Honest Ecommerce

What on earth possessed us to start a watch brand? That's a question we get all the time.  We saw boring, repetitive designs churned out year after year. We saw watches that didn't provide for individual expression.  There was a blatant lack of uniqueness of style and colorways.  Plus, we saw brands that did not connect directly with the people who were wearing their products. There was a signific...

Bearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time.  Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives.  From the early days of the start-up’s initial brand ideation, to...

Thomas Smale is the Founder and CEO of FE International. He is a serial business entrepreneur and M&A expert, having built the industry-leading firm in the $1-100M global technology sector.  With experience dating back to the early 2000s, Smale offers invaluable technical, diligence and negotiation advice to early-stage and seasoned business owners alike, which has resulted in over 1,000 successfu...

Sarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast.  A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses.  From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’...

Hilary Quartner is the Co-Founder and Co-CEO of Hilma.  Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking.  At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading...

Brendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe.  After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become.  He wrote...

Thomas Lotrecchiano is the co-founder of Omigo, modern bidets that get you perfectly clean.  On this podcast we talk about Thomas being a business partner with his dad, the difficulty of paid acquisition, Omigo advertising on cable TV, and so much more! To learn more, visit: http://honestecommerce.co Resources: Instantly turn your toilet into a modern bidet myomigo.com Connect with Thomas linkedin...

Marc Bacher is the Founder and CEO of Stuga, a collection of modern floors from the world’s happiest forests, thoughtfully designed by Scandinavians to transform your home.   On this podcast, we talk about how to be competitive against established stores in your industry, building trust to get customers, combining brick-and-mortar and Ecom principles, and so much more! To learn more, visit: http:/...

Jay Myers is the co-founder of Bold Commerce, been in Ecommerce since 1998 and has grown Bold to almost 500 staff and power over 100,000 Ecommerce brands.  To learn more, visit: http://honestecommerce.co Resources: Increase the value of your business. Try Bold Subscriptions FREE for 60 days! boldcommerce.com/solutions/recurring-billing-software Connect with Jay linkedin.com/in/jasonnmyers Checkout...

Eugene is the co-founder and CEO of FactoryPure, an online retailer specializing in generators, pressure washers, and more. On this podcast, we talk about why organic marketing isn’t for everyone, the Google algorithm getting smarter, finding success in reaching out to schools and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy generators, pressure washers, and more at...

Sadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA.  On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsr...

Colby Kane is the Founder and CEO of Aviator, and they make products with style and function for the travel lifestyle.  On this podcast, we talk about how to transition from a successful crowdfunding to a brand, how influencers changed the Aviator product and marketing focus, why Aviator prefers in-house processes while still being open to remote work, and so much more! To learn more, visit: http:...

An entrepreneur, philanthropist, and activist for racial and gender equity, Suzanne Lerner is co-founder and CEO of lifestyle fashion brand Michael Stars which, since its inception in 1986, was one of the fashion industry's first purpose-driven brands—before it was fashionable!  On this podcast, we talk about the 3 KPIs that you should focus on, how your brand reflects your personality, why you sh...

Hayden Wadsworth is the CEO and Co-founder at HydroJug.  On this podcast, we talk about how to approach tips/secrets from successful entrepreneurs, business books to help starting businesses, the case for custom solutions and so much more! To learn more, visit: http://honestecommerce.co Resources: Drink more water and help the environment. thehydrojug.com Connect with Hayden linkedin.com/in/hayden...

Emily Foreman is the CEO of CartHook, an app that helps boost your revenue and AOV by allowing you to make one-click post-purchase offers in the Shopify checkout.  On this podcast, we talk about Emily’s transition to being a CEO, Shopify’s new announcements, how the new features on Shopify help Carthook, and so much more!  To learn more, visit: http://honestecommerce.co Resources: Connect with Emi...

Johnathan Ruggiero is the co-founder and co-CEO of Manly Bands    On this podcast, we talk about the various unique ring materials from Manly Bands, how to have an omnichannel approach, sticking with one or two strategies at a time, and so much more! To learn more, visit: http://honestecommerce.co Resources: Unique and affordable wedding bands for the distinguished man manlybands.com Connect with...

Jazmin Alvarez is the founder and CEO of Pretty Well Beauty.  On this podcast, we talk about why finding a partner is crucial to success, what pushed Jazmin to migrate, how Pretty Well Beauty got started, and so much more! To learn more, visit: http://honestecommerce.co Resources: Clean Beauty and Natural Skincare Shop prettywellbeauty.com Connect with Jazmin linkedin.com/in/cleanbeautyboss All th...

George Bryant is the man behind the Mind of George. Pink shoes, tattoos, and a heart of gold. Helping people scale their businesses by understanding that relationships always beat algorithms.  On this podcast, we talk about the obsession with instant gratification, how mistakes impact large-scale businesses, why you should not be “romantically” linked to your stats, and so much more! To learn more...

Mike Jackness is the CEO of four Amazon brands that together, make up Terran LLC.  He's also the Co-Founder of Ecomcrew - a blog and podcast focused on helping sellers with their ecommerce journey, and the #1 resource for anything ecommerce and Amazon related.  On this podcast, we talk about buying brands vs starting brands, the pros and cons of having a stand-alone content site, balancing the Sho...

Chip Overstreet is the CEO of Spiceology, the fastest growing spices and blends company in the US, and a beloved brand with both consumers and chefs. On this podcast we talk about how to deal with vendors, why Spiceology ardently supports the Chef’s manifesto, the exploding consumer demand, and so much more! To learn more, visit: http://honestecommerce.co Resources: Shop fresh spices and seasoning...

Nora Schaper is an eco-entrepreneur and a co-founder of HiBAR, the world's first salon-quality, plastic-free shampoo and conditioner.  On this podcast, we talk about finding the right people to found companies with, one of the most important tools in social media, focusing on the positive side of an ugly problem, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy the...

Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer. On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more! To learn more, visit: http://honestecommerce.co Resources: Optimise & improve your customer values with cust...

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019.  The 2 ecommerce sites are experiencing YOY growth exceeding 80% and combining for 8 figures in sales annually.  On this podcast, we talked about getting help from partners at some point in the business, the benefits of having a longer sales cycle, why I...

Lindsey Johnson is the co-founder and CEO of direct-to-consumer luxury bath brand Weezie.  On this podcast, we talk about investing in earned media for credibility, why you should say “no” more when you grow, attribution for print media, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy Luxury Monogrammed Bath Towels and Bathrobes weezietowels.com Connect with Lindse...

Lindsey McCoy is the CEO and co-founder of Plaine Products, a company on a mission to get single-use plastic out of the bathroom.  On this podcast, we talk about the pursuit of perfection as a detriment, supporting your growth by hiring people better than you, how to find the right influencers, and so much more! To learn more, visit: http://honestecommerce.co Resources: Refillable, environmentally...