Home Screen Advantage

What if the app you grew up watching PBS on is actually one of the most sophisticated digital platforms in media — serving 400 to 500 million streams a month on a fraction of the budget of its competitors? Ira Rubenstein, Chief Digital and Marketing Officer at PBS, pulls back the curtain on how a 50-year-old public media institution is navigating the AI era, fighting for its financial future, and...

For enterprise marketing leaders, the challenge isn't just executing campaigns—it's proving their value to the CFO. In this episode, Kay Vizon, Media Director at Kroger, reveals how the retail giant manages engagement for 11 million daily customers by treating their mobile app as the anchor for omnichannel growth. Kay breaks down her rigorous measurement framework, explaining why Kroger moved from...

What happens when you decide not to advertise during the Super Bowl — and your campaigns spend $20,000 anyway? In this live episode recorded at AppsFlyer's MAMA San Francisco 2026, Brian Quinn sits down with marketing leaders from TickPick, Fubo, and Reddit to pressure-test the modern playbook against the biggest moments in sports. The conversation moves fast across three very different vantage po...

What if your app wasn't just a shopping tool — it was a storytelling platform that deepened customer relationships? Ian Dewar, who shaped customer experience strategies at The North Face, Anthropologie, and across the VF family of brands, makes a compelling case for rethinking how apps serve customers. In this episode, he explores how leading retailers have transformed their apps from transaction...

What if your app wasn't a sales channel — it was your face to the customer? Stephane Godoy, who leads eCommerce and digitization at KFC, has spent years proving exactly that across a complex, multi-market, franchise-operated footprint. In this episode, he breaks down how KFC turned its app into a relationship engine: from the moment leadership stopped seeing mobile as a cost and started seeing it...

David LoPresti reveals how U-Haul's Moving Help program grew from $30M to $190M by reimagining their mobile app as a profit engine. In this episode, discover U-Haul's strategic focus on customer lifetime value, their approach to cross channel marketing attribution, and why their analytics-driven strategy leads them to benchmark against Starbucks rather than industry competitors. -------  On antici...

Your customer’s home screen, it’s the most valuable real estate in the digital world. So why let it go to waste? Home Screen Advantage is the podcast for enterprise leaders who know mobile isn’t just another channel. It’s the front line of loyalty, growth, and long-term customer value. Hosted by Brian Quinn, President and GM at AppsFlyer. In each episode, he sits down with decision-makers behind t...