

In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, Amanda Rassi, a seasoned marketing professional, shares her career insights, tracing her path from Procter & Gamble to Michaels. Amanda delves into the challenges and triumphs of driving change at a massive corporation like Kroger, highlighting the significance of a dynamic data science team and building...

In this episode of the podcast, we had the privilege of sitting down with Delu Jackson, Chief Marketing Officer and Executive VP at ADT. Delu shares insights and stories from his remarkable career journey, spanning iconic brands like Nissan, McDonald's, and Kellogg's, before landing at ADT. He highlights the power of networking, reinvention in marketing, the profound impact of ADT in ensur...

In this enlightening episode, our host dives deep into the journey of Vera Koch, the SVP of Marketing at Happy Head, a company dedicated to combating hair loss. Vera discusses her academic and professional endeavors leading her to entrepreneurship. She passionately shares how Happy Head is transforming lives by restoring confidence in individuals experiencing hair loss. The conversation touches up...

In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is the marketing expert, Nick Karrat. Nick opens up about his early career beginnings and the significance of the brand's halo effect on a resume, particularly referencing his pivotal years at AT&T. The conversation segues into the riveting backstory of Tommy John, emphasizing the genuine hu...

In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is none other than Ethan Braden. Ethan shares his extraordinary career journey, from his early days as a pre-med student to becoming a successful marketer in the pharmaceutical industry and, ultimately, his transition to Purdue University. The conversation delves into the art of marketing, the trans...

In this episode of "How the F**k Did You Get that Job?" hosted by David Jaffin, listeners are treated to an engaging conversation with a dynamic guest, Rema Vasan, who has embarked on a fascinating career journey spanning various industries. The discussion explores Rema's transition from advertising to digital marketing, highlighting the power of adaptability and creative thinking. R...

In this episode of "How the F**k Did You Get That Job?," host David Jaffin sits down with Timo Pelz, VP of Business Marketing at Reddit, to unravel an intriguing career journey that took him from the world of advertising agencies to tech giants like Facebook and Instagram before landing his current role. Through candid and captivating storytelling, Timo shares pivotal moments and lessons...

Join us in this episode of "How the F**k Did You Get That Job?" as we sit down with Martin Jaskolowski, a luminary in luxury brand marketing. Martin takes us on a fascinating journey from his beginnings to his illustrious roles at iconic brands like Aston Martin. Delve into the inner workings of the luxury marketing world as Martin shares how he transformed marketing strategies, navigate...

In this episode of "How the F**k Did You Get That Job," host David Jaffin sits down with Mike Wente, the Chief Creative Officer at Verizon, to uncover the fascinating journey behind his career. Mike shares his story, from humble beginnings in the Midwest to his unexpected move to New York City, and ultimately, how he landed his role at Verizon. Along the way, they discuss the evolution o...

In this episode of "How the F**k Did You Get That Job," our host sits down with James Thompson, the COO of Heineken. With a background in English literature and a flair for business, James takes us through his unconventional journey. Starting from his university days, he discovered a passion for persuading people and quickly found his niche in marketing. James shares his experiences from...

In a captivating episode of "How the F**k Did You Get That Job," Diana Scholz, a seasoned communications executive at Bayer, takes listeners on a journey through her unconventional career path. From her humble beginnings and transformative internship to her current leadership role, Diana emphasizes the power of embracing opportunities with a learning mindset. She shares insights into Bay...