Hospitality Property School

Hospitality property marketing teams have to become masters of data. Leveraging a deeper understanding of data flows and ensuring that it’s being captured cleanly, shared seamlessly and parsed profitably will drive results. Here’s how to turn data into bookings. Data is the fuel that powers the marketing engine, but this fuel requires more refining and care than ever before. Looking ahead to 2022,...

Over the past few years, internet integration has had a major impact on hospitality property operations and the guest experience. Here is how 5G is changing the hospitality property industry. Maintaining fast, reliable Wi-Fi and a consistent connection have become one of the leading goals for hospitality properties looking to improve guest loyalty. With more and more guests signing into hospitalit...

Standing out Post COVID-19 is going to be challenging. Independent hotels, resorts, inns and bed & breakfasts will need to use different methods to make an impression on their guests and here are some methods for you to try. What do I mean by memorable? We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable breakfast. There is nothing wrong with this...

Have you ever landed on a hospitality property website and felt confused? This terrible user experience is the result of a poor branding strategy. There are things you can do so this doesn’t happen to your website and I’ll explain. Why is branding strategy for your hospitality property important? One of the easiest ways to build a relationship between your hospitality property and customer is with...

This has been a very up & down year for the hospitality property industry but that hasn’t stopped hoteliers & innkeepers from wanting to prepare for the future, which has been evident for our episode views. I am going to share with you the top 10 most popular episodes of 2021. During the last year, I have noticed that many followers are searching for ways to prepare their business to safel...

Post COVID-19, a well-planned marketing strategy is imperative for the success of your hospitality property. I will share tips to help you succeed. If you have been listening to the Hospitality Property School Podcasts since the beginning and have been following some of the steps and recommendations, I know you have been seeing improvements in your property's operation. Maybe you have not implemen...

Cross-selling and upselling products can be a win-win for both guests and hospitality property owners. Here’s what you need to do to increase your profits? Promoting your hospitality property can be a daily grind, but it doesn’t have to be. And you don’t have to do it alone. You can increase your client base and improve your bottom line by using cross-promotion, collaborating on marketing with com...

Many owners of hotels, resorts & bed and breakfasts want to get their message out but struggle with content writing. Follow the tips from THE Word Specialist to get started. I am excited to be sharing this encore guest post from professional content writer, Bev Moss-Reilly aka “THE Word Specialist” and as you could have guessed she is going to be sharing tips for content writing. Her post was...

I don’t like patting myself on the back, but I am recognized as a hospitality property authority or influencer. You as well can become an influencer for your region or property. I’ll tell you how. In the past, if you had a celebrity promoting your business or product, that was worth its weight in gold. Today, when it comes to getting advice or recommendations on what to do, where to vacation, wher...

Getting eyes on your property online is the best way to start your guest’s journey, so when planning your marketing you have to ask “how to get visitors on my website”. Here’s how. “How do I get potential guests to visit my website?” At some point, that thought crosses the mind of every hotelier/innkeeper with a website. Whether you’re you are looking to reopen in the near future or have been oper...

Although COVID-19 is an expected temporary disruption, the growth of hotel technology is evolving and will define the future of the hospitality property industry. Here’s what you can expect. Why new hotel technology is important New machine-learning-based systems will play an important role as hotels, resorts, bed and breakfasts recover losses in the post-pandemic period. They are useful for: • Au...

The future for spa and wellness travel post-COVID may seem a bit unclear now with so many new regulations, that some might worry we won’t enjoy the experience as we once did. So why are many hospitality property owners optimistic? No matter how you look at it, the last year and a half have been stressful—from worries about catching the virus to job stress and all the other problems in the world ar...

If you offer f & b services, now is the perfect time to test new approaches that will get your food & beverage strategy in the best shape ever, and generate much-needed income. Find out how. Though the pandemic has had profound effects across all industries, few have felt the very real impacts of the major pandemic as much as the travel industry. Impacts for hospitality properties that als...

Post COVID-19 it will be more important than ever to build guest trust and provide a great experience. Here are 6 ways your hospitality property can take advantage. Build your guest's trust while offering a great experience, pre-COVID-19 strategies might not cut it. Even though we are still feeling our way into a new future, here are 6 techniques that have already show promise. 1. Personalize your...

Once the Covid lockdown measures are almost completely gone, guests will still need assurance that hospitality properties have taken the necessary steps to ensure onsite safety, but these steps could be harmful to revenues. Here’s how to balance with post-Covid measures. Guests largely choose the properties they intend to stay at based upon emotional factors. What this means is that when non-stayc...

Whether you’re nurturing relationships with past and potential guests during this period of low demand, an active email list is the most valuable marketing asset for hoteliers and innkeepers. Are you looking at how to build an email list with lead magnets? Stay tuned. How do you start an email list, if you haven’t already? Is there a more effective lead generation method for hospitality property’s...

Netting guest data has become an essential part of any successful hospitality property business plan and collecting guests' email addresses is the primary channel for staying in front of your customers. Here’s how. With the impact of the global pandemic on the hospitality property industry, collecting guest email addresses is set to become an even more important medium through which property owner...

In times of crisis, we look to alternative technology to increase efficiency and reduce costs. This crisis is no different and I’ll explain why and how to use chatbots as your first step. It has been shown that hospitality properties that adapt quickly and decisively in times of crises to new concepts, later reap the rewards. If you want to stand out, it’s not the time to play it safe, instead, no...

With the world slowly starting to open up, it is one thing to be ready, but how are customers going to find you? Today’s episode is about your hospitality property’s visibility. People have been thinking of travel since the start of COVID-19 and in the not too distant future, this is going to become a reality. Hospitality properties are eager to open their doors to the world, so how are you going...

Though many hospitality properties are cutting costs to get ready for the after-effects of the Covid-19 lockdown, this is not the time for hoteliers and innkeepers to pause marketing. Instead, you need to use marketing strategies and in a targeted fashion. As a property owner or manager, you should devise your marketing strategy for two phases: During lock-down And post-lock-down opening Here are...

Great leadership is important to build team engagement, but it plays an even bigger role during a crisis. Here are some ways to manage your employees during a crisis. This may sound like a no-brainer, but when you are navigating uncertain times, it can feel challenging. The hospitality industry is typically founded on teams of individuals working together, not only for the high performance of thei...

As more and more countries begin their reopening, how can you make sure your hospitality property message doesn’t get lost in the clutter. I’m talking about messaging to guests. Is there a no-fail way for a hospitality property to avoid getting lost in the crowd as they get ready to open up again? The simple answer is - No. However, is that there are key steps hoteliers and innkeepers should consi...

In any business, cash flow is imperative! For hospitality properties to stay alive in times of disruption - It is Vital! Revenue management will play a central role. In protecting, forecasting, and strengthening a hotel-resorts-inn-bed and breakfast’s etc. cash flow and overall financial position, revenue management will be needed to drive the top-line and eventually the cash position of the prope...

It is no secret that hotels, resorts, inns, bed and breakfasts have been struggling since the beginning of Covid-19 and will continue to do so until it is safe to again travel. Here are 7 ways hospitality properties will change post Covid-19. No matter what your current status is, hospitality properties will need to adapt quickly to meet consumer demands regarding COVID-19, especially if they want...

Housekeeping will change post COVID-19, and the housekeeping department will be front & centre of the new normal hospitality property experience. Let me explain what I mean. Housekeeping Will Change Post Covid-19 Introduction Travellers are going to be choosing hospitality property’s that can give them peace of mind by guaranteeing their safety through increased cleanliness procedures. Exactly...