Hospitality Strategy Lab with Jason Littrell

Welcome to a special bonus episode of the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason dives into practical strategies for leveraging AI—specifically ChatGPT—for effective SEO in the hospitality industry. Whether you're a bar or restaurant owner looking to boost your local online presence without breaking the bank, or just curious about how digital tactics can...

Mastering Hospitality: How to Make Every Guest Feel Seen & Understood! Want to boost customer loyalty and create unforgettable experiences in 2025? Discover the power of "illuminators" vs. "diminishers" in service. Learn practical strategies to foster genuine connection and elevate your hospitality. [00:00] Intro: Why "How to Know a Person" matters for your business [01:30] The core of hospita...

Crafting consistent cocktails on draft? 🍹 Discover the secrets to systematizing beverage programs for fast-casual restaurants and avoid common pitfalls! Learn how to maintain quality with non-expert staff, master batching techniques, and troubleshoot draft system carbonation. [00:10 - Consistency Philosophy] [00:54 - Draft System Implementation] [03:03 - Carbonation Troubleshooting] Subscribe for...

Want to manage projects like a pro in 2025? 🚀 Discover the project management system I use to stay focused and crush restaurant projects. In this video, I'll show you how I use Nifty (or similar tools) to organize my thoughts, prioritize tasks, and boost productivity. We'll cover: 0:00 - Why Project Management Matters 6:45 - My Project Management Software 75:48 - Balancing Personal & Professi...

1. Title: Enhancing Guest Engagement with Technology 2. Summary: In this episode, Jason from the Hospitality Strategy Lab shares innovative strategies for increasing guest engagement in bars and restaurants. He discusses two main updates that leverage technology: a Wi-Fi customer information collection system and a waitlist management system. These tools aim to build customer databases and improve...

**This episode is 100% Ai Generated -- Case Studies are Fictional** KMS Community  presents itself as a platform designed to cultivate engaged online communities for various sectors, including content creators, educators, brands, and hospitality. The document highlights the  financial burdens of customer churn and disengaged audiences , positioning its platform as a solution.  Key features  emphas...

I don't actually love making social media content, but it's essential for my business (and yours).   Here's a workflow on how to get a lot of content out, spread it out over time, and how to use ai and automation to make it SO much easier. Same (modest) results, very little time. At the end of the day, just hit record and tell your story -- then let the machines edit it and send it everywhere.

This is a tough one for me. (Zip to the bottom for hard data) I really feel for the people I hear about closing their restaurants every day.  The business is RUTHLESS, unrelenting, and always changing. In my numerous conversations, and discussions on this topic, the subject always comes back to competency and resources. The less competent you are, the more resources you need.   If you're well reso...

Welcome to another episode of Hospitality Strategy Lab! I'm your host, Jason Littrell. In today's episode, we dive into some exciting developments and challenges in my ever-evolving journey between the hospitality and liquor worlds. Over the past few months, I've been working on two groundbreaking projects that promise to revolutionize how brands grow and how restaurants retain loyal customers. Fi...

In today's episode, Jason dives deep into the crucial concept of database reactivation. If you're using platforms like Resy, OpenTable, 7 Rooms, or even Square, you're sitting on a goldmine of guest data that often goes underutilized. Jason will guide you through a powerful yet straightforward strategy to not only reactivate these dormant contacts but also ensure you’re sending targeted, permissio...

Join Shawn Soole and expert Jason Littrell as they delve into the intersections of hospitality and artificial intelligence in this engaging episode. Learn actionable insights and strategies to thrive in today’s evolving industry landscape. Challenges faced by independent bars and restaurants. Importance of automation and AI in staffing, HR systems, and review management. The significance of implem...

Today, we're diving into a crucial aspect of running a successful hospitality business: updating your business information online. Whether you're changing your hours or revamping your menu, even small adjustments can have huge impacts. In this episode, I'll walk you through the exact steps to ensure your updates are reflected accurately across all platforms, like Google Business, Yelp, and social...

In today's episode, we're diving deep into some insights from Touch Bistro's 2025 State of Restaurants report . We'll explore key trends, such as the rise in food costs, evolving consumer behavior, and the critical importance of guest retention. Plus, I'll break down why AI and automation are no longer optional— they’re essential for survival in today’s competitive landscape. I'll also share actio...

Today we're delving into the nitty-gritty of what it takes to thrive as a business owner in the hospitality industry. I'll be sharing my personal journey— the highs, the lows, and the hard lessons learned from my restaurant ownership experience. We'll discuss the importance of prioritizing strategic tasks over urgent distractions and unveil a powerful tool we've developed to optimize your operatio...

The biggest weekend of the year for bars and restaurants is here, and it’s time to make it unforgettable. In this video, we’re diving into: Why gratitude matters in hospitality. How independent bar and restaurant owners can maximize this weekend’s impact. Practical strategies to upsell, capture guest info, and set up January for success. Whether you’re navigating the chaos of holiday parties or pl...

Overthinking is costing bars and restaurants more than you think. Waiting for the perfect post, the perfect campaign, or the perfect strategy isn’t just delaying progress—it’s keeping your seats empty. In this video, I’ll show you why messy, imperfect action beats overthinking every time. Plus, I’ll give you three practical, no-fuss steps you can take today to get more guests through your doors. W...

Welcome to a special bonus episode of the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. Today, we're diving into a topic that's taking the bar scene by storm: mocktails. However, Jason has a bold proposition—it's time to rethink how we're pricing and naming these alcohol-free drinks. From addressing the unfair pricing models to rebranding these beverages with respect, we'll explore h...

Welcome back to the Hospitality Strategy Lab, where science meets service. I'm your host, Jason Littrell, and today we're diving into a fascinating topic: Can ChatGPT influence SEO? Join me as we explore ChatGPT’s role in SEO strategy, its capabilities in generating keyword-rich content, optimizing meta descriptions, and creating engaging blog ideas. We'll discuss how it integrates with tools like...

In the hospitality industry, every missed call is a missed opportunity. Guests expect fast, responsive service, and if they can’t get the answers they need quickly, they may move on to a competitor. Fortunately, modern technology offers a solution: missed call text-back systems and conversational AI. These tools can provide exceptional service, even when your team is busy or off the clock, ensurin...

Online reviews have become a cornerstone of consumer decision-making, especially in the hospitality industry. According to a recent survey, 93% of consumers say online reviews influence their purchasing decisions, and businesses with high engagement on review platforms tend to see better visibility and guest satisfaction. But why is it so crucial to respond to every review, and what are the tangib...

https://kmsops.com/nps Welcome to another episode of the Hospitality Strategy Lab! I'm your host, Jason Littrell, and today we're diving into the powerful world of feedback requests. Ever wondered how to truly understand your guests' minds and boost repeat business? In this episode, we uncover the magic behind the Net Promoter Score (NPS) and how a simple, well-timed survey can transform your bar...

https://www.facebook.com/share/p/e9PghHbdGqjAYgZQ/ Join Jason Littrell, an expert in beverage brand sales and marketing, as he dives into the importance of branding your cocktail menu effectively. Discover key strategies to make your business more discoverable and appealing to customers. The importance of framing cocktail menu items in familiar terms. How customer searches influence business disco...

Discover how our Evergreen Scavenger Hunt transforms your venue into an unforgettable, interactive experience for guests. This simple system uses hidden QR codes to keep visitors engaged while boosting your business. https://youtu.be/8_PNanjkTRQ?si=IsxBplo-vy1RQ6k3 Learn about the key benefits: a full reputation management suite for collecting positive reviews, a missed call text-back system to en...

In the digital age, a business’s reputation can make or break its success, especially in the hospitality industry. With online reviews and social media playing a major role in how guests perceive your brand, reputation management has never been more critical. The good news? With the right strategies, you can turn even the toughest feedback into an opportunity to elevate your brand and build a loya...

Guest feedback can be one of the most powerful tools at your disposal in the hospitality industry. It’s more than just compliments and complaints; it’s a goldmine of insights that can help you continuously improve your service, boost guest satisfaction, and drive repeat business. Establishing a strong feedback loop allows you to stay ahead of issues and keep evolving with your guests’ needs. Here’...