Home Hero Podcast

Google just started testing something worth paying attention to: it's pulling social media posts straight into Google Business Profiles. Facebook, Instagram, and YouTube can now feed right into the profile homeowners see when they search "handyman near me." In this episode, Jason and Coby break down what the update means and why it matters more than it might seem at first. The bigger story here is...

Everyone in the marketing world is buzzing about ChatGPT rolling out a paid advertising platform, and the usual voices are already telling you to jump on it or get left behind. So should a family-owned handyman or home service business actually care? In this episode, Jason Call and Coby McManaman break down what's real and what's noise. They cover who these ads are actually built for (hint: it sta...

Jay Bergrfeld spent years as a handyman before he made the call most people are too nervous to make: he niched all the way down. Today he runs Jay's Door & Trim in Castle Rock, Washington, a rural market where everyone says you have to do a little bit of everything. Jay did the opposite, and it worked. In this episode, Jay sits down with Jason and Coby to talk about the full journey. He gets h...

Most handyman businesses obsess over marketing and miss the easiest  trust-builder there is: the first 30 seconds at the front door. In this episode, Jason Call and Coby McManaman break down the  specific things they do (and what they've seen the best handyman  businesses do) the moment they show up to a client's home. Quote  visits, job starts, doesn't matter. These are the tiny details  that tur...

Most handyman business owners scroll right past local Facebook groups, or they post once, get nothing, and write it off. That's a mistake. Local Facebook groups are one of the highest-ROI free lead sources available to a handyman business, and most of your competition isn't touching them. In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the exact Facebook group st...

Your website has about five seconds to convince a homeowner you're worth calling.  In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the real differences between a DIY handyman website and a professional one, and why those differences directly affect whether your phone rings. We get into: The four buckets that separate a working website from a digital business card...

Every handyman knows this scene.  You're wrapping up a job, about to hand over the invoice, and the homeowner says: "Hey, while you're here..." Suddenly you're 90 minutes deep into a "quick favor" you didn't quote for, with a leaky valve you now own forever and a client who's going to call YOU when it breaks again.  In this episode of the Home Hero Podcast, we break down: - Why "quick favors" are...

Most handyman and service business owners think bigger jobs = bigger success. In this episode, Chris breaks down how he rebuilt with a completely different model—scaling a lean, systemized exterior cleaning business to $800K+ while working as a full-time firefighter. We cover:  Why small-ticket services are MORE profitable than big jobs   The exact systems that run his business without him   How h...

Most handyman and service business owners are drowning in day-to-day tasks… Answering calls. Sending estimates. Following up. Managing schedules. But what if you could offload 50–60 hours per week—without sacrificing quality? In this episode, we break down exactly how virtual assistants and simple systems can transform your business operations. You’ll learn:  What tasks you should delegate first ...

Is calling yourself a “handyman” hurting your business… or helping it? This is one of the most common questions we hear from contractors and home service business owners. In this episode, we break down: The truth behind the “handyman stigma” Why some contractors avoid the word (and why that can be a mistake) What customers are actually searching for on Google How to position yourself as a premium...

Most handymen waste time with the little details… and don’t know how to fix it. AI doesn’t mean sacrificing your talent. . In this video, we break down: How AI can take out the guess work Optimizing your business to grow with AI Tracking your numbers to stay on top of things If you're tired of wasting your time with paperwork, forgetting clients, and want better clients who are ready to pay — this...

Most people think more jobs = more money.  That’s not always true. In this episode of the Home Hero Podcast, Coby shares the real story behind building a handyman business from scratch… growing it to $100K/month and $800K/year… and still having to shut it down. If you're a handyman, contractor, or small business owner, this is a must-watch. 👉 Inside this episode: How Coby started his handyman bus...