Homeward: The Sovereign Business Podcast

I've spent this summer thinking a lot about joy- the way we're taught that' its something we need to earn, instead of something that we get to practice.  In today's episode, I'm sharing the idea of "joy maxing" and why I think it's one of the most important practices we can lean into right now. We talk about slowing down enough to actually experience the life we're working so hard to build, findin...

In today's episode I'm unfolding a question that has been coming up everywhere in my work lately:  What if the thing you're feeling is actually the invitation?   I dive into our tendency to avoid our more difficult emotions, and what becomes possible when we stop trying to fix, numb, or bypass them. There's freedom that comes from telling saying the real thing- and I hope this episode is an invita...

Welcome back to the Homeward Podcast. In today's episode I'm answering a question I get all the time:  How do you create so much content while also coaching clients, raising a family, and living a full life? I pull back the curtain on what my business actually looks like behind the scenes; from recording podcasts on walks and creating content in real time to balancing motherhood, coaching, creativ...

Welcome back to the Homeward Podcast. In today's episode I'm diving into the conversation everyone seems to be having right now: the Yap Challenge. But instead of talking about algorithms, tactics, or whether the trend is "good" or "bad," I want to explore what I think is actually happening beneath the surface. I share why I believe the success of the Yap Challenge has far less to do with a tiny m...

Welcome back to the Homeward Podcast. In today's episode I'm talking about what I'm calling "Steady Summer." It's a softer, slower, more intentional way of approaching business and life during this season that we've all been waiting anxiously to get to. I share some behind-the-scenes reflections on entrepreneurship, parenting, nervous system regulation, and what it actually looks like to build a b...

Welcome back to the Homeward Podcast. In today's episode I'm sharing a real-time reflection on nervous system patterns, creativity, and the stories we carry around our businesses and safety.  I talk about what it looks like to interrupt those inherited survival patterns, soften our grip on constant striving, and reconnect to expression, presence, and the real reason we share our work in the first...

Welcome back to the Homeward Podcast. In today's episode I'm reflecting on the stories we inherit and unconsciously pass down about money. I talk about how beliefs around it shape not only our businesses and lives, but the language, energy, and patterns our children absorb in real time. This episode is an invitation to look honestly at your relationship with money, the narratives you've accepted a...

Welcome back to the Homeward Podcast. Today's episode is about a truth I've been carrying, one that I'm finally ready to look at and face head on. I'm sharing about the decision to close a chapter of my life, and the story that has lived underneath it all of this time.  Today's conversation is an invitation to walk toward your own truth, even when it's painful or dismantles the story you thought y...

Welcome back to the Homeward Podcast. In today's episode I'm joined by my longtime friend + colleague, Megan Hale, for a powerful conversation on money, business design, and what it really means to build something sustainable. Megan Hale is the CEO and Founder of DreamMoney™ — a financial visibility platform helping Solo CEOs lead their businesses with strategic clarity and financial confidence. A...

Welcome back to the Homeward podcast.  In this week's I'm talking about the most sophisticated sales systemin your business: your instincts. I hope today's conversation serves as an invitation to look at all the ways we've been conditioned to distrust our own innate wisdom and what happens when we allow ourselves to follow it again. It's my belief that learning how to work with our own wirirng is...

Welcome back to the Homeward Podcast. In today's episode I'm sharing a powerful client breakthrough and how "million-dollar" ideas are often the result of years of lived experience, patience and grit. Plus, I talk about the importance of long-term thinking, creating real safety in your relationships and business, and letting your work unfold as a body of truth rather than something you rush to pro...

Welcome back to the Homeward Podcast. In today's episode I'm exploring the idea of the "sacred third," the path that may not make logical sense - especially when it comes to marketing!!, but feels right, and how choosing that path requires us to fully step into our authentic expression. I am also sharing how this new model - the sacred third as I am referring to it lead to a $50K launch last week...

Welcome back to the Homeward podcast.  In this week's episode I'm sharing my journey with belonging, fitting in, and releasing the need to have a seat at anyone else's table but my own.  I can't wait for you to listen.  Links Mentioned:  Join us in The Accelerator: amberlilyestrom.com/accelerator Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberli...

Welcome back to the Homeward podcast.  In this week's episode I'm coming to you from the last beach walk of my family's month-long stay in Florida and sharing what I've learned about surrender, non-attachment and staying in our desired frequency no matter what environment we find ourselves in. I can't wait for you to listen!  Links Mentioned:  Join us in The Accelerator: amberlilyestrom.com/accele...

Welcome back to the Homeward podcast.  This week's conversation is all about what I'm seeing when it comes to marketing and conversions right now, and how the uptick in AI content is spotlighting our need for real humans, real content and real connection. And the great news is that this moment isn't asking for you to do more, it's asking for you to be more YOU.  I can't wait for you to listen!  Li...

Welcome back to the Homeward Podcast. In this week's episode, I'm sharing reflections from our family's month-long stay on the Gulf Coast of Florida, a vision we set last year and brought to life, as well as the powerful insights that emerged from my recent ELEVATE retreat. I talk about how changing your environment, your daily patterns, and the conversations you're part of is essential if you wan...

Welcome back to the Homeward podcast.  I this week's episode, I'm sharing what's been coming up for me surrounding fear, how my LITERAL worst nightmare came true, and what it taught me in the process. Plus, I share why doing it our way and centering joy + authenticity is the only way forward.  I can't wait for you to listen. Links Mentioned:  Take The Personal Money Codes Quiz: amberlilyestrom.com...

Welcome back to the Homeward podcast. In this week's episode I'm sharing with you the strategies, tools and intentions I'm walking with as we enter the Year of the Fire Horse.  For me, it's about getting even clearer on keeping the main thing the main thing, removing anything that blocks, distracts or diverts me from that, and being incredibly intentional with my energy + attention.  I can't wait...

Welcome back to the Homeward podcast.  Today I'm sharing the reasoning behind my decision to go all in on Substack in 2026. I also share my intentions behind releasing some other social platforms, where I will be spending most of my energy, and why this matters in the way I am choosing to show up for my community moving forward.  I can't wait for you to listen!  Links Mentioned:  Subscribe to my S...

Welcome back to the Homeward podcast. In today's episode, I'm joined by Celi Arias for a deeply real conversation about what it takes to build a healthy, sustainable business in a world that's constantly selling you a formula. Celi and I talk about the urgency of this moment- how fast technology is moving, how easy it is to get swept up in the "quick win" hype- and why learning the actual  rules o...

Welcome back to the Homeward podcast!  Today I'm sharing the 7 areas I'm focusing my attention and intention on in my business to start 2026. In a climate/world that is changing at an accelerated pace, our task is to meet it and adapt the way we show up + serve in ways that truly connect and transform.  Our people need our work now more than ever- this episode is all about the ways in which I'm sh...

Welcome back to the Homeward podcast. In our final episode of 2025, I'm dropping us right into the heart of the work: the frequency we repeatedly choose becomes the reality we live in. In this conversation, we explore the main premise, the core belief system that acts as the operating system for your entire life and business. I share how my relationship to money shaped every major decision in my j...

Welcome back to the Homeward podcast.  Today's episode is all about how our emotional reality creates our experience of the physical, and how the frequency we choose to attune ourselves to over and over again is where our true power lives.  I can't wait for you to listen.   Links Mentioned:  Book your Breakthrough Call  today Join Homeward: The Sovereign Business Sanctuary Get your copy of little...

Welcome back to the Homeward podcast. In today's episode, I'm joined by my friend and fellow coach's coach, Stacey Brass-Russell , for a special collab conversation on what it  really means to build a human-centric, right-sized business. We talk about scrappy entrepreneurship, why high-touch, intimate containers are so powerful, and how to design offers that honor both your clients' transformation...

Welcome back to the Homeward podcast. In today's episode, I'm sharing the practices, guardrails, and mindsets that are keeping me grounded, calm, and aligned as we move into one of the busiest seasons of the year.  I share about what it actually means to be sovereign during the holidays, how to honor your physical and energetic needs, and how to stay focused on the vision you're holding for your l...