Home Service Marketing Pros

Starting a home service business comes with no shortage of marketing advice—and plenty of opportunities to waste money. In this episode of the Home Service Marketing Pros Podcast , Joe Burnich and Mike Mancini break down where contractors should actually invest their first marketing dollars. From building a simple website to avoiding overpriced branding packages and running smarter Google Ads, thi...

In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down the flood of “AI marketing” offers targeting home service businesses. From AI SEO agencies to software promising guaranteed rankings, they explain what’s real, what’s hype, and how contractors can avoid wasting money on gimmicks.  Episode Highlights AI Is Everywhere, But That Doesn’t Mean Every Tool...

Episode Summary In this episode of Home Service Marketing Pros , Joe Burnich and Mike Mancini break down a simple but powerful strategy to help home service businesses find their most profitable jobs using zip code data. Instead of guessing where your best customers are, this approach shows you how to use real numbers from your CRM or spreadsheets to identify which areas bring in the most revenue,...

In this episode of the Home Service Marketing Pros Podcast , Joe Burnich and Mike Mancini break down one of the most misunderstood (and often ignored) factors in local SEO: your Google Business Profile address . They explain why your physical address can make or break your rankings in Google Maps—and why most marketing companies won’t tell you the full story. Along the way, they also share a valua...

In this episode, Joe Burnich and Mike Mancini break down how economic and political uncertainty impacts home service businesses—and more importantly, how to respond the right way. They share real-world stories, common mistakes contractors make, and practical strategies to maintain (and even grow) your business when things slow down. Key Topics Covered 1. Why You Should Avoid Politics in Business  ...

Many home service business owners think sales and marketing are the same thing. They aren’t. In this episode of the Home Service Marketing Pros Podcast , Joe Burnich and Mike Mancini break down the critical difference between marketing and sales and why confusing the two can hurt your business. Marketing’s job is simple: get attention and generate leads . Sales takes over once the prospect reaches...

In this episode, Joe Burnich and Mike Mancini kick off a multi-part checklist series for home service pros who want more leads, more calls, and more booked jobs. Here are the 10 action items you can start using right away: Build a referral program – Reward customers for sending you new jobs. Follow up on quotes and past clients – Don’t wait for the phone to ring. Use lawn signs strategically – Low...

In this episode, Joe and Mike break down why landing pages are critical for home service businesses running paid ads. If you are sending Google Ads traffic to your homepage, you are likely wasting money. The guys explain what landing pages are, how they work, and why they consistently outperform traditional websites when it comes to conversions. This episode is especially helpful for electricians,...

In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down what really works in SEO and website marketing for electricians and home service businesses. Joe shares why electrical contractors have become his favorite niche, the biggest mistakes he sees on contractor websites, and how business owners can quickly tell whether SEO is even the right investment fo...

In this industry-specific episode of the Home Service Marketing Pros podcast, Joe Burnich and Google Ads expert Mike Mancini break down exactly how tree service businesses can use Google Ads to generate high-intent leads without wasting money. From keyword strategy and negative keywords to storm-driven demand and call tracking, this episode delivers practical, real-world advice you can apply immed...

Joe Burnich sits down with Jeff “The 360 Electrician” for a special 2026 kickoff episode focused on practical AI for home service businesses. Jeff breaks down why most contractors get bad results from AI, the three “secrets” to making it work like a real employee, and how he’s using tools like ChatGPT, Gemini, and other AI platforms to speed up marketing, operations, and training. Resources and li...

Online search is changing fast, and home service businesses need to adapt or risk getting buried by competitors. In this episode of the Home Service Marketing Pros Podcast , Joe Burnich and Mike Mancini break down what is actually working right now to help electricians, plumbers, HVAC companies, and other home service pros show up in Google and emerging search experiences. No hype. No expensive to...

Episode Summary Joe and Mike break down why Google reviews matter more than ever for home service businesses. They share fresh ranking and consumer-behavior stats, explain the concept of review velocity, and give a practical, low-tech “Google Review Hack” that makes leaving reviews easy for customers and consistent for your team. If you want more calls from your Google Business Profile, this episo...

n this episode of Home Service Marketing Pros , hosts Joe Burnich and Mike Mancini tackle one of the most common — yet confusing — questions home service pros face: “How much should I spend on marketing?” They break down practical budgeting strategies for every stage of business, from brand-new startups to established multi-truck operations. Whether you’re an electrical Contractor, HVAC tech, pres...

In this episode of Home Service Marketing Pros , hosts Joe Burnich and Mike Mancini break down one of the biggest frustrations for home service businesses — when Google seems to ignore or “hate” your business listing. They explain why your Google Business Profile (formerly Google My Business) may not be ranking in the local map pack and what you can do to fix it. Key topics include: Why your busin...

In this episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini reveal a simple, free marketing tool that saved Mike’s clients over $6,000 in one month — and could save home service pros thousands more. They dig into one of the biggest mistakes contractors make: not tracking their leads. Mike explains how 9 out of 10 home service businesses fail to track where their calls and leads co...

In this first episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini share their backgrounds running service and marketing businesses, establishing credibility in SEO, web design and Google Ads. They emphasize that Google search and ads consistently outperform social media for home service companies because Google captures intent-based customers actively seeking help, while social me...