Natalie Holloway and Lana Elie

Hot Takes Big Stakes Business

Business EN ↓ 42 episodes

The real-world highs and lows of building a business—from early ideas scribbled on napkins to multimillion-dollar raises and the pivotal moments in between. Hosted by serial founders Natalie Holloway (Bala) and Lana Elie (Floom). We explore the unfiltered truths most founders are too polished (or too cautious) to say out loud. No hype, no jargon—just honest conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing. Each week, Natalie and Lana sit down founder-to-founder to share sharp insights, fresh perspectives, and the kind of candor you...

Author

Natalie Holloway and Lana Elie

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jun 3, 2026

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Episodes

She Dropped Out of Harvard to build a Sustainable Brand Surpassing $300M in Lifetime Sales | #41 03.06.2026

Sarah Paiji Yoo, founder of BlueLand, shares how she went from Harvard and Wall Street to building a $400 million sustainable cleaning brand. She opens up about raising $35 million in venture capital, cutting $1 million per month in Meta ads, and choosing profitability over growth at all costs. This episode dives deep into product market fit, retail strategy, sustainability, and the mindset requir...

Building a Yoga Studio Empire w/ Sarah of Y7 | #40 06.05.2026

Sarah, founder of Y7 Studio, shares the real story behind building one of the most recognizable boutique yoga brands in the country. From starting as a scrappy pop-up in Brooklyn to scaling to 15 locations, raising private equity, and surviving 18 months with zero revenue during Covid, this episode dives into the highs, lows, and hard decisions behind the scenes. She opens up about leadership, cri...

How MERIT Grew To $200M in Only Five Years | #39 29.04.2026

MERIT Beauty grew from launch to over $200 million in sales in just five years, without a hero product, heavy discounting, or chasing marketing trends. In this episode, the CMO shares how they built a minimalist beauty brand for millennials and Gen X by rejecting industry playbooks and focusing on trust, pricing psychology, and diversified marketing. From launching during COVID to engineering risk...

The Fundraising Playbook: Build FOMO & Close Fast | #38 22.04.2026

Raising money is not just about a pitch deck, it is about psychology, momentum, and strategy. In this episode, we break down what really happens during a fundraising round, from shifting your mindset to building FOMO and closing with urgency. We share tactical advice on structuring your 90-day raise, managing investor energy, and positioning yourself as the opportunity, not the beggar. If you are...

The Brand Turnaround Playbook & Other Marketing Tips | #37 15.04.2026

Oli Walsh shares his journey from launching a fashion agency at 23 to scaling Aritzia from $250 million to $1 billion in revenue. He breaks down the real mechanics of brand turnarounds, including how Gap rebuilt cultural relevance through a full 360 transformation. This conversation dives into growth strategy, collaboration, leadership, and why most brands focus on the wrong things. If you want to...

How a Life Coach Completely Changed My Life | #36 08.04.2026

What does a life coach actually do, and how is it different from therapy or business coaching? In this episode, we break down the real-life impact of working with a life coach, from overcoming overwhelm to creating better systems at home and work. We share practical tools like time and energy audits, mantras, mindset shifts, and learning how to say no. If you are a founder, parent, or anyone feeli...

How Perelel Became the Brand Every Woman Is Talking About in Prenatal and Hormone Health | #35 01.04.2026

Alex Taylor shares the raw, unfiltered journey of building a women’s health company from scratch. From burnout and an autoimmune diagnosis to bootstrapping through a pandemic while pregnant, she reveals what it really takes to launch in a crowded category and raise $27 million. This episode dives into fundraising realities, subscription strategy, retail positioning, and the mindset required to win...

How Much To Pay Yourself As A Founder, And Five Ways to Make Supplementary Income | #34 26.03.2026

Founder compensation is one of the most asked and least discussed topics in startups. In this solo episode, I break down real 2025 salary data, what bootstrapped and VC backed founders actually pay themselves, and the formula I used at every stage of growth. I also share the uncomfortabletruth about the first three years and how to diversify your income without hurting your company. If you are bui...

How a Linkedin DM led to the $400M sale of Beyond Yoya with Co-Founder Michelle Wahler | #33 18.03.2026

Michelle Wahler built Beyond Yoga from the ground up with no outside funding and a mission rooted in body positivity and inclusivity. What started as a wholesale activewear brand grew steadily and profitably for 16 years before Levi’s acquired it for over $400 million. In this episode, she shares the full story, from early design days and financial setbacks to negotiating the deal and navigating l...

The 10 Tools You Actually Need to Run a Business 11.03.2026

There are thousands of tools out there promising to grow your business, but most of them will drain your budget and lock you into contracts you regret. In this episode, we break down the tools we actually use across finance, ecommerce, social media, and wholesale. We share lessons from overspending, signing long contracts, and cleaning up a bloated tech stack. If you are starting or scaling a busi...

Clean, Cool, and Profitable: Scaling a Modern Skincare Brand w/ Allison Mcnamara of Mara Beauty | #31 04.03.2026

Allison McNamara, founder and CEO of Mara Beauty, shares how she transitioned from entertainment host to building an award-winning clean skincare brand powered by algae. She breaks down landing Sephora, scaling without traditional VC funding, influencer marketing strategies that actually convert, and what sustainability really means in beauty. This episode is packed with tactical advice for founde...

Things You WON’T Learn In Business School | #30 25.02.2026

What are the real lessons you will never learn in business school? In this episode, we break down the unfiltered truths about building a brand, from mastering distribution and prioritizing repeat customers to embracing speed over perfection. We talk about how a founder’s role constantly evolves, why longevity beats hype, and what it really takes to survive the highs and lows of entrepreneurship. I...

Blood Injections, Korean Skincare, and the Beauty Trends That Actually Work w/Vanessa Lee | #29 18.02.2026

Vanessa Lee, founder of The Things We Do, shares what really works in modern aesthetics, and what needs to stop. From facial balancing and bio stimulators to Korean skincare innovation and private equity lessons, this conversation dives deep into beauty, business, and self confidence. Vanessa also opens up about her own surgeries, GLP-1 weight loss, and why natural enhancement always wins over tre...

Demystifying Writing A Book & How to Sell it to a Publisher | #28 11.02.2026

What does it actually take to write and publish a business book? In this episode, Natalie breaks down the full journey from idea to pitch to landing a publisher and preparing for launch. She shares how she structured the book, navigated the publishing process, handled preorders and marketing, and balanced writing with running a company and being a mom. If writing a book has ever felt overwhelming...

How Beautyblender Revolutionized Makeup (and Built a Category) with Rea Ann Silva | #27 04.02.2026

The Beautyblender is one of the most recognizable makeup tools in the world, but its origin story is rarely told. In this episode, founder Rianne Silva shares how she created the iconic pink sponge out of necessity while working on early HD television sets as a single mother. She breaks down the struggles, mistakes, knockoffs, and mindset that helped her build a category-defining brand while keepi...

How to Raise Money and Not Give Away Any Equity With Natalie Holloway Of Bala | #26 28.01.2026

Raising money without investors sounds impossible, but this episode breaks down exactly how it was done. From having only a few thousand dollars left to needing $40,000 for production, this is a real behind the scenes look at choosing Kickstarter over traditional funding. We talk through fear, strategy, and the practical decisions that made the launch work. If you are thinking about crowdfunding,...

How Superordinary Cracked TikTok Shop w/ Julian Reis | #25 21.01.2026

Julian Reis shares how he went from investment banking to building Skin Laundry into a global laser facial brand with 68 locations. He breaks down the early mistakes, pricing lessons, and why scaling too fast almost killed the business. Julian also reveals how Super Ordinary predicted the rise of social commerce years before TikTok Shop took off. This episode is packed with real founder lessons on...

10 Habits That Quietly Compound Into Massive Success | #24 14.01.2026

What actually separates successful founders from everyone else? In this episode, we break down 10 real habits that consistently show up in people who build lasting, high growth companies. From trusting your gut and validating early to learning when to say no and playing the long game, these lessons are practical, honest, and hard earned. If you are building a business or thinking about starting on...

From Beauty Exec to Founder at 40, Amy Liu’s Tower 28 Playbook | #23 07.01.2026

Amy Liu, founder and CEO of Tower 28, shares the raw, behind-the-scenes story of building a bestselling beauty brand from scratch. From raising money fast and breaking into Sephora to formulating sensitive-skin-safe products that actually work, Amy breaks down what it really takes to win in a crowded market. This episode dives into failure, brand, leadership, and balancing motherhood while scaling...

The Truth About GLP-1s: What No One’s Talking About | #22 18.12.2025

GLP-1 is everywhere, but most people do not actually understand what it is or how it works. In this episode, we break down the science behind GLP-1, how it affects appetite, metabolism, inflammation, and more, and why it is not just about weight loss. Becca, founder of Evolv, shares how she built a prescription-free oral GLP-1 alternative, the stigma around weight loss solutions, and what the futu...

Couples Therapy Meets Shark Tank: Building An Iconic Fitness Brand | #21 10.12.2025

Co-founders Max and Natalie Holloway share the real story behind Bala, from a napkin idea to a design- driven fitness brand with celebrity fans. They unpack their Shark Tank moment, the pandemicsurge from $2M to $16M, the inventory whiplash that followed, and the brutal reset from 30employees to just three. You will hear how they manage lenders, keep their marriage strong, andsplit product and mar...

How Chillhouse Went from a Tiny NYC Nail Salon to a Cult Beauty Brand in Target and Walmart | #20 03.12.2025

Founder Cyndi Ramirez breaks down how she turned Chillhouse from a small New York “third space” into a fast-growing nail brand now carried at Target and Walmart. She shares the early PR and partnership strategy, why franchising didn’t fit, and how press-on nail art became the breakout product during lockdown. Cyndi opens up about a costly Paris expansion, what it taught her about focus, and how sh...

Our Biggest Mistakes Growing a Business to 10 Figures in Revenue (& What We’d Do Differently)| #19 20.11.2025

Nat & Lana compare battle scars from growing to eight and nine figure revenue, then surviving the fallout. They break down fundraising runways, hiring too fast, firing too slow, founder FOMO, short term debt, and why focus wins. You will hear practical frameworks for repeat business, unit economics, delegation timing, IP protection, and geographic expansion. If you are building now, this is th...

This Episode Will Change Your Life: The Founders of Branch Basics on Non-toxic Living | #18 13.11.2025

Allison Evans and Kelly Love share the origin story of Branch Basics, the non-toxic cleaning brand built on education first. From a personal health crisis and a mentor’s hard-won wisdom, to shutting down a seven-figure business to reformulate transparently, they explain what “clean” should really mean. You will learn how everyday products can add to your body burden, what ingredients to avoid, and...

How to Manifest Your Dream Life and Business | #17 06.11.2025

Natalie and Lana swap their most woo-woo wellness practices and what actually helped. We cover the exact “detox bath” they use when they feel a cold coming on, a vision-board story that led to a real Walmart buyer call, and why co-sleeping won out after years of bedtime battles. We also get into supplements, sound baths, raw-milk debates, and managing anxiety with boundaries and mantras. If you wa...

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