HomeBiz Startup TV

Today we're looking at putting the systems in place. So there are four areas of your business to systematize, at least. And if you don't focus on all four areas, you will become stressed, become, um, overworked. So you need to lessen your stress. You need to bring flexibility and freedom into your business. And having these systems in place will also make you produce bigger results and eliminate a...

So today it's all about raising and building your affiliate fans, getting your customers to be your raving fans and promote you to their audiences. So one of the ways that we can do that is by free offers and viral applications within your business. Free can always attract fans, so you've got to be able to produce freebie contact almost on autopilot. In Build your Business I go over the 15 princip...

So we are looking at what is an online community for your brand? Your brand will be different from my brand, so your community will be different from my community. So we have to look at a structure online for people to interact with you and possibly each other around principles that you're teaching in your workshops and your products. It is a place for people to make sense of what it is that your...

So why do we want a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and you've developed your coaching model so that you have your high ticket offer. So this is going to be the initial continuity offer. You want to consider what your signature offer is going to be and then divide it by twelve to get your monthly pricing. But you nee...

A key to success is to have a growth mindset. What Growth mindset means is you are willing to change, adapt or alter your direction as an Entrepreneur as your business develops. It can not grow if there is no fertilizer or ideas that develop. An Entrepreneur has to be willing to learn from his/her mistakes, failures as well as accept advice by others like mentors or even employees otherwise he/she...

To be a successful entrepreneur you have to have or develop a growth mindset so that you are willing to take action, change direction or overcome challenges and grow rather than staying in the same patterns.

Always build your network locally. There's a lot of local people in your local businesses in your area that probably don't even have an email list and of course, you can always educate them with your workshop on why they should have a list. And that would be one thing that you could do, or why they should have a podcast, depending on their business. And maybe then you'll become someone who they wa...

To create a Content Factory I could document my 30 day challenge to create an online business, I could document each day's progress, the pros and cons and then I could sell that as a product for others who want to maybe set up their own internet business. Documenting the journey means that you will chronicle a diary each step of the process. So one of the good things about doing it this way is tha...

A consistent marketing framework assumes you're willing to do a few little things right and be very consistent with them. Some things will not work until they work for you, or some things will not work at all, and you will get rid of them. You must take actions consistently of creating USPS at the brand and product level. And for those of you who don't know what a USP is, it's your unique selling...

Product Snowball is the concept that you create a product, you make an offer, it becomes an asset, and you continue making products, you're continuing making an offer, you're continuing to create assets in your business and make a production line of products. And your product snowball gets bigger. Your assets gets more as you build more products. And obviously you get sales if you make an offer an...

So, doing a weekly workshop will be the place where you'll be creating your content. But first you're going to start with the offer of what you want to sell them. So you ask yourself, what is the offer that you want to make them? And how can you do a weekly workshop that is about this product or about this topic? So instead of developing a publishing schedule, you consider working from your launch...

Today we're going to be talking about standing out from your competition when you position yourself as an educator. You've got to re-adjust and ignore a lot of your competition, but at the same time you need to study your competition to make sure that you're differentiating yourself from your competition. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow alo...

So you need to know what your business is and your message, which you do anything with, your website or social media. However, just get started developing a brand as it can change easily through time. Now, what is a brand? For me, a brand is your promise, your commitment, and what you stand for and stand against in your business. In Build your Business I go over the 15 principles in detail over 52...

Every small business owner and entrepreneur is in a relentless pursuit to grow your business. And you usually do this by looking at external things like outsourcing, accounting, installing automation so they can focus on more important matters. They may try out new marketing tactics or sales strategies. All these are external measures that can make a tremendous difference in your business. Mindset...

So we're going to go deeper into developing your core values and give you some examples of businesses that have core values and who display them on their website and everywhere. So let's get started. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow y...

So we want to put our systems in place. So statistics and reports have shown that up to 90% of all people who start a home based business quit within 90 days. What do you need to do with this to get systems? Systems are used to automate your processes. Systems can include software, hardware management, and even paper and pen. As you grow, you will no doubt need systems to automate nearly every asp...

So you have to keep an eye out for those ideal ambassadors of your business. And then a client is someone who refers you and they refer your business. They work with you on a one on one basis. You have contact with them almost. Every week and they also are a fan and ambassador for your business. So you want to have as many customers as you can develop as you have in your business process at many s...

What you want to do is build a community around your ideas. Now, this is important to create a community around your ideas and for your branding, because it's not the Facebook group or the YouTube comments that create your community, it's the ideas you believe in. It's about what you teach. It's about you and your personality. People will come back because of your ideas, who you are, what you teac...

Why build a learning center you ask? Well, this is going to be your signature offer until you develop one where you have social proof and one where you have developed a coaching method. So what I mean is a learning center will have some assets in it products. To sell and trainings to show anyone who buys the proof about who you are. And then after building that, you will also have your signature o...

We've talked about your values and how they and your mindset and your brand and how they should all integrate and be part of everything that you do, including your products as well as your services. And then we talked about creating a consistent and authentic and be visible with your weekly workshop and being an educator. So we're going to put this all together and then we're going to basically fo...

We're going to master One Media for traffic. So this is the traffic section of the principles. You've set up your weekly workshop, you've decided on your values that you're going to speak on. You've got content, action creation of content based on what you're doing. And now we're going to talk about mastering only One Media for traffic. In Build your Business I go over the 15 principles in detail...

So we're going to look at the principles of building a massive network, get out on the Internet and get people to know you. So the growth in your business will come from partnerships and associations and growing your email list, et cetera. So how can you grow your business with partnerships? How can you find partners and associated people and collaborators? Well, you could do a training for free f...

What I'm telling you is you have to have a principle of being a content factory in that you use what you're already doing and make it into content for your social media and your platforms, et cetera. So while direct response is valid and it works, you will want to have people that buy from you who are congruent with where you are taking them, what you believe in and what you do. So you want your t...

So we're looking at how to create an irresistible offer. So once you have your product that you want to sell, you have to ask yourself, what could you put into the product and add as a bundle to it to create? Irresistible offer. Could you add videos? Could you have the text transcripts from the product creation? In Build your Business I go over the 15 principles in detail over 52 weeks. If you fol...

So I've got a little demo here, which, hopefully, you will understand why I call it a product snowball. So basically, you build a product. And of course, once you have that product, it's an asset. So you have one asset with one product, and then you build another product. And you've got two assets and you've got three assets and four assets, et cetera, et cetera, on a continuous basis. You are bei...