Gerry MacPherson

Hospitality Property School

Business EN ↓ 296 episodes

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent thousands of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as receiving feedback from 100,000s of customers. This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees. In these podcasts, w...

Author

Gerry MacPherson

Category

Business

Podcast website

keystonehpd.com

Latest episode

Jul 20, 2023

Where to listen?

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Episodes

KHDC 078 – How To Get Your Marketing Campaign To Go Viral 12.12.2017

To help your marketing campaign to stand out from your competitors, you’ll need to catch the attention of your potential guests in a bigger way.

KHDC 077 – Enhance Your Business with Your Housekeeping Department 05.12.2017

Housekeeping departments can be the largest team on a property. How can you develop them to enhance a guest experience?

KHDC 076 – How Hospitality Property Customer Service Has Changed 28.11.2017

With the dramatic revolution in hospitality property technology, social media and competition, how has customer service changed?

KHDC 075 – What Happens to Hotel Soap? 21.11.2017

A while back, I read this story on CNN’s Business Traveller by Kate Springer and it was called “The Company Cleaning Up the World's Biggest Hotels”

KHDC 074 – How a Property Management System Works 14.11.2017

A property management system, the heart of a hospitality property, is a systematized process that manages the link between guests & services.

KHDC 073 – The Hospitality Property School Group 07.11.2017

Do you know that your hospitality property can have the same success as a Hilton, Marriott or Four Seasons?

KHDC 072 – Hospitality Property School Continues to Grow 31.10.2017

Hospitality Property School continues to offer strategies to help Hotels, Resorts, Inns and Bed & Breakfasts increase their patronage & profit.

KHDC 071 – How to Market Your Hospitality Property with Pinterest 24.10.2017

How to use Pinterest to display your hospitality properties personality, values and the best you have to offer.

KHDC 070 – How to Market Your Hospitality Property Using Instagram 17.10.2017

A recent study showed that only 30.8% of hospitality properties brands are using Instagram. Almost 71% are missing out. Why is this important?

KHDC 069 – Are Daily Deals Good for Hospitality Properties? 10.10.2017

Studies show that some hospitality properties can turn a nice profit using daily deals, while others can’t. How does yours rate?

KHDC 068 – Marketing Research with Little Money 03.10.2017

Knowing your market is imperative to a successful business but research can be expensive. Here are ways you can do on your own and without much money or training.

KHDC 067 – Reports You Need for Your Revenue Management Strategy 26.09.2017

Creating daily audit reports are necessary to the success of any hospitality property. So, which reports are the most important?

KHDC 066 – What is Revenue Management? 19.09.2017

A guest room is a perishable product, for this reason, pricing and customer happiness remain the very important variables.

KHDC 065 – How to Brand Your Hospitality Property 12.09.2017

Your hospitality properties image will affect your bottom line. Here are the steps you need to develop your brand.

KHDC 064 – How to Create a Brand That Builds Trust 05.09.2017

One of the easiest ways to build a relationship between your hospitality property & guests is a convincing brand.

KHDC 063 – How to Research for Your Hospitality Property Blog 29.08.2017

You have a blog for your hospitality property; how do you find what to write about and where do you research?

KHDC 062 – What to Write About in Your Hotel Blog 22.08.2017

It is important to stay in contact with your guests with a blog - but what should you write about?

KHDC 061 – How to Write Quality Content for a Hospitality Property Blog 15.08.2017

How to write quality content that will engage your customers an impression and inspire them to take action.

KHDC 060 – What are Guest Looking for When Booking Online? 08.08.2017

No surprise - most people looking for the best price or the best value. What else can you do to improve your bookings?

KHDC 059 – What Paperwork is Needed to Open a Hospitality Property 01.08.2017

If you operate any type of hospitality property, and before you open the doors to guests, you have to have your paperwork in place.

KHDC 058 – Great Customer Service Stories 25.07.2017

These stories have come from a number of different sources including one of my own. I am going to share them just as I had seen them to ensure the facts are right.

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