HomeBiz Startup TV

Today, we're going to talk about production mode. So we're going to get into production mode, we're going to implement, focus and build. But what is production mode? So you decide on a problem that you're going to solve for yourself and for your business and it has to be relevant to your audience such that if you go and do the work to solve this problem, then it will be something your audience wil...

Go to where your audience is and make the offers there. So if you're going to master one media for traffic, that means that you choose one way and use all of the other media to support the one. Why? Because most of us are all over the place. We are running a Facebook group, we are recruiting affiliates, we're on YouTube, we're on LinkedIn, and we're doing a little bit of everything. So even if wha...

And even now, you can use voice, create voices to say it, but it's not you. But whether or not you choose to use it to create articles and content, the way to move people to establish a personal connection, of course, is you. You must seek to have personalized content over and above any, AI content that you might develop it in addition to unique content. You have to be personal and share your stor...

So you're always networking from a position of strength. When you realize that, of course, you have something that is an asset and others may be interested in, you are looking for one or two individuals that can connect you and make a difference for your business. So you're looking for people who maybe know people that you know, that you want to know. In Build your Business I go over the 15 princi...

So the strategic marketing fundamental framework is your USP, your unique selling proposition, your exponential marketing, which is your upsells and your gross sale. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get...

For a product snow, every month, you're creating something new. It's just a small product based on the topic, which is a solution to a problem, very simple. And it basically gets your audience in the mood to buy what they find is relevant. So, of course, you have to find out what is relevant to your audience. So you can also increase your product snowball by building, as we were mentioning, horizo...

We teach through our weekly workshops, our products, our content, and our email marketing. So we're consistent and we're going to be authentic because we're going to hopefully be on camera for those of you who can get on camera, and we're going to do it weekly. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your busine...

So what is a brand? Well, a brand is not just your colors and your logo for your business. It is your mission, your values, your commitment to service, um, how you interact with your customers, et cetera, expressed in your social media, your website, your business, your publications, how you do business, what you sell, everything. In Build your Business I go over the 15 principles in detail over 5...

Today it's all about developing your entrepreneurial mindset. We're going to just do a summary of the principles on entrepreneurial mindset on build your business, implement, get into action and grow. We are week 49, I believe, and we're almost time to wrap it up, but we're going to just do the presentation. I might even just stay on screen just to prove it is me doing it. In Build your Business I...

We're going to talk about a way that you can promote your core ideas and also of course, get more people into your audience who are interested in your ideas and maybe want to follow along and get involved.. you will need to give back to your tribe and community by doing a special event. For example, this will be one of the few times when you will not do a weekly workshop because no one can do more...

One secret to getting more done and having less stress in your life and being more profitable, of course, is to have Systems. The secret is of course, Systems. So you have to have Systems. There are four essential areas of your business. You feel frustrated when your efforts don't lessen your stress, bring flexibility, produce big results, or eliminate your problems.. Have a system for each of tho...

What not to do when raising an affiliate army. So what not to do in your community in order to build your affiliates. Be careful not to communicate that one of the selling features of your product is that the customer will be able to make money as an affiliate. You don't want your customer to join and be in your community just because they can make affiliate commissions. You want people to purchas...

This is all about how you can build your tribe or build your fans of people, build your audience who are interested in what you talk about into a community. You're building a community around your ideas so that people collect around those ideas. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so...

The purpose of your learning center in your business is to sell your products, to sell multiple products that are in your learning center. You also going to put your free training courses and free training ideas and free training case studies and sell them in your learning center. And you're going to gather and you're going to interact with your customers in your learning center. And you're going...

You will want to be doing something interesting that is relevant to your business and your brand. It will demonstrate that you're learning as well as applying core principles. There's a principle in content marketing called build in public and this is basically what we are doing that will formulate your content factory. It's a unique experience where you're out testing what you teach and proving i...

So you have to decide which media is going to be your thing. So the reason that you're doing this is that you're looking at determining your profit margin. In Dan Kennedy's book no BS time management, he says that all we need is determine how much an hour of our time is worth. It's basically the goal we've set, broken into hours. So 10,000 monthly, let's say that's your goal for income divided by...

Who are the information product creators? Who are the people out there who are creating products that are informative, that are relevant and of interest to the people who are on your email list. So you want to develop a list, a sublist of your dream 100 and you probably can guess who these would be. These are the people that sell information products. You then want to segment out those that have a...

I want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or your customers on a journey, you save that journey and create a product from it. Because of course it will have results. Because a journey has a beginning, a...

You can build affiliate relationships for every product launch. So if people know that you are doing products monthly and that there's always going to be an offer next month, then they'll be attracted to you in terms of being an affiliate for you as well as maybe using your product as a bonus for their launches. And you will always have an upsell and a cross sell for every product that you launch....

So, every business has research and development, and this is a part of a business that is basically research. So you are learning in an area where you have an idea of what the questions are but don't know the answers to. So you're doing your research about your audience and finding out what their problems are and figuring out a one problem, one solution product for them to solve that problem so th...

n doing a weekly workshop, you're teaching, right? It's not a sales webinar. You're not always selling. You do make an offer at the end of the program, but the idea in the session isn't to get customers to make an emotional decision and buy anything. So it's not a sales webinar, it's a teaching webinar. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along...

We know we are an expert and we're an educator and that we want to educate on this subject. So we're serving people that don't know yet if they need our help or not. So you have to have the mindset that you have value. You want to train on that value and you want to share that value with others because you know about what the value is as an educator and the information. So we're going to teach wha...

Today we're going to be talking about your brand because we have 15 principles that if you use them, you will build your businessIn Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://...

If you are here and you're thinking about having your own business and you've already started thinking about growing and being an entrepreneur, so you're on the right road. So the mindset of the entrepreneur, there are certain traits of a successful entrepreneur, and I think we can all agree that having a positive attitude about your business is always good for success. In Build your Business I go...

So we're going to talk about identifying your own personal core values and you then can identify what your business core values will be and how you're going to communicate them to everyone associated with your business. So we've got to use strategies to help you implement your core values to make sure your business stays on track. In Build your Business I go over the 15 principles in detail over 5...