Horizons Pod with Nate Desmond

Listen now on YouTube , Spotify , and Apple . — Brian Austgen is the Director of Demand Generation at Maxio, a B2B billing and financial reporting platform, and has over a decade of experience in digital marketing. (including a time when we both worked at the same education technology company) Here’s some of my takeaways from this week’s episode… 1/ 🚀 The best-performing B2B marketing channel in...

Listen now on YouTube , Spotify , and Apple . — Jacqueline Freedman is the CEO and Founder of Monarch Advisory Partners, a full-stack marketing consultancy specializing in GTM, MarOps, and MarTech. Prior to launching her consultancy, Jacqueline was the 5th marketing hire at WeWork during their hypergrowth phase and the 1st Marketing Operations hire at Grammarly during their transition to a B2C2B m...

Listen now on YouTube , Spotify , and Apple . — Alexey Komissarouk is a growth engineering pioneer who's generated hundreds of millions in revenue through data-driven experimentation at companies like MasterClass and Opendoor. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Good friction > No friction When done right, adding strategic friction (like onboarding quizzes) can actually inc...

Listen now on YouTube , Spotify , and Apple . — Mike Taylor is the CEO and Co-Founder of Rally, an AI audience simulation platform that allows marketers to run synthetic focus groups. Before founding Rally, Mike co-founded Ladder, a 50-person growth marketing agency, as well as Vexpower, a simulation-based learning platform for marketers. Here’s some of my takeaways from this week’s episode… 1/ 🎯...

Listen now on YouTube , Spotify , and Apple . — Ryan Delk is the CEO and Founder of Primer, a platform that helps the top 1% of teachers launch microschools in their communities, and he’s spent the last decade building tech companies like Square, Gumroad, and Omni. Here’s some of my takeaways from this week’s episode… 1/ 🎯 High Agency > High Experience: The best leaders aren't just experienced—th...

Listen now on YouTube , Spotify , and Apple . — Jesse Hanley is a marketer-turned-founder who went from running digital marketing at Gold's Gym Australia to building Bento, where he's proving that email marketing platforms don't need venture funding or aggressive growth to deliver enterprise-grade capabilities. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Keep It Simple, Keep It Con...

Listen now on YouTube , Spotify , and Apple . — Maja Voje is the author of Go-To-Market Strategist and founder of Growth Lab, both of which build on her experience with 400+ launches across hundreds of companies. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Early Customer Profile > Ideal Customer Profile • Your first 50 customers won't be your ideal ones - and that's OK• Focus on fi...

Listen now on YouTube , Spotify , and Apple . — Sherry Jiang is the founder and CEO of Peek , an AI-powered personal finance platform helping users track and grow their net worth. Previously at Google, where she worked on Google Pay's growth in India, Sherry made the bold decision to leave big tech in 2021 to pursue entrepreneurship in Singapore. Here’s some of my takeaways from this week’s episod...

Listen now on YouTube , Spotify , and Apple . — Gastón is a poetry-obsessed CMO whose marketing campaigns are powered by literature and code - leading him from Google to wonky vegetables, with successful stops at dating apps and AI news along the way. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Brand First, Growth Second: A strong brand narrative naturally drives growth metrics. Do...

Listen now on YouTube , Spotify , and Apple . — Andrew Littlefield is a content marketing veteran who's helped build audiences from scratch at multiple startups and established brands, including the robotic tiny homes company Ori. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Content Success = More At-Bats The key to content marketing isn't perfection—it's volume of attempts. Like ba...

Listen now on YouTube , Spotify , and Apple . — Ina Herlihy is the founder and CEO of AddGlow , helping brands increase revenue. They've started with an onsite community. She brings unique insights from building products at Walmart and driving early growth at Zumper. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Rejection builds resilience: Early experiences with rejection (like gett...

Listen now on YouTube , Spotify , and Apple . — Stephen Stouffer is Director of Automation Solutions at Tray.ai , bringing over a decade of experience in markops, revops, and digital transformation. Starting his career as a web developer, Stephen has grown through various marketing technology roles, both in-house and in-agency, and he’s particularly known for his work in marketing automation and A...

Listen now on YouTube , Spotify , and Apple . — Faisal AlKhalidi is a performance marketing veteran who's helped scale brands like DoorDash, Gainful, and Perfect Keto before founding Growth Minds , where he now helps D2C brands reduce their customer acquisition costs through data-driven creative development. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Mirror, Don't Window: Instead...

Listen now on YouTube , Spotify , and Apple . — Lydia Davey is the co-founder of Attentio PR , where she helps the world's most interesting startups accelerate growth through high-impact earned media coverage. Her journey began as a U.S. Marine Combat Correspondent, built through her time working in Communications at Apple, and most recently continued through fractional Communications leadership r...

Listen now on YouTube , Spotify , and Apple . — Tosin Thomas is Head of Marketing at Financial Cents , where she transformed virtual events into a growth engine by bringing scientific rigor from her biochemistry background to B2B marketing. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Test Small, Scale Smart Successful marketing isn't about doing everything—it's about testing channe...

Listen now on YouTube , Spotify , and Apple . — Pete Sena is a serial entrepreneur and creative strategist behind companies like Digital Surgeons - a consultancy he started in 2004, The Resonance - where he partners with leading experts to create new revenue streams, and District - a tech innovation campus in New Haven, Connecticut. He’s known today for being an AI expert helping people to build,...

Listen now on YouTube , Spotify , and Apple . — Joe Wilkinson helped scale Lucid past $100M ARR and now advises early-stage startups on product-led growth and turning visitors into customers through his boutique consultancy Artisan Strategies. Here’s some of my takeaways from this week’s episode… 1/ 🎯 Value First, Distribution Second • The best products create an amazing core experience that sell...

Listen now on YouTube , Spotify , and Apple . — From studying mechanical engineering to leading Product at startups that have raised a combined $500 million, Kari Ostevik has deep experience shipping successful products in high-stakes environments. And from her time leading growth after a CMO left, Kari has a unique perspective on the Product/Marketing relationship. Some takeaways: 1. 📢 Push Past...

Listen now on YouTube , Spotify , and Apple . — Adam Miller has held key leadership roles at Uber, Postmates, Turo, and beyond, often with a title that looks something like “director of user acquisition”. Adam is known for his data-driven approach to marketing, his expertise in optimizing customer acquisition costs, and his ability to navigate the complexities of multi-sided marketplaces. Currentl...

Listen now on YouTube , Spotify , and Apple . — Sundar Swaminathan is a growth marketing expert with 15 years of experience including at Uber, and is now a Marketing Data Science & Experimentation advisor to consumer tech scaleups and writes weekly in experiMENTAL . Some takeaways: 1/ Magic Trip Metric = Your New BFF 🪄 Why it matters: Uber's genius " magic trip " metric quantified customer experi...

Listen now on YouTube , Spotify , and Apple . — Kevin Xu , perhaps better known by his Reddit moniker - Sir Jack, built an $8M fortune trading stocks on Reddit’s WallStreetBets before leaving his day job at YouTube to build AfterHour , a stock market super app. It raised $4.5M in it’s seed round last year. Some takeaways: 🎯 Community Building 101: * Go where your audience already is - Kevin saw 1...

Subscribe to Horizons Podcast: https://horizonspod.com/ In this very short intro episode, Nate introduces Horizons Pod: a podcast exploring behind the scenes with marketers across the industry. Be sure to subscribe to be notified when we launch soon! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com