How She Did That

Ever feel like your team members just can't seem to read your mind? You've explained the process a dozen times, yet somehow the work still comes back nothing like what you envisioned? Today, I dive deeper into one of the five crucial steps to remove yourself as the bottleneck in your online agency: documentation. Building on my recent YouTube video comeback, I explain why documentation is essentia...

From 7-Figure Agency to Full-Time Coaching: A Story of Following Your Gut After a brief hiatus since August, I'm thrilled to return with a deeply personal episode where I share my journey of making one of the biggest decisions in my business career - sunsetting my successful 7-figure agency, The Launch Guild, to fully embrace my passion for coaching. Key Episode Highlights: The evolution of my bus...

In this episode of HSDT, I had the pleasure of interviewing Anne-Marie Rose, an online business strategist and offer alignment expert with a wealth of experience in helping service-based leaders scale their businesses with clarity and confidence. Anne-Marie shared valuable insights on how she leverages high impact workshops to book out her online agency and attract high-ticket clients. During the...

Do you have trouble creating and holding your business boundaries? As service providers, it can sometimes feel hard to enforce the boundaries that we’ve created but then, when we don’t, we often feel taken advantage of and burned out. Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads agency and how important she’s found building bou...

In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency. Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the project. It creates time efficiency&nbs...

In this episode of the How She Did that Podcast, we’re welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strategies.  Melissa says these awareness tools ca...

In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on. In this episode, we break down: The five questions to ask yourse...

In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making. I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, No...

In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP. SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients. In this episode you'll learn: The...

In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship. Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures...

In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too). Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart. 1 - Mastering Dele...

In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to...

Have you heard about the brand new membership community for agency owners that I just launched? It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors! >>> Click Here To Learn More About The Membership & How To J...

In this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for g...

In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight o...

In this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from “agency-fying” your offer, hiring...

In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money ! Seems kind of obvious, right? But obvious doesn’t mean easy or guaranteed. It takes work and it requ...

We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopre...

Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than expansion. A lot of you may be wondering what th...

Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely ado...

Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working more behind the scenes, stop being client-facing,...

This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn’t always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether you are a newer agency owner or more seasoned lik...

Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared.  This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus...

Today’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business while experiencing health issues like, for example,...

Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard. Believing that sharing knowledge is the only way to help us create gen...