Honest Ecommerce

Adam Baker had a vision a few years ago. He wanted to fill an empty space in the dog toy market and make toys that were tough, innovative, and do it in a way that was safe for dogs and the planet. It took some twists and turns to succeed but now, SodaPup is turning out toys that are FDA compliant, all made in the USA.  Baker is not only Head Dog in SodaPup, he’s the toy designer, social media and...

 On this podcast, we talk about the “price spiraling” trap and how to avoid it, how capital can actually be a detriment to problem solving, why you should just focus on getting your product into people’s hands first, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Connect with Matthew linkedin.com/in/matthewberk Share the joy of...

On this podcast, we talk about the importance of gathering data first before product development, why you shouldn’t plan to scale with an MVP, when should you do D2C only and when should you consider Amazon, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Connect with Will linkedin.com/in/will-nitze Plant based protein bars for...

Born in Colombia, raised in Mexico, and college-educated in the United States, Mike Abadi comes from 4 generations of textile industry experts.  Abadi began his career as a New York investment banker, before realizing his passion was in entrepreneurship.  Various ventures led to his first major success as co-founder of tailored suits brand Arden Reed (now Hive & Colony), before launching D2C beddi...

Elie Robinson is the CEO and founder of Under 5'10, a brand that makes clothing for shorter men. His background is in financial operations, and spent over 15 years in the telecommunications & Ecommerce.  But like millions of other men in America, he was fed up with clothing manufacturers neglecting to make clothes tailored for shorter men.  He founded Under 5’10 in 2017 and has enabled short guys...

Laurie O’Hara is the Founder and CEO of OLITA, a San Rafael, CA based brand of eco-friendly, healthy sun care.  In the market since 2015, Laurie has grown OLITA from its original Beach Be Gone product line, expanding to REEF SAFE mineral sunscreens, soothing SPF lip balms and nourishing After Sun body serums.  OLITA’s mission is to create clean products that are safe on skin and safe on the planet...

Kyle Ewing became a full-time entrepreneur in 2014 when he left the corporate world to build his first company, Guerrilla Tags ID Systems.  After a successful exit in 2015, Kyle is now focused on the growth and development of his company, TerraSlate Paper, which manufactures and prints waterproof paper for the US Military, restaurants, and biotech firms around the world.  The success of his busine...

In Yoni and Neal’s previous lives, they were music industry veterans behind some of the largest festivals in the country.  Along the way, they saw the demand for quality cocktails growing, but the careful preparation required to make one made service in high volume environments pretty difficult.  They fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe they...

Paul Orlando has led startup accelerators on three continents.  He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation.  He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units.  In This Conv...

Joe Spector has been a startup entrepreneur for over 15 years. Prior to Dutch, he was a co-founder of Hims (NYSE: HIMS), one of the fastest growing direct-to-consumer brands in history, which went public in January 2021.  As a co-founder, Spector was instrumental in its success of helping millions of people; in fact, he built Hims national telemedicine and doctor network, set up the initial pharma...

Nik Hall is a follower of Christ, husband to the best wife, and the co-founder of vitafive, an emerging gummy vitamin brand with high quality ingredients and eco-friendly packaging.  The humble beginnings of vitafive were started in founders Garrett Adair and Nik Hall’s 800 square foot house when they were Juniors at TCU.  Since the beginning, the goals have been to help consumers find an easier w...

Dr. Amy Divaraniya is the CEO and Founder of Oova, a women’s health company. She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery.  Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space.  In 2017, Dr. Divara...

Emily Vaca has over 15 years of experience in the design and advertising industry. Prior to launching MINNIDIP, Emily worked on packaging, television commercials, and content for CPG brands including Kraft, Nike and more.  Emily founded La Vaca Designhouse in 2012 and launched MINNIDIP in 2017 as the first modern inflatable “adult kiddie” pool on the market.  In This Conversation We Discuss:  [00:...

In This Conversation We Discuss:  [00:00] Intro [01:41] How AJ used to run ads before Triple Whale [02:52] The health of your business depends on blended ROAS [03:23] Clarification about IOS 14 [03:46] Performance degraded because FB lacks customer info [04:08] What made the FB platform better [04:42] FB is challenging to run for brands [05:41] Why AJ founded an attribution company [06:10] Triple...

Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue.  A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet.  In This Conversation We Discuss:  [00:00] Intro [01:02]...

Robert was born and raised in Maryland and went to UMD for undergrad.  He joined the US Marines while still studying and in 2003, took a year off for Operation Iraqi Freedom with a light armored reconnaissance unit.  After his deployment, he received his Bachelors in Economics with a Minor in Math and moved to NYC to work at UBS in investment banking.  After a few years, he moved to South America...

Charles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts.  Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world.  In This Conversation We Discuss:  [00:00] Intro [01:12] Quick background for Gold Leaf [01:53] Wh...

Alexa Leigh is a contemporary jewelry line based in Miami with roots in both Aspen and New York.  Founded by Alexa Leigh Meyer, the brand was launched in 2010 with the intent to create sentimental value behind each piece.  The collection spans from ball bracelets to chain necklaces, rings, anklets, and earrings.  What makes our line so unique is that anything can be customized, with special charms...

Joe Johnson believes that he was born to be an entrepreneur.  From the age of 5 years old he was creating his own businesses and he loved every second of it.  Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others.  As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance f...

Kyle LaFond is the Founder of American Provenance.  Kyle started his career as a wildlife biologist for the Wisconsin Department of Natural Resources but later transitioned into teaching middle school science.  During his years as an educator he became passionate about encouraging his students to use safe, natural personal care products.  This led to the launch of American Provenance from a renova...

Austin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast.  About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic.  He has an intimate knowledge of what it looks like in the trenches of fast-gro...

In a few short years, Steve Sando has taken the lowly bean from a neglected legume to superstar-status ingredient.  Sando’s company, Rancho Gordo, grows, imports, and promotes heirloom and heritage varieties while working directly with consumers and chefs like Thomas Keller, Deborah Madison, Paula Wolfert, and David Kinch.  Sando’s seed saving, bean production, and marketing efforts provide profes...

On the tail end of some major life changes, in 2006, at the age of 23, Sam Dean took every penny he and his wife had (and some they didn't) and bet it all on selling body jewelry to strangers on the internet.  Fresh off the memories of the "dot com bubble" and unknowingly walking towards the '08 Financial Crisis, Sam was continuously warned by family and friends that the internet and body jewelry...

Resources: Connect with Chase linkedin.com/in/chaseclymer Connect with Andrew linkedin.com/in/andrewchristensenjones Provide a better post-purchase experience go.route.com/fast-demo Register to the next webinar about the Brand Scaling Framework carthook.com/webinar/building-a-brand-scaling-framework  

Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why.  On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue.  Reza pre...