Brett Essman
How in the Hell?
Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.
Where to listen?
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Episodes
How in the Hell? Eric Hansen 22.12.2025 29:49
Join me and Eric Hansen as we discuss the Jackson Hole Tag Responsibly, which he created at while at Colle McVoy. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work. You can find the work we discussed here: https://www.contagious.com/en/article/news-and-views/...
How in the Hell? Myra Nussbaum 21.11.2025 31:58
Join me and Myra Nussbaum as we discuss the renowned Miller Lite Cantroller campaign, which she spearheaded while at DDB. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work. You can find the work we discussed here: https://www.oneclub.org/awards/theoneshow/-a...
How in the Hell? Aisha Hakim 29.10.2025 53:30
In this episode, Aisha and I delve into her experience creating her first Super Bowl commercial for Hyundai as a junior creative. We explore the team's challenges, their creative process, the dedication that drives their consistent delivery of outstanding work, and how to master your craft. You can find the work we discussed here: https://aishamadeit.com/nice/
How in the Hell? Cameron Day 22.10.2025 31:11
In this episode, Cameron and I delve into his iconic work for Shiner Beer, exploring its journey into the world. We discuss the challenges the team encountered, their creative process, and the drive to consistently produce exceptional work. You can find the work we discussed here: https://www.iamcameronday.com/work#/nacht/ Cameron Day is the author of The Advertising Survival Guide trilogy — Chew...
How in the Hell? Trailer 19.10.2025 0:38
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