Gerry MacPherson
Hospitality Property School
Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent thousands of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as receiving feedback from 100,000s of customers. This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees. In these podcasts, w...
Author
Gerry MacPherson
Category
Podcast website
Latest episode
Jul 20, 2023
Where to listen?
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Episodes
How to Stay Positive During Difficult Times | Ep. #127 11.12.2018 18:15
How do successful people deal with negativity and endure when things get hard. In the edition, I am going to look at how you can train to become a positive thinker.
Running a Hotel, Resort, Inn or Bed & Breakfast? | Ep. #126 04.12.2018 13:49
To improve the success of any hospitality property, your hotel, resort, inn or bed and breakfast, it is important to understand organisation structure, employee development, marketing, and how your guest sees your property. I’m going to share with you how you can grow in all these disciplines.
Collect Email Addresses & Build Your Guest List | Ep. #125 27.11.2018 13:14
With the internet, tablets and smartphones now part of the norm for most people, to be a more successful hospitality property, you have to be online, in front of your past, current and potential guests. I am going to share how you can reach those guests, collect their emails and build your customer list.
Revenue Management & How to Set It Up | Ep. #124 20.11.2018 21:50
Your guest room is a perishable product. For this reason, pricing and customer happiness remain extremely important variables. In this edition, I will explain why daily audit reports are necessary for the success of any hospitality property and which reports are the most important?
A Memorable Experience for Your Hospitality Property | Ep. #123 13.11.2018 19:48
We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable breakfast. There is nothing wrong with these hospitality properties and you feel satisfied paying. You get what you paid for. Does this make this hospitality property memorable? Nope! Today, I’m going to give you ways to make your property memorable.
Training and Employee Development for Hospitality Properties | Ep. #122 06.11.2018 18:43
For hospitality properties to grow their business and remain competitive, they must make a commitment to the training all employees. Ongoing training will show your employees that you consider them valuable, will improve any declining morale and will guarantee consistency. In this edition, I am going to explain why and how to get started.
Going Green Solutions for Your Hospitality Property | Ep. #121 30.10.2018 26:10
Without an environmental program in place, hospitality properties can be very wasteful and consume a huge amount of resources but don’t panic, hotel, resorts, inns and bed and breakfasts can increase their credibility by having an environmental policy review and environmental policy statement. Today, I’m going to show you how Investing in renewable & eco-friendly resources can help improve your ho...
WhyHotel - Jason Fudin (CEO Co-founder) Interview | Ep. #120 23.10.2018 22:33
With businesses such as Airbnb, Tripping.com and HomeAway, entering the hospitality property marketplace, the face of traditional hotels, resorts and bed and breakfast is changing and quality is becoming even more important. So, you might ask yourself “what is the future going to bring?” With this in mind, today I am going to be chatting with Jason Fudin, the CEO and co-founder of WhyHotel to find...
How to Make a Blog Successful | Ep. #119 16.10.2018 17:58
Creating a successful blog for your property, your hotel, resort, inn or bed and breakfast will build trust with your audience, increase your bookings, customer base & profit. I am going to share with you 16 reasons why you should start a blog, a few things for you to get started and some of the initial mistakes new bloggers make.
Content Marketing and Your Hospitality Property | Ep. #118 08.10.2018 40:12
Are you ready to leap in front of your competition? Do you realize the power of content marketing but are not quite sure what to do? If that is the case, then this episode is for you. Today, I’m going to be talking with Bev Moss- Reilly, also known as the word specialist and if you’re a hospitality property owner who wants to expand your presence, then you’ll want to listen to this entire episode.
Customer Service Tips - For Your Hospitality Property | Ep. #117 02.10.2018 16:32
In our last episode, I asked “Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast.” Today my question is “How do you know if your customer service is working” I am going to explain how you can find out.
Customer Service Values for Your Hospitality Property | Ep. #116 25.09.2018 15:00
Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast. Any business can offer good or basic customer service but what do your guests expect and how can you fulfil their expectations? Give me a few minutes – and I’ll share with you wonderful tips for great customer service.
Employee Training Process – Step-By-Step | Ep. #115 18.09.2018 13:42
Being organized is a great start but a sure-fire way to help your business grow is to train your employees and keep it ongoing.
Great Employees – How to Find and Keep Them | Ep. #114 10.09.2018 12:20
So how do you find Great Employees? Employees that share your philosophy. Follow your operations manual. Will care about your guests? Are willing to bend over backwards when offering service? And have great attention to detail. In this episode, I will tell you how.
Operations Manual for Hospitality Properties | Ep. #113 04.09.2018 10:28
In this edition, I am going to share how to set up an operations manual so your hospitality property will run like a well-oiled machine.
Create a Marketing Video | Ep. #112 28.08.2018 23:11
The future of video marketing is here & if your hospitality property, your hotel, resort, inn or bed & breakfast, is not using it in your internet marketing strategy, you do so at your own peril.
How to Create a Website - Part 2 | Ep. #111 21.08.2018 8:46
11 tactics you need to know when designing your hospitality properties website so your customers will stay longer and book.
How to Create a Website | Ep. #110 14.08.2018 8:42
It important for customers to fall in love with your website because the longer they stay, the higher the chance they will book.
Industry Influencers - How to Become One | Ep. #109 07.08.2018 9:34
You might be an expert in the hospitality property field but to benefit an influence, your goal should be to become a peer.
Tips on a Good Night Sleep for Your Guests | Ep. #108 31.07.2018 8:19
It does not matter if we are travelling for pleasure or business, there are times when getting a good night’s sleep can be a taxing proposition.
How to Get My Website More Traffic | Ep. #107 24.07.2018 7:23
We are going to share more ways to improve your hospitality properties websites visibility.
KHDC 106 – Increase Booking by Getting More Website Visitors 17.07.2018 7:22
Spending endless hours painstakingly perfecting your hospitality properties website if customers can’t find it online.
KHDC 105 – How to Get Your Employees Engaged 10.07.2018 7:03
Here are the best ways to teach employees who need the technical and operational know-how?
KHDC 104 – How to Write Content 03.07.2018 9:39
Learn writing skills, key ingredients and get tips necessary to be able to help hook your audience and maintain their interest.
KHDC 103 – A Hospitality Property School Group Membership Site Tour 26.06.2018 10:17
Let me invited you for an inside tour of the “Hospitality Property School Group Membership Site” to see how you could benefit.
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