How She Built It

Most entrepreneurs think their profitability problem is a sales problem. It's not. Carly Weber business consultant, multi-million dollar business owner, and former bookkeeper who's seen inside hundreds of businesses says the real leak is almost always invisible until someone with the right lens looks at the numbers. In this episode, Carly breaks down exactly what's going wrong for business owners...

She fostered 77 children, lost her identity, found God on a hallway floor and then built a $6 million business by telling the truth about it. Christine Marie is a cortisol and hormone health coach, Amazon triple-bestselling author, top 2% podcast host, and one of the most authentic voices in the women's wellness space. In this episode, she pulls back the curtain on the messy, non-linear path that...

Most entrepreneurs are waiting for the money to come in before they set up the systems. That's exactly why the money never comes and this episode's guest is here to flip that script completely. Karyn Medeiros is the CEO and creator of Rich Girl Habits a framework built on the mindset, money habits, and daily practices that actually move the needle in business and life. She went from broke in her 3...

What if the reason your business feels so exhausting isn't your work ethic, it's your design?! Alyece Smith is an ADHD business coach, TEDx speaker, founder of Socially Ausome, and author of the brand new book Flow-First Thinking . She spent years burning out in her own business before realizing the problem wasn't her it was that she was trying to run a business built for someone else's brain. In...

What if one promotion could carry your business for an entire year? That's exactly what Sophie Bel, owner of Peak Bloom Spa in St. Petersburg, Florida, built and it didn't happen by accident. Sophie went from a solo esthetician with one room and a free booking system to running a multi-room spa with a full team, doubled memberships year over year, and a single Black Friday event that brings in $15...

What happens when your content goes viral… but your business isn’t ready? When Shannon first started creating content on TikTok, she quickly experienced what many creators dream of, a viral video. But with 800 comments overnight and no funnel in place , she realized something important: Views don’t build businesses. Infrastructure does. In this episode of How She Built It , Shannon shares how she...

Most people see the 700,000+ followers. The 30,000-person team. The $10M+ organization. What they don’t see? The infrastructure underneath it. In this episode of How She Built It , Holly Lynn breaks down how she went from running an Etsy shop to leading one of the largest organizations in her industry and how she engineered duplication that actually scales. We cover: • How she built a content rhyt...

If you’re building something powerful but your backend feels messy, manual, or stuck in spreadsheets… this episode is for you! In this episode I sat down with Mickela, founder of Glaciers to Grapevines, a luxury retreat company curating transformational experiences for high-achieving women in Italy, Morocco, and beyond. When we first connected, her vision was clear. The demand was there. The retre...

What actually goes into building a successful business?! Not the highlight reel. Not the “just believe” version. Not the marketing hacks. The real build. The backend decisions. The structure. The moments that almost capped growth. The systems that changed everything. How She Built It is a weekly sit-down with women who didn’t just grow, they built. Hosted by Karrie Augustine Boyle, CEO of Automate...